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Preparing to Launch:
Jumpstarting Your Funding
Success
Faculty Women’s Association
Office of Knowledge Enterprise
Development
Research Development
Introductions
•  Kevin Reinhart
•  Jessica Robins
•  Avery Wright
•  Faye Farmer
1.	
  Teaming	
  
Gap	
  Analysis	
  
SWOT	
  Analysis	
  
2.	
  Collabora1on	
  Tools	
   Document	
  and	
  Team	
  
3.	
  Proposal	
  Construc1on	
  
Technical	
  
Cost	
  
4.	
  Connec1ng	
  with	
  Industry	
  	
  	
  Agreements	
  
5.	
  Time	
  Management	
   Deadlines	
  
Case Studies
•  We are using four “example” solicitations
– NEH Museums, Libraries, and Cultural
Organizations: Planning Grants
– NSF CAREER for Social Sciences
– NIH R01
– NSF Secure and Trustworth Cyberspace
1.
Teaming
Teaming
•  Gap analysis is cyclic and iterative:
–  define the proposed work in “blocks” and identify
who on the team will own each block;
–  define what is required to deliver the proposed
work (expertise, facilities, equipment, etc.);
–  do you have access to the required components;
–  is the proposed scope competitive/responsive;
–  how can we improve our responsiveness?
Teaming
•  Improving responsiveness (filling gaps)
–  Partnering
•  Adding partners with expertise or instrumentation or
facilities or other resources
•  Removing partners with unneeded expertise
•  Bolstering the team with stronger expertise
–  Changing scope
•  Add scope, remove scope…
•  Be careful about new partners expanding scope
–  Close the loop
Teaming
•  SWOT analysis
Strengths	
   Weaknesses	
  
Opportuni<es	
   Threats	
  
Where do they
come from:
•  New ideas
and methods
•  People
•  Equipment
•  Facilities
Think about
proof points
Positive Negative
Internal
External
Teaming
•  Communications
– Team meetings
•  “No PowerPoint” meetings
•  More formal meetings as the team matures
– Intra-discipline & Inter-discipline
•  Watch for differing nomenclature
– Industry and Academia
•  Clear definition of what work will be completed
Case Study Discussion
•  Work as a table/team
•  Review the case study on your table
•  Break the project down into three “blocks of work”
•  Identify one gap
•  Identify one strength, one weakness, an opportunity,
and a threat
•  Be creative! There are no wrong answers
•  Report out to the wider group
Humanities Case Study -
Teaming
You are a graphic artist. You would like to
develop a mixed-media museum display that
would include an interactive audience
discussion afterwards. This would be a
mobile installation and you would like it to be
hosted at five venues across Arizona.
Social Sciences Case Study -
Teaming
You are a social scientist interested in
researching student learning and conceptual
development of at-risk students using gaming.
You are an expert in qualitative research
methods; a colleague has expertise in
quantitative methods. You have identified a
high school with at-risk population that has
worked with another ASU PI before.
Biomedical Case Study -
Teaming
You are an MD who specializes in autism.
You’ve been approached to collaborate with
an ASU faculty member who is an expert in
environmental influence on disease. Neither
of you have access to clinical data or
samples.
Engineering Case Study
You are a computer scientist with expertise
in cybersecurity. You have strong ties to an
international university that is interested in
collaborating. The project you’re proposing
would include field testing using both an
academic and an industry partner.
2.
Collaboration
Tools
Objectives
•  Team Communication
•  Document Management
3.
Proposal
Construction
Proposal Construction
Almost Always
•  Technical narrative
•  Budget & budget
narrative
•  CV’s/Biosketch
•  Facilities & Resources
Often
•  Current and Pending
•  IRB/IACUC
•  Reps and Certs
•  T&C review
Infrequent
Proposal Construction
NSF
-  Project Summary
(4,600 characters)
-  Project Description (15
pages)
-  Intellectual Merit
-  Broader Impact
-  TNR 12 pt, Arial 10pt
-  1” margins
NIH
-  Project Summary (30
lines)
-  Narrative (2 – 3
sentences)
-  Specific Aims (1 page)
-  Research Strategy (12
pages)
-  Significance
-  Innovation
-  Approach
-  Arial
-  11 pt font
-  0.5” margins
NEH
-  Narrative
-  Work samples
-  Bibliography
-  Work samples
-  Budget
Proposal Construction
•  Checklists
–  Document checklist
•  Compliance Matrices
–  Documents
–  Content
–  Formatting
•  Shell Documents
–  Content development
–  Page budget
Case Study
•  Use your prior case studies:
– Review the solicitation
– Determine 2 – 3 top level headers in technical
narrative
– Identify the content for each header and
corresponding review criteria (using a key is ok)
– If time allows, identify page limits, font type, font
size, margins
– Report out
Content	
   NEH	
   NIH	
   NSF	
  CAREER	
   NSF	
  
