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  Charisma CareS
20 Year Marketing Plan
       Charisma Robles
        January 2013
    http://www.charismarobles.blogspot.com
Life is a race track

•   Setup & Specifications
• Vision /Mission
• Pre-race Inspection (what are you made of?)

•   Starting Line
• Brand Launch: Charisma CareS
• Let the dogs teach us some tricks
 Checkpoints: Stop, Look and Listen

       Finish Line
                         http://www.charismarobles.blogspot.com
Mission/Vision
I envision a Christ-centered family, with 5 kids,
5 dogs, and 1 pot-bellied pig. I will be
acknowledged for excellent accounting
services and for being responsive to the needs
of the society. I envision a world where
humans and animals live together in harmony
and perfect balance.

I will help established organization by
supporting their awareness campaigns. I
commit myself in the rescue and rehabilitation
of animals who are victims of animal cruelty
by providing them shelter and proper care.
                      http://www.charismarobles.blogspot.com
Pass the pre-race Inspection
           of Sprint Cup Series
5 Specifications/Roles:

1.Chassis = A supportive Wife
2. Fuel tank = An Animal Lover
3.Engine = An excellent accountant
4.Suspension = A strong and faithful Catholic
5.Rear wing = A good daughter and friend

                 http://www.charismarobles.blogspot.com
1 of 5 Roles: A supportive wife




 The Chassis holds the motor and
  body of the car together. As a
loving wife, I support my husband
 in achieving his dreams and give
    him his own space to grow.
                                http://www.charismarobles.blogspot.com
2 of 5 Roles: An Animal Lover




   The fuel tank holds the fuel
 supply. Without any fuel the
     car or life itself will not
    function. Animals need
  support in order for them to
 live, but people need animals
too to teach them how to love    http://www.charismarobles.blogspot.com
         unconditionally.
3 of 5 Roles:
                                An competitive CPA




  The engine converts energy to
 produce force and motion. As a
CPA, I use my technical skills in the
pursuit of my dreams and achieve
         my mission in life.
                                   http://www.charismarobles.blogspot.com
4 of 5 Roles:
                     A strong and faithful Catholic




                                                                            My name came from the Our
    The Suspension maximize the                                             Lady of Fatima. I am a
 friction between the tires and the                                         faithful devotee of Mary.
   road surface, provides steering
   stability and good handling. My
faith is my suspension, without it, I
                                   http://www.charismarobles.blogspot.com
              will swerve.
5 of 5 Roles:
                       A good daughter and a friend




The rear wing pushes the car down
     on its suspension during high
    speed or turning. Not the most
     thoughtful daughter or friend
     but I’ve always been reliable.
                                      http://www.charismarobles.blogspot.com
CareS
     Charisma Robles
  Chevron Holdings Inc.
Personal Brand Launch v.2




      http://www.charismarobles.blogspot.com
There’s   a   CAR RACE
                                                   (CHARIS)




          http://www.charismarobles.blogspot.com
The driver is me                      ME (MA)

CAR RACE
  http://www.charismarobles.blogspot.com
(ROBLES)
             “ROAD LESS”
Will you take the
         TRAVELLED?
              http://www.charismarobles.blogspot.com
Take Care of your engine. Fuel
up at Chevron to reach the finish
        line first safely.
         http://www.charismarobles.blogspot.com
CAR RACE    + ME                           “ROAD LESS” travelled
   = CHARISMA                              = sounds like ROBLES
    (First name)                                         (Family name)




         CareS
        (1 word
       descriptor)                                  Chevron
                                                         (work)

                     http://www.charismarobles.blogspot.com
CareS Charisma Robles, Chevron



          http://www.charismarobles.blogspot.com
http://www.charismarobles.blogspot.com
Represents I care about and what I’m
                                            passionate about. Reminds me of my
                                                          mission .




Me + Love


   http://www.charismarobles.blogspot.com
HOME
                      Represents family and togetherness.
                       Also represents the animal shelter




http://www.charismarobles.blogspot.com
Care + Serve
       Caring through Serving.
Serving will always be effective if you truly Care
             Charisma CareS.
                 http://www.charismarobles.blogspot.com
Represents I care about and what I’m
                                                         passionate about. Reminds me of my
                                                                       mission .




       Me + Love
                                                             HOME
                                               Represents family and togetherness.
                                                Also represents the animal shelter
            Care + Serve
       Caring through Serving.
Serving will always be effective if you truly Care
             Charisma CareS.
                http://www.charismarobles.blogspot.com
WHAT DOGS TEACH US ABOUT PEACE,
         JOY, AND LIVING IN THE NOW By: Cathy Taughinbaugh
1. CONNECT WITH OTHERS
  - CREATING NETWORKS AND USING
   MY COMMUNCIATION SKILLS W/LITTLE HESITATION

2. LIVE FOR TODAY
  - I AM NOT A WORRIER, I’M NOT THE TYPE OF WORRIY ABOUT TOMORROW.

3. FORGIVE
  - I DON’T HOLD GRUDGES ABOUT OTHER PEOPLE WHO DO ME HARM. GOD IS A MERCIFUL
  GOD

4. TRUST YOUR INTUITION
  - I AM CAREFUL WHEN MAKING DECISIONS BUT I BELIEVE SOMETIMES YOU’VE GOT TO
  FOLLOW YOUR HEART.

