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Social Media Marketing for SMEs
What You Will Learn How Social Media Can Be Used in B2B Marketing How to Reach a Large Audience Outside Your Current Contact How Do You Evaluate Each Platform The “Next Big Thing” in Social Media Marketing
Brief Introduction of social media
What is Social Media? SocialMediais Basically aConversation
Buying Decision Funnel
Top Four Networks Facebook LinkedIn YouTube Twitter
How social media can be used in b2b marketing
Supply Chain Online Community http://ow.ly/2xpPQ
Kinaxis Social Media Strategy Goals ,[object Object]
Double conversions (leads)
Foster a greater awareness of the company’s supply-chain management solutionsStrategy ,[object Object],Results ,[object Object]
3.2X increase in conversions (leads)
Over 3339 members and counting
Double digit subscription growth ,[object Object]
Piper Aircraft Social Media Strategy
How Do You Evaluate Each Platform
Facebook
YouTube
Twitter
LinkedIn
LinkedIn
The “Next Big Thing” in Social Media Marketing
Location Based Marketing

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