Slides for a talk I gave in The Internet Show Singapore

1. Can you measure conversations? Managing Social Media ROI

2. Social Media is Like……. “Social Media is like teen sex. Everyone want to do it, but nobody know how. When it’s finally done, there is surprise it’s not better” AvinashKaushik – Analystics Evangelist, Google

3. ROI is……

4. What Are You Investing? Time Money Reputation

6. It’s All About the Money!

8. Your ROI Blue Print Define Strategy Execution Evaluate

10. Strategy - Example 1

11. To Innovate products and Services

12. Strategy - Example 2

13. Measure Authority

14. Evaluation

15. ROI Case Study Southwest Airlines “Southwest Airlines attributes more than $1 million in additional ticket sales to it’s presence on Twitter” Marriott "Marriott has made more than $5 million in bookings from people who clicked through to the reservation page from Marriott's blog."

16. ROI Case Study Dell “Dell Computers announced today that it has now sold more than $6.5 million in product through links broadcast out to its Twitter followers”

17. Google Analystics

18. Twitter Search

19. Google Alerts

20. Social Mention

21. SM2 Alterian

23. Contact Me Booth No. E31 roderick@adonaitraining.com rod@expeditusmedia.com Twitter.com/rodericklow Facebook.com/rodericklow