First assignment of Stanford Technology Entrepreneurship Online Course

1. Technology Entrepreneurship Online
Course – Stanford 10/2012
First Assignement: brainstorming 5
best and worst startup ideas

2. “Worst” Ideia 1
SPORTON SOCIAL NETWORK

3. Customer segment
• Amateur and professional sport practitioners,
sport teams and sport related companies
wishing to advertise their products on the
Social Network.

4. Value Proposition
• Centralize and simplify the way how sports
practitioners schedule and manage their
games and tournaments.
• As many users using the social network, more
companies would like to put theirs ads on it,
generating revenue.

5. Key Partners
• Amateur and professional sport practitioners,
• Sport teams and sport related companies,
• Companies wishing to advertise their products
on the Social Network.

6. Key Activities
• Provide a common platform to sport
practitioners in order to easily schedule and
manage games and tournaments,
• Provide an easy way to companies advertise
their products.

7. Key Resources
• Computer,
• Internet access,
• Software developers,
• Business analyst.

8. Customer Relationships and Marketing
• Social networks,
• Advertisements at sporting events.

9. Channels
• Web only.

10. Revenue Streams
• The revenue will come from ads placed by
companies.

11. Cost Structure
• Application development (people)
• Maintenance of servers.