1.針對2006年AR VR 全球產業概況介紹 2.國際大廠發展策略分析 3. AR VR產業應用現況發展

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The Rise of VR AR-
Industrial trends and strategy analysis
By 喜杰思互動科技
CJS Interactive
Faust / 2016/11
VIRTUAL REALITY
AUGMENTED REALITY

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個人簡介 Profile:
17年數位娛樂產業資歷，數位遊戲開發 運營 發行， VR/AR項目開發投資、IP授權、產業分析
學經歷 Experience:
東京藝術大學 媒體藝術研究所 先端藝術專修
米多利傳播娛樂 總經理
索尼影視娛樂 視覺特效助理導演
雷爵網絡科技 海外商務總監
資策會數位教育研究所 正規畫師／數位內容學院計畫 國際合作經理
AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理
摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監
台灣AVR協會 (TAVAR) 商業顧問
富盈資本 聯合創始人
擅長領域 Categories :
Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR Technology
Film production | VFX | 3d Animation | VR Content distribution
周 佳君
Faust Chou

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•產業概述與發展
•名詞定義
•產業規模
•產業生態
•發展趨勢
•產業領域應用趨勢

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VR(Virtual Reality)
Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates
an environment that simulates a physical presence in places in the real world or an imagined world, allowing the
user to interact in that world.
The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be
created using purely real-world content, purely synthetic content or a hybrid of both.
Definitions

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360VR VIDEO
lso known as immersive videosor spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions

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3D VR VIDEO for Cardboard
Also known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same
time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing
direction like a panorama, a form of virtual reality.
Definitions

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AR(Augmented Reality).
Definitions
Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are
augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not
anchored to or part of it. The real-world content and the CG content are not able to respond to each other.

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MR(Mixed Reality)
sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and
visualisations where physical and digital objects co-exist and interact in real time.
Definitions

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CR(Cinematic Reality)
Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a
more exciting movie. To learn more, ENHANCE this article by 150%.
Definitions

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混合實境 MR
現實環境 RR 擴增實境 AR 虛擬實境 VR
影像實境 CR
現實 虛擬

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Devices
Q4 2016
Windows 10 VR
+ PC or Laptop
Microsoft

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Refresh Rate: 60 Hz
Field of View: 96 degrees
Sensors: Accelerometer, gyrometer,
geomagnetic, proximity
Focal Adjustment: Focus adjustment
wheel
Connections: Micro USB connection to
Galaxy Note 5, S6, S6 Edge, S6 Edge+,
S7, S7 Edge
Audio: Built-in audio, built-in mic
Input: Touchpad, back button, volume
key
Platform: Samsung Phones (i.e. Galaxy
Note 5, S6, S6 Edge, S6 Edge+)
99 + 800

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399 + 1200~
Memory : 4GB + RAM
USB : USB 3.0
DISPLAY CARD or EGPU
DIRECT X 12 SUPPORT
CPU : 4 CORE +
Devices – Microsoft Windows 10 VR

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Devices – OCULUS RIFT
Resolution: 2160 x 1200
Refresh Rate: 90 Hz / eye display
Field of View: Approx. 110 degrees
Sensors: Accelerometer, gyroscope,
magnetometer, external
Constellation tracking sensor array
Connections: HDMI 1.3 output,
three USB 3.0 ports,USB 2.0 port
Audio: Built-in headphones , mic, 3D audio
Input: Oculus Touch,
Xbox One controller (included)
Platform: Oculus Home
599 + 3000

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Devices – HTC VIVE
Resolution: 1920cRGBx1080
Refresh Rate: 120 Hz, 90 Hz
Field of View: Approx. 100 degrees
Sensors: Accelerometer, gyroscope,
PlayStation Eye tracking system
Connections: HDMI + USB
Audio: 3D audio
Input: PlayStation Move, DualShock 4 controller
Platform: PlayStation 4
799 + 3000

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Devices – Microsoft Hololens
2000~ + 3000

