4. Competition Efficiency Customer service Innovation Performance
Create a Simplify Provide Faster Improve
Why competitive
new choice
your
search
a better
search
innovation
through
your ROI
join in search advertising experience
for the
scale
forces? consumers
5
5. Bing powers searches on Microsoft and Yahoo!
• Microsoft adCenter will be the unified
search marketplace for all search
campaigns.
• Yahoo! will become the exclusive sales
force for premium search advertisers.
• Microsoft will support small business
advertisers.
• adCenter ad campaigns will appear
on Bing and Yahoo!.
• Yahoo!’s search results page will
include their own content, shortcuts,
and tools to make the search
experience unique for users.
Visit www.searchalliance.com/uk for the latest press releases.
6
6. Yahoo! and Microsoft Search Alliance
1 1
2 1 3 1
1. Powered by Microsoft. Yahoo! sells to premium advertisers, Microsoft to SMB
2. Powered by Microsoft. Owned and enhanced by Yahoo!
3. Powered and owned by Microsoft.
7
7. We work together… … and we still compete.
• All advertisers will use Microsoft
• Each company will maintain its own
Advertising adCenter.
display business.
• Microsoft has licensed some core Yahoo!
• Each company independently manages
search technologies.
web properties, products, email, and
instant messaging.
• Microsoft will provide algorithmic and paid
search results for both companies.
• Both companies own and innovate their
own consumer search experiences.
• Yahoo! will support premium advertisers,
agencies, and resellers.
• Both companies will maintain and service
their own affiliate search partnerships.
• Microsoft will support self-service
advertisers.
8
10. The Microsoft and Yahoo! Search Alliance
Impact for British advertisers.
11. More volume with less effort
United Kingdom
223M
439M Monthly
216M
Monthly Searches1
Monthly
Searches2 Searches2
18M Unique Searchers1
11.3M Unique Searchers2
10.5M Unique Searchers2
1. comScore qSearch (custom), January 2012.
2. comScore qSearch, January 2012
12
12. Connect with searchers you can’t reach elsewhere
United Kingdom
Microsoft and Yahoo! unique
• 21% of the unique searchers using 18
searchers1
Microsoft and Yahoo! sites (including Million
Yahoo! Search, Bing, and partners) do not
use Google in the UK.1 Microsoft and Yahoo!
unique searchers that
don’t use Google1 3.8
• That’s 3.8 million unique searchers in the Million
UK that you can only reach with search
ads through Microsoft Advertising
adCenter.1
1. comScore qSearch (custom), January 2012.
13
13. Best converting search engines
% of click-throughs leading to secure pages Together Yahoo! Search
and Bing audiences
8.0%
7.7% are...
5.7% 5.8%
5.4% 36% more likely than
the average UK
searcher...
to convert after clicking
through
Average Bing Yahoo! Google Ask.com
Source: NNR UK, Dec ‘11
14
15. EMEA transition timeline*
The paid search transition for UK, France and Ireland began in February 2012,
with a view to completion by the end of April 2012. Transition will involve the
following steps:
Prepare Set up Optimise
Paid search testing
Customer pre- migration
Account migration
You are here Billing transition
Yahoo! Ad Ramp
Account Provisioning Campaign Staging Ad Serving Transition
Connect Yahoo! account with existing Choose your transition option and Ad Serving for Yahoo! search queries
AdCenter account or transition your Yahoo! create/expand campaigns in adCenter. will transition from the Yahoo! Search
Account into a new account in adCenter. Campaigns will be in a paused state, ready Marketing platform to adCenter .
for activation (when transitioning from
Yahoo!).
* To promote a positive advertiser experience throughout the transition, we may adjust transition timing and dates as needed.
16
16. What should you do now:
If you have a Yahoo! account:
Migrate it to adCenter using the
transition portal available directly in your
Yahoo! Search Marketing account.
If you have an existing or a new
adCenter account:
Optimise it for the imminent combined
market place:
• Increase your budget to face the increased
volumes
• Expand your keyword library to address the
new search behaviours
• Reconsider your bidding strategy to reflect
the increased competition
Visit www.searchalliance.com/uk for latest news & tips.
17
17. We know you have
questions.
Here are some
answers.
