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QUEENSBAY MALL RATECARD
1. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Queensbay Mall, Penang
2013
Advertise in the biggest retail property in Penang!
NOTE:
• A loading fee will be charged for short term booking as below:
1. Below 3 months - add 10% loading
2. 6 months to 11 months - add 5% loading
3. Above 12 months – 0% loading
• All visuals are subject to approval by the Mall Management
2. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Introduction to Queensbay Mall
An exciting lifestyle concept for Penang
Queensbay Mall (QBM) is the biggest retail property development on
Penang Island, boasting a gross built-up of 2.5 million sq ft. Even more
significantly, the mall has been envisioned as a brand-new shopping,
entertainment and lifestyle concept that will revolutionise the retail
scene in Penang. There are more than 400 retail stores of various
trade mix with a tenant composition of 42% fashion outlets, 14% F&B
chains, 14% entertainment outlet and others.
QBM is strategically located within easy access on the Penang Island
via an extensive network of expressways. It is just minutes away from
Penang International Airport, Bayan Lepas Free Trade Industrial Zone
and also the Penang Bridge that connects the island with the
mainland.
3. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Why advertise in Queensbay Mall
•QBM has a visitor counts of 9.6 million per/annum based on internal and open space parked car count. *
•Patron walk-in from nearby office blocks and public transportation amounts between 1.2million to 1.5 million p/annum.*
•60% of QBM visitors make a transaction / purchase in their visit. *
•QBM is the most sought after events venue in the Northern Region where major road shows, events, brand promotions and
product launches are held. This amounts to a higher exposure for your branding / tactical advertisements
•The average monthly household income within QBM’s locality is RM4,000.
•Mall shoppers are in “buying mode” – ready to shop, ready to buy and receptive to advertising
•Unlike TVC, radio or print, our media cannot be switched off and there are no other distractions by other programmes or
content exists.
•Our media are placed at locations where your audience will
–Have little or no distractions. Your advertisement will also always be on!
–Have minimum 10 seconds and up to 2 minutes dwell time to view your advertisement.
•Extends the memorability of your campaign’s media mix.
•Localizes your advertising like no other media.
•Minimizes wasted exposures and targets consumers on a local level.
•Facilitates consumer buying by being the last impression before a purchase is made.
* Source: Queensbay Mall Management
** Refer to July – August Events Calendar
4. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Visitor Count & Pattern
•The monthly shopper's traffic count to Queensbay Mall is estimated at 800,000 based on the internal and open space parked car
count.
•The above figure is further accentuated by an estimate of 100,000 to 125,000 walk-ins and visitors coming in using Rapid Penang
shuttle, local Penang bus routes and taxis.
•On a daily weekday pattern, the mall has a flow of 20,000 shoppers and diners.
–The lunch and dinner crowd is good due to neighboring industrial zones and commercial developments.
–PMEBs and executives from neighboring areas tend to stop over the mall for shopping, meals and leisure after working
hours before heading home.
•On a normal weekly pattern, the mall traffic flow picks up from Wednesday and max out on Friday, Saturday and Sunday
–The shopper’s profile for the weekend includes more families and students as opposed to the weekdays
5. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Visitor Count & Pattern
Jan 08 821,624
Feb 08 816,414
Mar 08 810,185
Apr 08 836,963
May 08 727,772
June 08 663,379
July 08 955,163
Aug 08 1,068,058
Sept 08 913,327
Oct 08 957,467
Nov 08 981,012
Dec 08 1,166,884
Jan 09 1,022,206
Feb 09 841,866
Mac 09 972,316
Apr 09 951,092
May 09 1,025,771
June 09 1,021,462
July 09 1,024,099
Aug 09 1,052,556
Sep 09 1,057,896
Oct 09 1,031,302
6. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Queensbay Mall: Site Details
Our proposed sites enclosed herewith:
NOTE:
• A loading fee will be charged for short term booking as below:
1.3 months and below - add 10% loading
2.4 months to 11 months - add 5% loading
3.12 months – 0% loading
• All visuals are subject to approval by the Mall Management
• Advertisements involving other property developers other than Capitaland or other Shopping malls are not allowed
7. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Car Park Entrance
QCP-BG01 Car Park Boom Gates
T. Count : A total of 9,600,000 potential
viewers pass through 11 boom
gate entrances p/ annum
Location : North, South Basement, South
Elevation 3rd & 4th floor, South
Centre Basement
Description : Highly effective at low cost.