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Devices – PSVR
Display Method: OLED.
Panel Size: 5.7 inches.
Panel Resolution: 1920×RGB×1080.
Refresh Rate: 120Hz, 90Hz.
Field of View: Approximately 100
degrees.
Sensors: Six-axis motion sensing
system (three-axis gyroscope, three-axis
accelerometer).
Connection Interface: VR headset: HDMI,
AUX, Stereo Headphone Jack.
400 + 400

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Devices – ALL – IN –ONE VR
135~ 300
100° Field of View
1920 x 1080p 60Hz screen
4000mAh battery
Allwinner H8 CPU, 2Gb RAM
Power VR SGX544 GPU
16Gb onboard storage; MicroSD slot
USB accessory port (OTG)
Bluetooth 4.0, 802.11 b/g/n Wi-Fi
3.5mm headphone socket
Capacitive controls on the side
Weighs 413g
“Nibiru” VR OS

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Accessories

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OLED LED
OPTICAL LENS
CHIPS
TRACK SYSTEM
…….
FLASH MEMORY
INERTIAL SENSOR
SEMICONDUCTOR
Component

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VR Camera

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Distribute Channels - Online

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Distribute Channels – Offline

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VR + AR
STAND ALONG
SMART GLASS ?
AR

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Market size
29
產業規模

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Superdata：2020 年 400 億美金
市場規模預估－總體
Digi-Capital：2020 年 1,200 億美金
資料來源：Digi-Capital、Superdata，2016

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Electricity
5.5b / 78%
www
3.0b / 43%
Smartphone
2.5b / 35%
Tablet
1.0b / 14%
console
0.1b /1.4%
VR/AR
TV
1.4b / 19%
PC
1.5b / 20%

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Landscape
產業生態

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Hardware & Distribution
Software, Platforms &
Delivery Services
Global VR industrial chain Content

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39
China VR industrial chain

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Hardware & Distribution Software, Platforms &
Delivery Services
Taiwan VR industrial chain Content

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Applications
產業應用

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VR/AR應用領域

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Game
45

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2015年 熱門VR遊戲類型
解謎
Keep Talking and Nobody
Explodes (Oculus DK2)
環境探索
The Deep
(PSVR)
動作/冒險
Elite: Dangerous
(HTC Vive)
46

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Entertainment
48

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VR動畫/電影 VR(360度)演唱會 VR(360度)直播
(運動、競賽、選舉辯論)
• Baobab Studios
2015年12月獲得 600萬A輪投資
國內:
•跨視代 Lamigo 總冠軍賽
歐美
•Next VR+ Fox Sports
•Next VR +CNN
2015年11月獲得 3000萬A輪投資
• Next VR+ 酷玩樂團
49
主流VR影音娛樂類型

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HealthCare

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VR手術模擬 / 即時同步 AR診斷 / 外科訓練

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52
Engineering

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53
汽車設計模擬 工廠生產線設計模擬

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Travel

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360 Tour VR 旅遊體驗 VR 旅遊 互動 社交
旅遊未來發展

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56
Retail

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Sixense vRetail ShelfZone
VR+語音識別+AI+社交推薦VR+影音互動

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Real Estate
58

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主流VR/AR房產應用
59

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工程模擬 /訓練 / BIM 工程視覺化
60

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Military

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「沉浸式互動射擊模擬系統」
中山科學研究院航空研究所
Dismounted Soldier
Training System
Intelligent Decisions
62

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Education

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360度旅遊教學
Google Expeditions
(Google Cardboard)
主流VR教育運用
虛擬科學實驗室
zSpace
(AR 眼鏡+可追蹤頭部移動軌
跡的電腦螢幕)
VR訓練課程
Speech Center
(Gear VR)
64

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Automobile
65

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沉浸式車輛研發測試 VR試乘/試駕

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Government

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Cultural

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MUSEUM

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PUBLIC ARTWORK

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PERFORMANCE

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ART CREATION

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DOCUMENTORY

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EVENT

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Q&A

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Thank you
Faust Chou /CEO CJS Interactive
Mobile: +886-988-367-555
TEL: +886-2-23122760
E-mail：faustcare@mo1.com.tw
QQ: 2068996851 Skype: faust_chou