3. Innovation Team?
1. Cross functional teams with dedicated time
2. Autonomous to make their own decisions
3. Has access to customers to run experiments
4. Self-selected and motivated by the opportunity
4. Innovation Team, please!
I want a chat bot!
Please tell me what we should do can do with big data?
Can we bring AI/blockchain in?
Find an innovative solutions to double our sales
Please improve our customer experience
Please find the next disruptive business model!
How to increase our market share in the silver economy via Google Home?
Work on how to bring this new product to market
5. Problem for Mr Innovation
Unclear request
Poor internal alignment on what is needed
No frame from the sponsor => unclear impact from delivery
No definition of success
6. 1. Challenge is “please build this”
a. ex: I want a chatbot!
b. ex: we need an iphone app that allows users to exchange used furnitures = Project
2. Challenge is vague/broad
a. ex: big data / machine learning for our business
b. ex: as-a-service business model
3. Challenge is a Business Problem
a. ex: reduce cost of installation by 50%
b. ex: how can the purchasing department be more efficient
4. Challenge is Customer Problem
a. ex: how can we help your customer spend less
5. Challenge is #$%@!
a. ex: impossible too many constraints: technology/product defined without clear
segment
b. ex: increase our market share on 3 different products
c. Too many constraints or goals
Request come in different shapes
7. What the team needs to function
1. Why does this matter? What value will it bring to the business?
2. Clear objective and measurable business objective (AARRR)
3. Who is the customer, who are we trying to bring value to? (as a starting point)
4. What means do we have? Time, money and resources?
and a mandate!
8. Translate the request into something workable
Challenge is “please build this”
● Zoom out => ask about the business objective behind the tool
Challenge is vague/broad
● Zoom in => bring knowledge to generate concepts
Challenge is a Business Problem
● Business Focus => what’s the customer value?
Challenge is Customer Problem
● Customer Focus => what is the business value and metric?
Challenge is #$%@!
● Too many constrain / too many goals => Split it!
9. Tools to Frame Business Challenges
Business Challenge
Template
Exploration
workshop
10. Business Challenge Template
Align stakeholders on the
expected business outcomes
Define the goal and playing
field for the team
Business Challenge Template
17. Framing the challenge for the team - why?
Align and embark sponsor and stakeholder into the project
Structure the expectations between the sponsor and the team
The team will refine the challenge, but you made it easy for them
Give boundaries and the flexibility for the team to pivot
A shared definition of success