2. Theory:
• Mean = Total sum of observations
____________________
Number of observations
• Mode =It is the most frequently occurring
value in a given data.
• Median = It is the middle term in a given data
3. Case Study: Automobile Industry
• “Apollo auto” sold 10 cars in Sept 2009. Below is Raw data
collected. Their prices range from 6 lacs to 13 lacs.
Model Name Price (in lacs)
Star 6
Alto 8
Xylo 9
Alto 8
Xylo 9
Alto 8
Civic 13
Innova 12
Xing 11
Innova 12
4. Case Study: Automobile Industry
• Given was the Raw data. Let’s put it in an
organized way.
Model Name Frequency
A-Star 01
Alto 03
Xylo 02
Civic 01
Innova 02
Xing 01
7. Problem Area(consumer)
Suppose a customer let say Mr. X wants to purchase a car
whose maximum budget of Rs. 8 Lakhs.Then what are the
options available with him.
1-STAR
2-ALTO
8. We can say
• Mean and Median value may mislead, if I have
only 8 lac with me.
• Mean has greater impacts of high values.
• Whereas Mode value in this case is more
realistic and shows correct data.
9. Problem area (manufacturer)
Suppose a car manufacturer wants to select a car from
his available portfolio of cars then which car he should
choose?
Factors affecting his decision
• Taste & preferences
• Purchasing capacity
11. Conclusion
• To put a car on display,decision can made
using graph .
• Regarding the model mode value will indicate
which is to be displayed.
• This indicates that car priced 13 lac is
expensive and rarely bought.
12. To sum up….
• We can say that for both
1.customer
2. manufacturer
mode value will only be the influencing factor
13. • About us
• Federation of Industries is a Non-Profit-Non-Governmental organization (NGO),
Registered with Department of Charity Commissioner. Federation of Industries
offers its members a podium to collectively present their ideas, voice concern and
offer suggestions on relevant issues. Federation is deeply committed to support its
membership to increase competitiveness, enhance efficiency, improve
productivity, and ensure growth and prosperity. It is also an representative body of
Micro, Small and Medium Enterprises (MSMEs). Federation of Industries motto is
to create an enabling environment for the development of MSMEs in today’s ever
changing and extremely competitive industrial scenario. It does so with the aim to
assist the membership to become cost effective, technology driven, and ever
responsive to customers’ changing needs. It interacts with the policy authorities
and industry associations to develop and maintain harmonious and conducive
business conditions.
• visit us @: www.federationofindustries.org
• Contact us @: federationofindustries@gmail.com
• Be with us in twitter: https://twitter.com/fedindustries
• Join us face to face us in
facebook: http://www.facebook.com/federationofindustries