Useful steps to brainstorm a social media campaign

1. HOW TO LAUNCH A
SUCCESSFUL SOCIAL MEDIA
CAMPAIGN
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2. •Some people seem to have a never-ending supply
of creative, out-of-the-box ideas. They’re always
coming up with new campaigns in meetings,
delivering creatives that wow the entire office, and
dreaming up innovative ways to reach the right
audience.
•These people are inspiring, but the reality is, even
they get stuck every now and again. If you’re in a
social media marketing rut, or you just need a
boost to your brainstorming power, here are ways
to generate fresh new ideas for your next social
campaign:

3. CHECK OUT THE COMPETITION
• What the competition is up to on social media
can be the source of great new ideas for your
next campaign.
• One of the benefits of social media is its
transparency – you can easily gain full insight
into what your competitors are up to. Not
only can you view all of the content they
produce, with a little creative thinking you
can discover the keywords they’re targeting,
audience(s) they are speaking to, and how
successful their efforts have been.

4. DO YOUR KEYWORD RESEARCH
• SEO doesn’t have to be all about data. Why not use
the principles of search to brainstorm your next
campaign?
• You can either use Google and feed it a few
keywords to start yourself off, or try using Twitter
and exploring popular hashtags and keywords
used by your audience. If you go the Google route,
pay attention to the content topics that bloggers,
journalists and content creators have produced
around your chosen keyword. Can you add
anything of value to the conversation? Likewise on
Twitter, try searching for the popular terminology
that your audience uses and explore the related
sentiment, opinions and articles shared.

5. LEVERAGE SOCIAL INTELLIGENCE
• Ultimately, your social media campaigns are
aimed at improving engagement, reach,
sentiment or other factors among your target
audience… so why not use data about them in
your next brainstorm?
• What do you know about their online browsing
behaviors? Their likes and dislikes? Their
position within the buyer’s journey? Social
intelligence can provide you with insight into
what your audience wants, which you can then
use to fuel a killer social campaign.

6. THANK YOU!
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Original Source:
http://www.business2community.com/social-media/5-
ways-brainstorm-ideas-social-campaigns-
01393635#BqpOBMdD6P22X47d.97
Original Blog Post:
http://feed140.com/how-to-launch-a-successful-social-
media-campaign/