We produced this packet for the actors of "Dumbass Filmmakers!" to help them navigate social media and build buzz for themselves and our show. It includes advice on YouTube, Vimeo and Twitter, among other practical advice for getting the word out about your latest internet television project.

1. Dumbass Filmmakers!
Marketing Plan
Information for Actors
by:
Project Producers: Hunter Lee Hughes, Elizabeth Gordon & Jason Fracaro

2. GENERAL INFORMATION
Marketing Dumbass Filmmakers! will require ALL ACTORS to participate in the following
requests. The show will only get to 3rd and 4th party viewers unless we ask our first 1st
degree people to SHARE it and have those people ask their friends and family to SHARE
it!
REMEMBER: This is for YOU and YOUR CAREER. You never know who will see this and want
to hire you, so it is important to be on board with the marketing effort and help us help
you!
ALSO REMEMBER: This is for a short period of time while the show runs. The more views, likes
and comments we get during the run, the more likely we are to have the show be
successful.
Cool? Cool.
LAUNCH DATE
July 10, 2012
SCHEDULE
One episode on Tuesday and one episode on Thursday.
NOTE: On the first Tuesday, 2 episodes will be released and the last Thursday, 2 episodes
will be released. Total is 12 episodes.
After the entire show is released, we will release a “cut footage” sequence.
PLATFORMS FOR VIEWING
YouTube & Vimeo
PLATFORMS FOR MARKETING
Email
Facebook
Twitter
YouTube
Vimeo
Blogs
Website
Phone calls
Texts
Sharing and trading info about the show on these sites can be powerful if done right.

3. MARKETING PLAN – PART I
BEFORE the show comes out:
Number 1
If you forgot them today, please email Hunter & Elizabeth any direct mail addresses you
wish to have a postcard mailed to. This will be free of charge for the cast.
Number 2
Start getting familiar with all the websites we are using for marketing. If you are not
familiar with YouTube, get on there and learn about it.
Number 3
We have created a schedule for the Facebook and Twitter blasts we will be doing. The
day that your article or a post about you is shared, please promote it! We will remind you
via text or email when your content will be shared.
Number 4
Make comments/friends with other content creators on Vimeo and YouTube. Jared
Winkler (Drew in our show) is an expert at YouTube. Jared has offered his help to anyone
who may need it. His email is jjwinkl@yahoo.com and his phone number is 630-660-0160.
AFTER the show comes out:
Number 1
When the show comes out, share it with at least 5 close friends or family members. You
can share it with more of course, but try to avoid BULK emailing them, as most people will
ignore it. Take time with your email and make it personal. It WORKS. You can also call
people and make a connection with them over the phone 
ASK THEM TO:
1. “Like it” on each site.
2. Comment on it on each side (where applicable).
3. Ask THEM to share it with 5 close friends or family members and ask them to “like
it” or comment on it if they want to.
Number 2
Share the show on social media sites, but try and share it during the followings times
when internet traffic is higher:
Tuesdays – Thursdays from 10am-3pm
Number 3
Continue to hand out postcards and talk up the show.

4. MARKETING PLAN – PART II
FACEBOOK
• Are you on Facebook?
• Are you a fan of the Fatelink Page?
• Are you friends with other cast members?
• Do you know how to tag in posts and properly share content?
JOIN THE FATELINK PRODUCTIONS FACEBOOK PAGE:
Log on to Facebook (or create an account)
Search for: Fatelink Productions
Click the “Like” button
Direct link: https://www.facebook.com/fatelink
How to TAG information on Facebook:
• Go to the status or comment section
• When you get to the name or page you wish to tag (meaning it becomes a blue
link to that people can then click on and go to that page), use the @ symbol and
start to type the name or page
• A dropbox with possible matches will appear
• Choose the correct one and click it
• Now the name or page should turn blue and be a clickable item
• This is important because it is an even easier way for people to click over rather
than having to conduct a search

