Search Engine Marketing for Small Businesses
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Presented at the American Advertising Federation Cleveland BizBuzz event on May 23rd, 2011.
![Search Engine Marketing for Small Businesses ,[object Object],[object Object],@FathomSEO @KurtKrejny ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/bizbuzz-krejny-110523133228-phpapp01/85/Search-Engine-Marketing-for-Small-Businesses-1-320.jpg)
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Search Engine Marketing for Small Businesses
- 4. Keywords and the Searcher
- 5. Keywords and the Searcher
- 11. Organic SEM Components On-Site Off-Site Technical Management GET CONVERT MEASURE Local Social Ecommerce Conversions Usability Mobile
- 20. Questions? Kurt Krejny Director of SEM Best Practices @FathomSEO @KurtKrejny www.fathomseo.com/blog
Notes de l'éditeur
- Organic SEM is really the foundation of holistic marketing. The amount of touch points on the website and off the website give it the best chance to have lasting impact.
- Fit all the pieces of the puzzle for success. Optimization increases the success of rankings, traffic, and conversions
- Online marketing efforts are most effective when you have clear business goals and objectives
- Websites need to be accessible by crawlers and humans
- Satisfied website visitors take action
- Link bait can help obtain top rankings
- All strategic efforts are driven by conversions
- Visibility and casting the net to increase the chances of obtaining business.