CyberSecurity	
  
Header	
   Nature	
  of	
  the	
  
Request	
  
Research	
  Plan	
   Project	
  
Descrip<on	
  
Project	
  
Descrip<on	
  
Content	
   Page	
  8	
   SF424	
  
guidelines	
  
GPG	
  guidelines	
  
+	
  boIom	
  of	
  
page	
  6	
  
GPG	
  guidelines	
  
Review	
  Criteria	
   Page	
  13	
   Significance	
  
Inves<gators	
  
Innova<on	
  
Approach	
  
Environment	
  
Intellectual	
  
Merit	
  &	
  
Broader	
  
Impacts	
  
Intellectual	
  
Merit	
  &	
  
Broader	
  
Impacts	
  +	
  
Page	
  15	
  &	
  16	
  
Page	
  
Alloca1on	
  
20	
   12	
   15	
   15	
  
Font	
  
Requirement	
  
11pt	
   Arial	
  11pt	
   TNR	
  11pt	
  or	
  
Arial	
  10pt	
  
TNR	
  11pt	
  or	
  
Arial	
  10pt	
  
Budget Construction
•  Creating a budget
–  Bottom up
–  Top down
–  Complies with applicable regulations
•  Sponsor guidelines
•  Federal, State, Local laws
•  ASU Policy
–  Working with a subcontractors/vendors/
consultants
Two Major Components of a Budget
Direct Costs
-  Costs that are associated
specifically with a particular
project, or
-  That can be directly assigned
to the project with a high
degree of accuracy
Indirect Costs
-  aka - facilities & administrative
costs (F&A), overhead, general
administrative costs, etc.
-  Actual costs incurred to conduct
the normal business activities of
the organization that cannot be
readily identified with or directly
charged to a specific project or
activity
Budget Categories
Direct cost categories include:
-  Salaries/wages
-  ERE/fringe benefits
-  Materials & supplies
-  Services & consultants
-  Travel
-  Capital Equipment
-  Subcontracts
-  Publication costs
-  Tuition remission
Costs included in our F&A rate:
-  Most administrative/clerical
salaries
-  Office supplies
-  Basic telephone services
-  Routine postage
-  Utilities
-  Maintenance
-  Building depreciation
-  Library use
Prudent Person Test
Reasonable
-  Do they reflect the
action that a prudent
person would have
taken under like
circumstances?
Allowable
-  Are they permitted
on the particular
project pursuant to
the sponsor’s terms
and/or applicable
regulations?
Allocable
-  Are they correctly
assignable to the
particular cost
objective in
accordance with the
relative benefits
received or some
other equitable
relationship?
Proposal Construction
•  Cost share
– Sponsor requirement or encouraged
– Allowable types
– 3rd party cost share and risk
– Process for requesting
•  Institutional commitment
– Infrastructure support
– Process for requesting
Case Study
Using the first case study in teaming:
•  You’ve estimated that your work will take
$100K in direct costs for year one. Allocate
this budget across: personnel (including
benefits), travel, materials and supplies.
•  If the sponsor were to require cost sharing/
matching, how would you provide this?
•  If you identified a need for external partners,
describe their contribution(s), role, budget.
•  Report back to group
3. Working
With Industry
Working with Industry
•  What is IP and why do we want to protect
it?
•  What belongs to ASU?
•  Common Agreement types and use: Non-
disclosure agreements, Materials transfer
agreements, Memoranda of
Understanding, Teaming agreements
Super	
  Secret?	
   NDA	
  
Need	
  to	
  
exchange	
  
samples?	
  
MTA	
  
Want	
  to	
  
collaborate?	
   MOU/TA	
  
Want	
  to	
  get	
  $?	
   SRA	
  
Case Study
•  NEH scenario – need a graphic partner
company
•  NSF SBE Career – need to work with a
school on educational outreach
•  NIH – need to send a biologic to potential
collaborator that is a small business
•  NSF – need to partner with Intel to provide
a chip
4.
Time
Management
Posi<oning	
  
