1. AllFacebook Conference Stefan Laengin
Berlin, 05.12.2011 VP Europe, Adtelligence

2. SOCIAL WEB TECHNOLOGY FOR DATA DRIVEN ADVERTISING
Social network Social
Sell Side Platform Real time insights
trading desk for personalization
for publishers and research
advertisers & engine for
agencies ecommerce
ADTELLIGENCE
Platform
DATA FUSION LAYER
Business Billing & Analytics &
Social Targeting Ad Serving Intelligence Payment Reporting

3. Enabling
Personalization
Through
Facebook Connect

4. PERSONALIZATION
Custom Web Pages are
delivered to individuals based
on explicid or inferred inputs.

5. SOCIAL COMMERCE
PERSONALIZATION

6. Social Commerce
Helping people ...and connect where they buy.
buy where they connect...

7. WHY PERSONALIZATION MATTERS
Enabled by external tools allows retailers to increase relevance
More Relevance
More Revenue
through activities like matching cross-sells to customers based on
interests or customizing clickstream paths based on previous
purchase, visit histories, etc.

8. HOW IT WORKS
INPUT ALGORITHM OUTPUT
Time on Site Collaborative filtering Personalized
Keyword Searches Choice modeling Products
Customer Reviews Simple data mining Offers
Location ID etc. Designs
Product attributes Information
Merchant-driven rules Usability
Clicks, Sales, Margin Functions
External Data Recommendations

13. FACEBOOK CONNECT MAKES YOUR LIFE EASIER...
Shop
Social baskets
networks
CRM Data
data exchanges

14. ...EXPANDS RANGE OF PERSONALIZATION..
INPUT ALGORITHM OUTPUT
Time on Site Collaborative filtering Personalized
Keyword Searches Choice modeling Products
Customer Reviews Simple data mining Offers
Location ID etc. Designs
Product attributes Information
Merchant-driven rules Usability
Clicks, Sales, Margin Functions
External Data Recommendations
Interests & Likes Friends activity
Demografic data Friends opions
Activities Friends reviews
Friends/Network Friends likes

15. ... AND ENABLES MARKET RESEARCH

17. 1 2
3 4

23. Companies
already started.

24. Customize?

25. What`s about
OUTPUT
delivering
personalized
Personalized
Products
Offers
Designs
products, designs,
Moduls
Usability
Functions
Recommendations
functions, etc?
Market research
Friends activity
Friends opions
Friends reviews
Friends likes

26. Facebook Login or
Sign up
Experience a
website tailored
to you.

27. AND:
Users
want it!
Source: North American Technographics®

31. OUTSTANDING RESULTS
Conversions
New Customers
328%
191% 221%
146%
A/B Testing 114%
Time:~12 weeks
Live data from one of our German eCommerce clients

32. BUT:
„Ich glaube Ihnen die Wirkung und den Nutzen
von Facebook Connect - aber das ist für uns nicht
relevant - nur knapp 4% loggen sich über Social
Sign-On ein.“ Big German ECommerce Website

33. THE BENEFITS AGAIN
MORE INSIGHTS
MORE RELEVANCE
= MORE REVENUE

34. The question is not
how many connectors
we have now - if
Facebook Connect is
beneficial we should
incentivize the
Sign-On.

35. Enabling
Perzonalization
Through
Facebook Connect
brings you higher
performance!

36. THANK YOU