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Adoption of social networking tools in libraries Dr. Frank CervoneVice Chancellor for Information ServicesPurdue University CalumetHammond, IN, US World Library and Information Congress 75th IFLA General Conference and Assembly Milan, Italy Tuesday 25 August 2009
A scale of involvement © 2008 Groundswell. Available at http://www.flickr.com/photos/25131367@N05/2955726053/
Use of social tools is increasing
Corporate sector is getting on board
Study details Sample Public and academic libraries in Illinois 147 out of 699 (21%) public libraries 78 out of 153 (51%) academic libraries in Illinois Analyzed library web site for Use of social interaction tools Levels of interaction provided by tools, if present
A very surprising finding
This percentage may be high
Social tools are not used much in public libraries
These statistics are helped by statewide initiatives
Some social tools are used more in in academic libraries
Some observations Online chat used almost twice as much in academia Blogs are used five times more in academia Academic libraries are three times more likely to Twitter However, there is little evidence of interaction between library and patron With one notable exception
Distribution of public libraries in Illinois All libraries Web libraries
A relationship begins to emerge… Libraries with notification services
Some preliminary observations Use of social tools in society is increasing rapidly Use of social tools in libraries is minimal (or nonexistant) in most cases Income and demographics appear to have a relationship to the adoption of social network tools
Further research Need to complete survey of all public and academic libraries in state Need to dig more deeply into presence in some contexts May not necessarily advertise various presences on the library’s web site Explore reasons why libraries have not adopted How do we increase usage?

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IFLA 2009 - Adoption of Social Networking Tools in Libraries

  • 1. Adoption of social networking tools in libraries Dr. Frank CervoneVice Chancellor for Information ServicesPurdue University CalumetHammond, IN, US World Library and Information Congress 75th IFLA General Conference and Assembly Milan, Italy Tuesday 25 August 2009
  • 2. A scale of involvement © 2008 Groundswell. Available at http://www.flickr.com/photos/25131367@N05/2955726053/
  • 3. Use of social tools is increasing
  • 4. Corporate sector is getting on board
  • 5. Study details Sample Public and academic libraries in Illinois 147 out of 699 (21%) public libraries 78 out of 153 (51%) academic libraries in Illinois Analyzed library web site for Use of social interaction tools Levels of interaction provided by tools, if present
  • 8. Social tools are not used much in public libraries
  • 9. These statistics are helped by statewide initiatives
  • 10. Some social tools are used more in in academic libraries
  • 11. Some observations Online chat used almost twice as much in academia Blogs are used five times more in academia Academic libraries are three times more likely to Twitter However, there is little evidence of interaction between library and patron With one notable exception
  • 12.
  • 13. Distribution of public libraries in Illinois All libraries Web libraries
  • 14. A relationship begins to emerge… Libraries with notification services
  • 15. Some preliminary observations Use of social tools in society is increasing rapidly Use of social tools in libraries is minimal (or nonexistant) in most cases Income and demographics appear to have a relationship to the adoption of social network tools
  • 16. Further research Need to complete survey of all public and academic libraries in state Need to dig more deeply into presence in some contexts May not necessarily advertise various presences on the library’s web site Explore reasons why libraries have not adopted How do we increase usage?