5. FIND BALANCE
  - WORK & LIFE BALANCE. I BELIEVE THERE IS A TIME FOR EVERYTHING. I KNOW WHEN
  IT’S TIME TO STOP AND DO SOMETHING ELSE.




                         http://www.charismarobles.blogspot.com   http://tinybuddha.com
WHAT DOGS TEACH US ABOUT PEACE,
         JOY, AND LIVING IN THE NOW By: Cathy Taughinbaugh
6. SET CLEAR BOUNDARIES
  - I KNOW MY LIMITS

7. FIND OUR PURPOSE
  - I AM CLEAR WITH MY MISSION IN LIFE AND HOW I’M GOING TO ACHIEVE IT.

8. MAKE EVERY DAY SPECIAL
  - GOD MADE EVERYDAY SPECIAL. SMILE, BREATH AND SLOW DOWN




                          http://www.charismarobles.blogspot.com   http://tinybuddha.com
STOP, LOOK & LISTEN
STOP: Do not rush when making a decision, always
  evaluate every option, always be careful;

LOOK: look around and appreciate the beauty of
  life no matter how busy, look at the pros and
  cons, be grateful to the people who lends a
  hand;

LISTEN: be a good listener especially to a wise
  council
                 http://www.charismarobles.blogspot.com
FINISH LINE –
                     20 year journey
              2013                                               2033
28 years old                     48 years old
1 year married                   21 years married
1 dog (almost 5 years old)       1 dog (almost 5 years old)
                                 3 children
Accounting Analyst in Chevron    Businesswoman
Active in awareness campaign for Taking care of animals in our own
  animal welfare                    Animal Shelter



                        http://www.charismarobles.blogspot.com
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  Charisma CareS
20 Year Marketing Plan
       Charisma Robles
        January 2013
    http://www.charismarobles.blogspot.com

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V59 charisma robles 20 year plan

