1. The dominance of the
economic System in the
information society

2. Communikative Reality
Goals
- To criticise and describe the Reality
- criticises the instrumental rationality
→ communicative rationality
To communicate is to act
→ strategic and informal acting is non social
Habermas,T.k.H. Page 30

3. The living-environment

4. → non deniable – cannot be problematic but
can break down
→ is assured because of a social apriori
→ not transcendendable, infinite context
T.k.H., page 533

5. the process of social and cultural
evolution

6. Social and cultural evolution
Society develops into
System (materialistic, spectator)
and
living environment (symbolic, participant)
!!! these two interact in functional context !!!
T.k.H., page 533

7. 3 Steps in the evolution of society
● traditional society (System and living
environment are still „one“)
● Reformation to industrialisation (power relation
s, money... start to dominate the society
(colonisation starts)
● Conflicts come through → e.g. imperative of
the economic system interpenetrates societal
areas → disfunction appears
Habermas, d.neue U., page 189

8. Decoupling and it`s
consequences
Individual reacts with
● Protest
● Konservative withdrawl
● Religious orientation
http://zfs-online.ub.uni-
bielefeld.de/index.php/zfs/article/viewFile/2868/2405

9. Examples
● Social business
● Social media marketing
● „word of mouth“
● efficiency
● Advertisment on the internet (measured by
clicks)

10. Bibliography
Habermas, Jürgen, Theorie kommunikativen Handelns
Habermas, Jürgen, Die neue Unübersichtlichkeit
http://zfs-online.ub.uni-bielefeld.de/index.php/zfs/article/viewFile/2868/2405
(Sacci, Politische Aktivierung und Protest in Industrieländern, Uni
Bielefeld)