The document outlines a 20-year marketing plan for Captain Ricky Federico D. Aranzamendez III consisting of 4 quarters like a basketball game. Each quarter represents 5 years and contains conditioning drills, daily drills, roles and monitoring stats. The vision is to promote well-being of loved ones and others. Goals include being a model father, doctor, and public servant. The final score aims for a happy marriage and growing old together while working hard and relaxing.