Solicita<on	
  
No<fy	
  RA	
  
Teaming	
  
Team	
  
Mee<ngs	
  
Define	
  Scope	
  
of	
  the	
  Project	
  
Pink	
  Team	
  
Review	
  
Finalize	
  
Partners	
  
Subcontract	
  
Documents	
  
Finalize	
  
Budget	
  
Red	
  Team	
  
Review	
  
Final	
  
Documents	
  
Department	
  
Review	
  
ORSPA	
  
Review	
  
Due	
  to	
  
Sponsor	
  
IP	
  
Gap/SWOT	
  
Shell	
  Document	
  
Budget	
  
Construc<on	
  
Collabora<on	
  
Tools	
  
1.	
  Teaming	
  
Gap	
  Analysis	
  
SWOT	
  Analysis	
  
2.	
  Collabora1on	
  Tools	
   Document	
  and	
  Team	
  
3.	
  Proposal	
  Construc1on	
  
Technical	
  
Cost	
  
4.	
  Connec1ng	
  with	
  Industry	
   Agreements	
  
5.	
  Time	
  Management	
   Deadlines	
  
Surveys
Questions
PRIZES
http://Funding.ASU.edu
http://researchadmin.asu.edu

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Jumpstarting Your Funding Success

  • 1. Preparing to Launch: Jumpstarting Your Funding Success Faculty Women’s Association Office of Knowledge Enterprise Development Research Development
  • 2. Introductions •  Kevin Reinhart •  Jessica Robins •  Avery Wright •  Faye Farmer
  • 3. 1.  Teaming   Gap  Analysis   SWOT  Analysis   2.  Collabora1on  Tools   Document  and  Team   3.  Proposal  Construc1on   Technical   Cost   4.  Connec1ng  with  Industry      Agreements   5.  Time  Management   Deadlines  
  • 4. Case Studies •  We are using four “example” solicitations – NEH Museums, Libraries, and Cultural Organizations: Planning Grants – NSF CAREER for Social Sciences – NIH R01 – NSF Secure and Trustworth Cyberspace
  • 6. Teaming •  Gap analysis is cyclic and iterative: –  define the proposed work in “blocks” and identify who on the team will own each block; –  define what is required to deliver the proposed work (expertise, facilities, equipment, etc.); –  do you have access to the required components; –  is the proposed scope competitive/responsive; –  how can we improve our responsiveness?
  • 7. Teaming •  Improving responsiveness (filling gaps) –  Partnering •  Adding partners with expertise or instrumentation or facilities or other resources •  Removing partners with unneeded expertise •  Bolstering the team with stronger expertise –  Changing scope •  Add scope, remove scope… •  Be careful about new partners expanding scope –  Close the loop
  • 8. Teaming •  SWOT analysis Strengths   Weaknesses   Opportuni<es   Threats   Where do they come from: •  New ideas and methods •  People •  Equipment •  Facilities Think about proof points Positive Negative Internal External
  • 9. Teaming •  Communications – Team meetings •  “No PowerPoint” meetings •  More formal meetings as the team matures – Intra-discipline & Inter-discipline •  Watch for differing nomenclature – Industry and Academia •  Clear definition of what work will be completed
  • 10. Case Study Discussion •  Work as a table/team •  Review the case study on your table •  Break the project down into three “blocks of work” •  Identify one gap •  Identify one strength, one weakness, an opportunity, and a threat •  Be creative! There are no wrong answers •  Report out to the wider group
  • 11. Humanities Case Study - Teaming You are a graphic artist. You would like to develop a mixed-media museum display that would include an interactive audience discussion afterwards. This would be a mobile installation and you would like it to be hosted at five venues across Arizona.
  • 12. Social Sciences Case Study - Teaming You are a social scientist interested in researching student learning and conceptual development of at-risk students using gaming. You are an expert in qualitative research methods; a colleague has expertise in quantitative methods. You have identified a high school with at-risk population that has worked with another ASU PI before.
  • 13. Biomedical Case Study - Teaming You are an MD who specializes in autism. You’ve been approached to collaborate with an ASU faculty member who is an expert in environmental influence on disease. Neither of you have access to clinical data or samples.
  • 14. Engineering Case Study You are a computer scientist with expertise in cybersecurity. You have strong ties to an international university that is interested in collaborating. The project you’re proposing would include field testing using both an academic and an industry partner.
  • 18. Proposal Construction Almost Always •  Technical narrative •  Budget & budget narrative •  CV’s/Biosketch •  Facilities & Resources Often •  Current and Pending •  IRB/IACUC •  Reps and Certs •  T&C review Infrequent
  • 19. Proposal Construction NSF -  Project Summary (4,600 characters) -  Project Description (15 pages) -  Intellectual Merit -  Broader Impact -  TNR 12 pt, Arial 10pt -  1” margins NIH -  Project Summary (30 lines) -  Narrative (2 – 3 sentences) -  Specific Aims (1 page) -  Research Strategy (12 pages) -  Significance -  Innovation -  Approach -  Arial -  11 pt font -  0.5” margins NEH -  Narrative -  Work samples -  Bibliography -  Work samples -  Budget