5. TWITTER
• Are you on Twitter?
• Are you a follower of the Fatelink Page?
• Are you following other cast members?
• Do you know how to tag in posts and properly share content?
FOLLOW THE FATELINK TWITTER PAGE:
Log on to Twitter (or create an account)
Search for fatelink
Click the “follow” button
Direct link: https://twitter.com/#!/Fatelink
How to TAG on Twitter:
• Go to the status or comment section
• When you get to the name or page you wish to tag (meaning it becomes a blue
link to that people can then click on and go to that page), use the @ symbol and
start to type the name or page
• A dropbox with possible matches will appear
• Choose the correct one and click it
• Now the name or page should turn blue and be a clickable item
• This is important because it is an even easier way for people to click over rather
than having to conduct a search
How to create a HASHTAG on Twitter:
A hashtag is a word or phrase that allows users to create a list of all posts pertaining to
something specific. For example, if Whole Foods was doing an event, they would create
a hashtag and ask people who are at the event to tweet using that hashtag so all posts
are grouped together. It can be a powerful marketing tool.
• Go to the status box
• Type in your status and at the end, use the # symbol and then the word or phrase
you want
• For example, a possible hashtag for our show could be #dumbass or #filmmakers
• You can also post about the show and then do a general hashtag so more
people see it. Examples: #webseries #film #artists #comedy

6. YOUTUBE
• It’s all about how many views you have, right??? WRONG. Advertisers, production
companies and the powers-that-be care MORE about YouTube SUBSCRIBERS and
COMMENTS than they do about views. Why? Views can be faked very easily. But
subscribers and comments and likes show ENGAGEMENT, which is what
advertisers want to see.
• What is the best way I can help before the show comes out? First of all, become a
YouTube subscriber at www.youtube.com/fatelinkproductions. Then, convince 2-
3 of your close, personal friends and family to become YouTube subscribers as
well. This is the single best thing you can do for the show. And, if you don’t have a
YouTube channel already, it will only HELP your own acting career for your reel
and work to get exposure on the largest video platform in the world.
• Once the show comes out, what can I do? Watch each and every episode on
YouTube and LIKE the episode and make a COMMENT on the episode. It can be
super brief – “Funny” “Love the sea turtle paint.” “Ricky Blaine is a tool.” Etc. And
then encourage just two to three friends to watch the show and MAKE
COMMENTS as well. This shows that people are ENGAGED with our show. Also,
having Good to Great comments on the first page is CRITICAL to warding off the
YouTube haters who love trashing stuff on there. Psychologically, they are LESS
LIKELY to hate if the comments start out positive. For better or worse, many
people are sheep and believe what they are told. So let’s tell them good
comments right off the bat.
• What else can I do? If you really want to be a YouTube trouper AND HELP your
own career, spend one hour per week searching the site for other awesome
webseries and make positive comments on THEIR shows. Pretty much everybody
except masochists love RECIPROCATION. If you go out of your way to
compliment the good work of others, they will probably be more interested in our
show and in YOU AS AN ACTOR. So it’s only to your benefit to do it. And the good
news is, you don’t have to make fake good comments. There are plenty of
awesome webseries out there (sample list provided in this packet).

7. The best way you can help and support our show, “Dumbass Filmmakers!” is to subscribe
to our YouTube channel.
If you already have a YouTube account/channel, the process is very, very easy. In that
case, here are the steps:
1. Sign into your YouTube or Google account
2. Go to our channel at http://www.youtube.com/FatelinkProductions
3. Click on the “Subscribe” button in the heading near the top of the channel,
where you see our channel name.
If you do NOT yet have a YouTube account/channel, the process is still very easy! You
will just need to establish a YouTube account before you subscribe.
1. Go to YouTube.com
2. Click “Create Account” at the top right
3. Select Your Account Type – Just select “Standard”
4. Create a Google email account if you don’t have one and click “Next Step”
5. Add a photo by clicking “Add Profile Photo” and using photo from desktop
6. It will then bring you back to the main YouTube page
7. Click “Sign in” in the upper right hand corner. It will automatically sign you in and
you should be able to start subscribing to whichever channels you want.
8. Go to our channel at http://www.youtube.com/FatelinkProductions
9. Click on the “Subscribe” button in the heading near the top of the channel,
where you see our channel name.

