4. How the Irish audience uses LinkedIn
4
Connect &
Communicate
Research People &
Companies
Professional Insights
75%Network with other professionals
79%Learn about what other colleagues are doing
65%Stay up to date on industry discussions
Seek Career
Opportunities
18%Maintain professional identity
LinkedIn Internal Data
5. An engaged and active member base
Averagepageviewswhenusingsection
%age of visitors using section when online
Profile
viewing
inbox
Home
page
People
searchGroups
Jobs
Company
Address book
85% of visitors use products
other than jobs
65%of members say LinkedIn help them grow new business
75%of users find LinkedIn extremely useful for their business
80%Of members prefer to have separate social networks for
their personal and professional lives2
Internal Data
9. Get Ranked Get Found
• Profile
• Complete it – important for ranking
• Keep it updated and fresh –
prominence
• Less is more
• Keep buzz words to a minimum
• Identify and include your key skills
• Work on your summary –
differentiate yourself
• Incorporate your work – Video /
photos / presentation
• Include a recent photo – no pets /
partners / children
10. Build on your identity
Identity
• Update regularly
• Share relevant content
• Build connections daily,
• Use your connections –
Inmail (upgraded a/c)
• Accelerate growth –
Toplinked.com
• Endorse and recommend
where appropriate
• Join Groups
11.
12. Groups
1,748,740 Groups on
Linkedin
• Become a ‘Thought
Leader’ – create a
targeted group
• Groups = Free database
of contacts
• Engagement is easier if
you’ve something in
common
• Great source of help &
Information
13. Company Page
Get the best from your
page
• Co pages are visual, impactful
and can help drive business
• Use products and services
page to drive conversions
• Use status updates to amplify
your message – time them
• Do targeted updates
• Push recommendations -
followers become advocates
• Add call’s to action
18. In a Social World Brands Must Participate to
Succeed
Engaging Followers is critical to participation
Attract
Followers
Create
Experiences
Amplify thru
Network
Engage
Followers
21. Challenge
• Reaching retirement plan
participants and sponsors
• Creating conversations about
retirement planning
• Building a reputation as an industry
thought leader
• Gathering insights in a short
timeframe
Results
• More than 11,000 poll responses
• More than 230 comments from
LinkedIn members
• Poll feedback improves product
development
• Greater awareness of thought
leadership position
22. • Personalised, Customised,
& tailored
• Can only be received once
every 60 days
• Micro targeting by sector /
Job title / Seniority
• Market leading opening
rates
• Enables pushing detailed
content for considered
response
Inmail – Partner messages
23. LinkedIn - Ipad For Business
• Market leading engagement
levels 3-5 % ctr
• Ipad users have x 2 no of
connections
• 65% more likely to follow
company
• Ideal for more considered
communication and content
driven experience
• 2 formats
27. Only social network that offers a quality audience
at scale, in a professional context with genuine
marketing solutions that impact on your business.