  • 20. Proposal Construction •  Checklists –  Document checklist •  Compliance Matrices –  Documents –  Content –  Formatting •  Shell Documents –  Content development –  Page budget
  • 21. Case Study •  Use your prior case studies: – Review the solicitation – Determine 2 – 3 top level headers in technical narrative – Identify the content for each header and corresponding review criteria (using a key is ok) – If time allows, identify page limits, font type, font size, margins – Report out
  • 22. Content   NEH   NIH   NSF  CAREER   NSF   CyberSecurity   Header   Nature  of  the   Request   Research  Plan   Project   Descrip<on   Project   Descrip<on   Content   Page  8   SF424   guidelines   GPG  guidelines   +  boIom  of   page  6   GPG  guidelines   Review  Criteria   Page  13   Significance   Inves<gators   Innova<on   Approach   Environment   Intellectual   Merit  &   Broader   Impacts   Intellectual   Merit  &   Broader   Impacts  +   Page  15  &  16   Page   Alloca1on   20   12   15   15   Font   Requirement   11pt   Arial  11pt   TNR  11pt  or   Arial  10pt   TNR  11pt  or   Arial  10pt  
  • 23. Budget Construction •  Creating a budget –  Bottom up –  Top down –  Complies with applicable regulations •  Sponsor guidelines •  Federal, State, Local laws •  ASU Policy –  Working with a subcontractors/vendors/ consultants
  • 24. Two Major Components of a Budget Direct Costs -  Costs that are associated specifically with a particular project, or -  That can be directly assigned to the project with a high degree of accuracy Indirect Costs -  aka - facilities & administrative costs (F&A), overhead, general administrative costs, etc. -  Actual costs incurred to conduct the normal business activities of the organization that cannot be readily identified with or directly charged to a specific project or activity
  • 25. Budget Categories Direct cost categories include: -  Salaries/wages -  ERE/fringe benefits -  Materials & supplies -  Services & consultants -  Travel -  Capital Equipment -  Subcontracts -  Publication costs -  Tuition remission Costs included in our F&A rate: -  Most administrative/clerical salaries -  Office supplies -  Basic telephone services -  Routine postage -  Utilities -  Maintenance -  Building depreciation -  Library use
  • 26. Prudent Person Test Reasonable -  Do they reflect the action that a prudent person would have taken under like circumstances? Allowable -  Are they permitted on the particular project pursuant to the sponsor’s terms and/or applicable regulations? Allocable -  Are they correctly assignable to the particular cost objective in accordance with the relative benefits received or some other equitable relationship?
  • 27. Proposal Construction •  Cost share – Sponsor requirement or encouraged – Allowable types – 3rd party cost share and risk – Process for requesting •  Institutional commitment – Infrastructure support – Process for requesting
  • 28. Case Study Using the first case study in teaming: •  You’ve estimated that your work will take $100K in direct costs for year one. Allocate this budget across: personnel (including benefits), travel, materials and supplies. •  If the sponsor were to require cost sharing/ matching, how would you provide this? •  If you identified a need for external partners, describe their contribution(s), role, budget. •  Report back to group
  • 30. Working with Industry •  What is IP and why do we want to protect it? •  What belongs to ASU? •  Common Agreement types and use: Non- disclosure agreements, Materials transfer agreements, Memoranda of Understanding, Teaming agreements
  • 31. Super  Secret?   NDA   Need  to   exchange   samples?   MTA   Want  to   collaborate?   MOU/TA   Want  to  get  $?   SRA  
  • 32. Case Study •  NEH scenario – need a graphic partner company •  NSF SBE Career – need to work with a school on educational outreach •  NIH – need to send a biologic to potential collaborator that is a small business •  NSF – need to partner with Intel to provide a chip
  • 34. Posi<oning   Solicita<on   No<fy  RA   Teaming   Team   Mee<ngs   Define  Scope   of  the  Project   Pink  Team   Review   Finalize   Partners   Subcontract   Documents   Finalize   Budget   Red  Team   Review   Final   Documents   Department   Review   ORSPA   Review   Due  to   Sponsor   IP   Gap/SWOT   Shell  Document   Budget   Construc<on   Collabora<on   Tools  
  • 35. 1.  Teaming   Gap  Analysis   SWOT  Analysis   2.  Collabora1on  Tools   Document  and  Team   3.  Proposal  Construc1on   Technical   Cost   4.  Connec1ng  with  Industry   Agreements   5.  Time  Management   Deadlines