2. Mobile Industry iPhone Sales in Millions
40
The growth in mobile is phenomenal
30
In just 4 years, over 40 billion apps
have been downloaded between
iPhone and Android devices 20
10
0
2007 2008 2009 2010 2011 2012
Q1 Q2 Q3 Q4

3. Growing Numbers
1%
4%1%
9%
Over 500,000,000 Android activations
Over 300,000,000 iPhone activations
51%
Android has 51% of the smartphone market
34%
iPhone has 34% of the smartphone market
1.3 million smartphones activated every day
Android iPhone Blackberry
Windows Nokia Symbian/Palm
Nielsen

4. Why Mobile?
50 percent of all local search is through mobile
Source: Google "Understanding Smartphone Users," 2011

5. Why Mobile?
Not having a mobile experience is expensive.
Source: Compuware, "What Users Want from Mobile," 2011

6. Why Mobile Apps?
100
Customers prefer apps to mobile websites.
Sources: comScore, Alexa, Flurry Analytics, 2012 75
50
25
0
June 2010 Dec 2010 June 2011 Dec 2011
Web Browsing Mobile App

7. Takeaway Food Industry
Turnover of the UK takeaway market forecast to
be £11.17bn in 2012
47,000 takeaway food outlets in the UK
Employs 164,000 people
The sector is growing at a rate of over 3% PA
Approaching market saturation
Keynote 2012

8. Students and Takeaway Food
60% of adults 18 – 34 are more interested in
takeaway and home delivery than dining in the
restaurant
Over 50% of all takeaway food sales are to this
demographic
National Restaurant Association

9. Online Food Ordering
35% said they have or would order online from
their favourite restaurant
70% of operators regard online ordering as an
up-and-coming order innovation
National Restaurant Association

10. Early Adoption
20% of customers have already placed online
orders and made an online reservation
Most popular restaurant chains get about 25% of
their orders through online and mobile ordering
Domino’s Pizza take over £1m a week in the UK
from their mobile apps
National Restaurant Association

11. The New Marketplace
Just-Eat is the world’s largest online food ordering company.
They have signed up 15,000 restaurants in 13 countries
They process over 5 million orders per month
http://www.indexventures.com/news/index/news_id/288

12. The Opportunity
Just-eat charge a set up fee of around £900
This includes a joining fee and a receipt printer
Just-eat charge 11% commission on orders
They use a mobile website not an app
They advertise multiple restaurants

13. Mobile Food Ordering Company
We provide native Android and iPhone Apps
Plus a mobile website
Plus a web ordering system
We do not charge any set up fee
We do not charge commission
Are apps are custom designed for each restaurant
No competitors or ads show on the apps

14. Mobile Food Ordering Company
Customers can order and pay for food online
Takeaway, delivery and eat in
Cash, Pay Pal, Google Checkout and Credit Card
Facebook integration
Share - email, text, Twitter, Facebook
In-app community
Push Notification
Android £89 per month
iPhone £99 per month

15. NACUE Society Venture Opportunity
Exclusive discount codes
30% commission on sales
No administration
Simple sales procedure - discount leaflet
Social media promotion
Virtuous Circle - Students - Takeaway - Apps
Promotions
Free Society App

16. NACUE Innovation Fund
High tech - low risk start up
The fastest growing business sector in history
Opportunities to differentiate include:
Cross-selling to other societies
Up-selling services such as GPS and QR
Promotions - Print - Social Media - PR
Ongoing franchise opportunity
New vertical markets such as health & beauty
and events