Dwell time : 12 seconds minimum
Size :
Left = H 3.5” x W 35”
Right = H 3.5” x W 44”
High Impact Stickers = H 6” x W 18”
8. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : LG, Ground Floor, Level 1 & 2
Column Display – Round, Rectangle, Square
Location : LG, Ground Floor, Level 1 & 2
Description : Big impact, can be creative
Dwell time : 12 seconds minimum. 40 seconds when
congested
Est. Size : 13’ (H) X 5’(W)X 3.7’ (Side) – rectangle
119” x 125” – round
125.5” x 42” - square
Material : Indoor Vinyl, front lit, 720 dpi
Duration : 1 year
9. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Ground Flr – Pillar Locations
10. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : LG, Ground, Level 1 & 2
North & South Wing Escalators
QLGS-ESC01 - LG to GF, South / West Wing
QGS-ESC01 - GF to 1F, South Wing
QGS-ESC02 - GF to 1F, South / West Wing
QGN-ESC03 - GF to 1F, North Wing
QFS-ESC01 - 1F to 2F, South / West Wing
QSS-ESC01 - 2F to 3F, South / West Wing
Dwell time : 15 seconds minimum
Size : Est 26’W x 2’H – Glass Panel
(Depending on actual site)
Material : Inkjet sticker, 720 dpi
Duration : 1 year
11. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Location Map - GF
12. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Location Map - 1F
13. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Location Map - 2F
14. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Location Map - LG
15. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Glass Door Entrance - North
GFGLASS-N01 Glass Door Panels
Location : Ground Floor, Main entrance
(Near Starbucks)
Size : 12.5’ (H) X 8’(W)
Material : Perforated Stickers
16. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Glass Door Entrance - North
GFGLASS-N02 Glass Door Panels
Location : Ground Floor, Main entrance
Near Subway (North Zone)
Size : 9.5’ (H) X 8’(W)
Material : Perforated Stickers
17. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Glass Door Panel – 3rd
Flr
Location : Third Floor Car Park, Central Zone
(Jusco-Queensmarket)
Size : 78 “(H) x 35.5” (W)
Material : Perforated Stickers
18. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Walkway Glass Panel
QWGPS1-1-4, QWGPN1-1-4, QWGPN2-1-4
Walkway Glass Panel
Location North Zone 1 - 4 panels
North Zone 2 – 4 panels
South Zone – 4 panels
Description : Strategic location - Creative buy on
the glass railings
Size: 118” (W) x 53.5” (H) – South Zone
119.5” (W) x 53.5” (H) – North Zone 1
117” (W) x 53” (H) – North Zone 2
Material : Inkjet Stickers
19. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM: Outdoor Wallscapes
QO-WS01 to QO-WS10
Sea facing Wall Scapes
Location : Outdoor, fronting sea view
Description : 10 Units (Single Sided). A lot of
pedestrian traffic here as they
walk along enjoying the view.
Dwell time : 60 seconds on walk towards car
Size : 27 ft (H) X 40 ft (W)
Material : Vinyl, front lit, 720 dpi
Duration : 1 year
20. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
Outdoor Wallscape (Sea View) Availability
Existing contract expiry dates @ 29/11/12 :
WS01-Canton- I (5/1/2014)
WS02-Jurlique Available Now
WS03-Clarks (31/10/2013)
WS04-Queens Food Market (31/12/13)
WS05-Crabtree Available Now
WS06-Rado (1/1/2014)
WS07-Harvey Norman (Apr/May 2013)
WS08-Blackberry (28/3/2013)
WS09-Toshiba (30/6/2013)
WS10- Queens Food Market (31/12/2013)
All existing occupied sites subject to existing
client’s renewal
21. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM: Outdoor Wallscapes
QO-WS12-QO-WS16
Location : Back Façade Fronting
Coastal Highway
Description : Seen by cars from Bayan Lepas
airport to Industrial Park and City
Size : 50 ft (H) X 48 ft (W)
Material : Perforated Vinyl, front lit
Duration : 1 year
22. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM: Outdoor Giant Wallscape
QO-WS11 Giant Outdoor Wall Scape
Location : North Court Fronting Coastal Highway
Description : Seen by cars from Bayan Lepas airport to
Industrial Park and City
Size : 30 ft (H) X 80 ft (W)
Material : Indoor Vinyl, front lit, 720 dpi
Duration : 1 year
23. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Elevator Door Wrap
Site Ref : Elevator Door Wrap
Location : QBM Penang
Lift Doors Size:
83 in (H) X 39.53 in (W) – South Zone 1 External
82.5” (H) x 43” (W) – South Zone 2 External
82.5” (H) x 35.5” (W) – Center Zone External
82.5” x 39” – North Zone External
Material : Inkjet Stickers
Total No Of Lifts at QBM :
LM Floor 4
LG Floor 6
Ground Floor 10
First Floor 10
Second Floor 10
Third Floor 8
Total: 48
24. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808
QBM : Washroom Display
WRDLS, C, N (Ladies) : Toilet Door / Mirror
WRDGS,C,N (Gents)
Location : QBM Penang
North Zone , Centre Zone . South Zone
Size : 7ft (H) X 2 ft ( W) x ( 5 doors )
Material : Inkjet Stickers
Duration : Min 3 Months
NOTE: VIP toilet cannot be advertised.
Total Toilets in QBM – Client needs to book by Floors and Zone
Eg: South Zone ( GF) = 2 toilets ( 1 Ladies 1 Gents ) ie in pair
South Central North
Ladies Gents Ladies Gents Ladies Gents
Lower Ground Floor - - 1 1 1 1
Ground Floor 1 1 1 1 1 1
First Floor 1 1 1 1 1 1
Second Floor 1 1 1 1 1 1
Third Floor 1 1 - - 1 VIP 1VIP
Total: 4 4 4 4 5 5
25. Suite 7.02A, 7th
Floor, Menara IGB No 1, The Boulevard, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur, Malaysia. Tel: +603 2287 9808. Fax: +603 2287 1808