8. VIMEO
• I’m already on YouTube, so I don’t need Vimeo, right? Don’t be an idiot, man!
Vimeo is THE site where filmmakers, graphic designers and for lack of a better word
– cool people – share their reel and work. A lot of them think YouTube is for fart
jokes and pet tricks and don’t even PUT their work on YouTube. So if you want to
connect with these people – and who doesn’t want to be hired by a cool
filmmaker? – then you need a Vimeo account and a Vimeo channel. It’s free! It’s
important we cover BOTH sites – YouTube has BY FAR the most viewers, but Vimeo is
more respected within the filmmaking community.
• What is the best way I can help before the show comes out? First of all, become a
Vimeo subscriber (www.vimeo.com/channels/fatelink). Then, convince 2-3 of your
acting buddies/cool filmmaker peeps to become Vimeo subscribers as well. This is
the single best thing you can do for the show on Vimeo.
• Once the show comes out, what can I do? Watch each and every episode on
Vimeo and LIKE the episode and make a COMMENT on the episode. It can be
super brief – “Funny” “Love the sea turtle paint.” “Ricky Blaine is a tool.” Etc. And
then encourage just two to three friends to watch the show and MAKE
COMMENTS as well. This demonstrates that people are ENGAGED with our show.
• What else can I do? If you really want to be a Vimeo trouper AND HELP your own
career, spend one hour per week searching the site for other awesome video
clips and make positive comments on THEIR content. Pretty much everybody
except masochists love RECIPROCATION. If you go out of your way to
compliment the good work of others, they will probably be more interested in our
show and in YOU AS AN ACTOR. So it’s only to your benefit to do it. And the good
news is, you don’t have to make fake good comments. There are plenty of
awesome webseries on Vimeo (sample list provided in this packet) and there are
plenty of just super cool video clips. You might find the next director who’s going
to put your in an indie feature on this site. It’s quite amazing! Support your fellow
artists and see the results.
• Check out the Vimeo staff picks and follow the Vimeo staff. It’s very, very
powerful to get selected as one of the Vimeo staff picks. I’ve seen videos go
from 100 hits to 40,000 overnight from being selected by the Vimeo staff. They’re
just other people, so start following them now and engaging. Then, they’ll be
more likely to select us when our show comes out.

9. CHECKLIST FOR ACTORS:
Fan of Fatelink on FB
Following Fatelink on Twitter
Subscribed to Fatelink YouTube channel
Subscribed to Fatelink Vimeo channel
Familiarized yourself with other web shows
Sent physical addresses to E or H
Created your own YouTube channel
Created your own Vimeo page
Attending any events for marketing?
“Liked” the new trailer on Vimeo?
“Liked” the new trailer on YouTube?
EVENTS – please check off which events you can attend:
Gay Pride – Sunday, June 10
CMG Festival – Saturday, June 16
Hollywood Fringe Festival – June 14 – June 24
Possible times for HFF:
• HFF - Shorts 1 - June 14th at 12:30 p.m.
• HFF - Shorts 2 - June 22 at 12:30 p.m.
• HFF - Shorts 3 - June 22 at 7:30 p.m.
Los Angeles Film Festival – June 14-24
Possible times for LAFF:
• LAFF - Shorts 1 - June 16th at 4:30 p.m.
• LAFF - Shorts 3 - June 23 at 1:30 p.m.
• LAFF - Shorts 4 - June 23 at 6:50 p.m.
Available for a premiere party on July 11th?
Outfest – July 12 - 22
Tubefilter – next event in July (TBA)
LA Shorts Festival – in July – dates TBA

10. CAST/CREW LIST for FB and TWITTER Connections
Fatelink
Elizabeth Gordon
Hunter Lee Hughes
Jimmy Dinh
Justin Schwan
Dale Raoul
Richard Scharfenberg
Film-Niche
Denise D. Williamson
James Lee Hernandez
Melinda Hughes
Jared Winkler
Ben Wells
Eric Colton
Adrian Quinonez
Erwin Stone
Jean Kim
Jason Fracaro
Phillip Wheeler
Jon Bell
Sommer Taylor
Neal Doxsee
Debbie Fry
Lauren Diestelkamp
**Of course, there are more people. These are the main ones 