Project Management Institute Conference. Lean Startup Presentations

1. Lean Startup
for Project Management
Presented by Franck Debane

2. 2 mins
Exercice
You are launching a new business
Selling customizable jewellery online
What would you do in the first month?

4. Learning from
Entrepreneurs

5. Franck Debane @fdebane

7. 90% of Startups Fail
only 4% make it to $1 million turnover

8. How Startup were built
Start with an Idea
Write Business Plan
Raise $$
Hire the best
Build an exceptional product
Marketing
90% chance to fail

9. Startups Adapt

10. All business plans are the same,
and they are all wrong

11. No business plan survives first
contact with customers
Steve Blank - Entrepreneur & Lean Startup godfather

12. Predictions are very difficult,
especially if it's about the future
Niels Bohr - Physics Nobel Prize - 1922

13. Successfully executing a bad plan
Achieving Failure
Does Budget, Time, Quality matter?
Do business plans kill companies?

14. Examples

15. WebVan
● Focused on scale and execution
● When they should make sure there is
market
Zappos
● started by validating the need

16. Don't believe
everything you think!

17. Reveal the defects in your
strategy before they have a
negative impact

18. 1. Do customers
want it ?
2. Can we do it?
3. Should we do it?
Where risks are?

19. 3 Lean Startup
Principle

20. Customer Perspective
-
Experiments Design
MVPs
Interviews
Optimise for Speed
-
Focus
Reduced Perimeter
Validated learning
Learn
-
Canvas
Assumption Mapping
Feedback Loop
3 Lean Startup Principles

21. 3 Lean Startup Essential Tools
Canvas
Document your Plan A
Assumption Mapping
Identify risk
Feedback Loop
Test and Learn

22. Learn if your assumption
is true of false
True: move on to the next
riskiest assumption
False: review your
hypotheses / pivot
Select the riskiest assumption
Build an experiment
or MVP to test this
assumption on the
market.
Measure customer behaviours during
that experiment
Feedback Loop

23. Sign-up ratio is high.
People are interested.
What is our next riskiest
assumption now?
People want to share files across
devices.
Video that explain the
concept of DropBox
with a signup landing
page.
% of signup on the visitor on the
landing page
by TangoStart.com for Schneider Electric

24. Systematically testing your PLAN
Document your Plan A Identify the riskiest
part of your plan
Systematically
test each risk

25. Key Hypothesis to Test
Do customers
want it ?
Can we build it?
Should we build it?

26. Canvas

27. Steps of Growth
1.Identify unserved customer need
2.Test a value proposition (at on a few customers)
3.Build and Test an MVP to deliver value
4.Validate retention
5.Test Channels, Pricing and Growth Engines
6. Scale: industrialize production, invest in technology, sales,
process, optimise

28. MVPs
Experiments
Getting the Customer Perspective

29. Testing your idea :
🙋‍♂ Real users
💰 Little Capital
💥 Limited Risk
⛔ No Design
📵 No Product
⚡ As fast as possible

30. Does the customer want my offer?

31. Headline 3 benefits
or features.
Visual
showing the
hero.
Social proof
Call To Action
Landing Page

32. W-Motors

33. Fake Door

35. Can I solve the customer problem?
Hotels Direct Solutions
https://www.youtube.com/watch?
v=KUnCGQ7k0xo

37. Testing the price
$39/months

38. Pre-Sales

41. Advices to myself
as young Project Manager

42. 4 Advices to myself as young Project Manager
1. Question the requirements
2. Challenge the solution
3. Propose a version earlier with limited risk and
budget
4. Don’t separate building from customer success

43. Thank you!