  • 1. r C a a C r e Charisma CareS 20 Year Marketing Plan Charisma Robles January 2013 http://www.charismarobles.blogspot.com
  • 2. Life is a race track • Setup & Specifications • Vision /Mission • Pre-race Inspection (what are you made of?) • Starting Line • Brand Launch: Charisma CareS • Let the dogs teach us some tricks  Checkpoints: Stop, Look and Listen Finish Line http://www.charismarobles.blogspot.com
  • 3. Mission/Vision I envision a Christ-centered family, with 5 kids, 5 dogs, and 1 pot-bellied pig. I will be acknowledged for excellent accounting services and for being responsive to the needs of the society. I envision a world where humans and animals live together in harmony and perfect balance. I will help established organization by supporting their awareness campaigns. I commit myself in the rescue and rehabilitation of animals who are victims of animal cruelty by providing them shelter and proper care. http://www.charismarobles.blogspot.com
  • 4. Pass the pre-race Inspection of Sprint Cup Series 5 Specifications/Roles: 1.Chassis = A supportive Wife 2. Fuel tank = An Animal Lover 3.Engine = An excellent accountant 4.Suspension = A strong and faithful Catholic 5.Rear wing = A good daughter and friend http://www.charismarobles.blogspot.com
  • 5. 1 of 5 Roles: A supportive wife The Chassis holds the motor and body of the car together. As a loving wife, I support my husband in achieving his dreams and give him his own space to grow. http://www.charismarobles.blogspot.com
  • 6. 2 of 5 Roles: An Animal Lover The fuel tank holds the fuel supply. Without any fuel the car or life itself will not function. Animals need support in order for them to live, but people need animals too to teach them how to love http://www.charismarobles.blogspot.com unconditionally.
  • 7. 3 of 5 Roles: An competitive CPA The engine converts energy to produce force and motion. As a CPA, I use my technical skills in the pursuit of my dreams and achieve my mission in life. http://www.charismarobles.blogspot.com
  • 8. 4 of 5 Roles: A strong and faithful Catholic My name came from the Our The Suspension maximize the Lady of Fatima. I am a friction between the tires and the faithful devotee of Mary. road surface, provides steering stability and good handling. My faith is my suspension, without it, I http://www.charismarobles.blogspot.com will swerve.
  • 9. 5 of 5 Roles: A good daughter and a friend The rear wing pushes the car down on its suspension during high speed or turning. Not the most thoughtful daughter or friend but I’ve always been reliable. http://www.charismarobles.blogspot.com
  • 10. CareS Charisma Robles Chevron Holdings Inc. Personal Brand Launch v.2 http://www.charismarobles.blogspot.com
  • 11. There’s a CAR RACE (CHARIS) http://www.charismarobles.blogspot.com
  • 12. The driver is me ME (MA) CAR RACE http://www.charismarobles.blogspot.com
  • 13. (ROBLES) “ROAD LESS” Will you take the TRAVELLED? http://www.charismarobles.blogspot.com
  • 14. Take Care of your engine. Fuel up at Chevron to reach the finish line first safely. http://www.charismarobles.blogspot.com
  • 15. CAR RACE + ME “ROAD LESS” travelled = CHARISMA = sounds like ROBLES (First name) (Family name) CareS (1 word descriptor) Chevron (work) http://www.charismarobles.blogspot.com
  • 16. CareS Charisma Robles, Chevron http://www.charismarobles.blogspot.com
  • 18. Represents I care about and what I’m passionate about. Reminds me of my mission . Me + Love http://www.charismarobles.blogspot.com
  • 19. HOME Represents family and togetherness. Also represents the animal shelter http://www.charismarobles.blogspot.com
  • 20. Care + Serve Caring through Serving. Serving will always be effective if you truly Care Charisma CareS. http://www.charismarobles.blogspot.com
  • 21. Represents I care about and what I’m passionate about. Reminds me of my mission . Me + Love HOME Represents family and togetherness. Also represents the animal shelter Care + Serve Caring through Serving. Serving will always be effective if you truly Care Charisma CareS. http://www.charismarobles.blogspot.com
  • 22. WHAT DOGS TEACH US ABOUT PEACE, JOY, AND LIVING IN THE NOW By: Cathy Taughinbaugh 1. CONNECT WITH OTHERS - CREATING NETWORKS AND USING MY COMMUNCIATION SKILLS W/LITTLE HESITATION 2. LIVE FOR TODAY - I AM NOT A WORRIER, I’M NOT THE TYPE OF WORRIY ABOUT TOMORROW. 3. FORGIVE - I DON’T HOLD GRUDGES ABOUT OTHER PEOPLE WHO DO ME HARM. GOD IS A MERCIFUL GOD 4. TRUST YOUR INTUITION - I AM CAREFUL WHEN MAKING DECISIONS BUT I BELIEVE SOMETIMES YOU’VE GOT TO FOLLOW YOUR HEART. 5. FIND BALANCE - WORK & LIFE BALANCE. I BELIEVE THERE IS A TIME FOR EVERYTHING. I KNOW WHEN IT’S TIME TO STOP AND DO SOMETHING ELSE. http://www.charismarobles.blogspot.com http://tinybuddha.com
  • 23. WHAT DOGS TEACH US ABOUT PEACE, JOY, AND LIVING IN THE NOW By: Cathy Taughinbaugh 6. SET CLEAR BOUNDARIES - I KNOW MY LIMITS 7. FIND OUR PURPOSE - I AM CLEAR WITH MY MISSION IN LIFE AND HOW I’M GOING TO ACHIEVE IT. 8. MAKE EVERY DAY SPECIAL - GOD MADE EVERYDAY SPECIAL. SMILE, BREATH AND SLOW DOWN http://www.charismarobles.blogspot.com http://tinybuddha.com
  • 24. STOP, LOOK & LISTEN STOP: Do not rush when making a decision, always evaluate every option, always be careful; LOOK: look around and appreciate the beauty of life no matter how busy, look at the pros and cons, be grateful to the people who lends a hand; LISTEN: be a good listener especially to a wise council http://www.charismarobles.blogspot.com
  • 25. FINISH LINE – 20 year journey 2013 2033 28 years old 48 years old 1 year married 21 years married 1 dog (almost 5 years old) 1 dog (almost 5 years old) 3 children Accounting Analyst in Chevron Businesswoman Active in awareness campaign for Taking care of animals in our own animal welfare Animal Shelter http://www.charismarobles.blogspot.com
  • 26. r C a a C r e Charisma CareS 20 Year Marketing Plan Charisma Robles January 2013 http://www.charismarobles.blogspot.com

Notes de l'éditeur

  1. http://www.hypermarketing2.com/2010/10/20-year-high-performance-highly.html
  2. http://en.wikipedia.org/wiki/Sprint_Cup_Series#Specifications
  3. http://en.wikipedia.org/wiki/Sprint_Cup_Series#Specifications
  4. http://en.wikipedia.org/wiki/Sprint_Cup_Series#Specifications
  5. http://en.wikipedia.org/wiki/Sprint_Cup_Series#Specifications
  6. http://en.wikipedia.org/wiki/Sprint_Cup_Series#Specifications
  7. http://en.wikipedia.org/wiki/Sprint_Cup_Series#Specifications
  8. http://tinybuddha.com/blog/what-dogs-teach-us-about-peace-joy-and-living-in-the-now/
  9. http://tinybuddha.com/blog/what-dogs-teach-us-about-peace-joy-and-living-in-the-now/
  10. http://seidnerscc.com/blog/car-safety-checklist/
  11. http://www.hypermarketing2.com/2010/10/20-year-high-performance-highly.html