CodersTrust PitchDeck 2015

1. Funding A Boarderless Education
For The Online Workforce
Company Presentation - August 2015

2. CodersTrust at a glance
CodersTrust empowers the underprivileged through microfinance, IT education and
employability.
2 | Company Presentation - August 2015
22 full time
employees
4000 applications
and 450 students
Raised 1.2M USD from
private angels and
institutional investors
Partners with Grameen Solusion,
Elance, Upwork, Bank Asia,
and DANIDA
Headquarter in Copenhagen,
Denmark (2013)
Operational Office in Dhaka,
Bangladesh (2014)
Setting up office in New Delhi,
India (2015)
As featured in:

3. Meet Ella – a low skilled
freelancer from
Bangladesh working for
2 USD/hour on freelance
portals

4. Ella is
… one out 500.000 freelancers in Bangladesh
… 14M freelancers worldwide
… a market that will grow to 160M by 2020*
0
20
40
60
80
100
120
140
160
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
160M
125M
90M
50M
25M
16M
12M9M4M2M0M
Jobscreatedononlinelabormarkets(inmillions)
4 | Company Presentation - August 2015
*Source: McKinsey Global Institute

5. But Ella needs advanced skills and
experience in order to be part of the $500
billion opportunity*
5 | Company Presentation - August 2015
Demand for engineers and IT developers
• 1 year of education
• 3 years of online experience
A $500 billion
opportunity & online
skills gap
1,000.000 more jobs
than students by 2020
1.4 million
computer jobs
400,000 computer
science students
202020152010
*Source: McKinsey Global Institute

6. CodersTrust empowers talents by
providing access to finance, education
and the labour market

7. We are connecting the underpriviliged to
capital, education & online labour market
7 | Company Presentation - August 2015
JOB MARKET
EDUCATIONCAPITAL

8. Ella applies online and CodersTrust uses
her online track record to approve her student
loan and course admission
8 | Company Presentation - August 2015
Sign Up!1. 2.
username@mail.com
Link Account
Login to your online
workplace account once to
link them to CodersTrust
Importing3.
CodersTrust automatically
imports and displays your
data from the E-learning
and freelance portal
Learn to Code
and Get Funded
4.
Now you are ready to
manage your work,
e-learning and get funding
in one place.

9. Ella follows courses and is part of an
interactive learning community
Livecoding sessions with
Industry experts.
1.
1-on-1 mentorship from
industry experts,
2.
Automated code review
with Codacy.
3.
Online Q&A knowledgebase
and tracking with github
forum integration.
4.
Screenrecording and tracking
with Worksnaps
5.
9 | Company Presentation - August 2015

10. Ella receives job recommendations that best
matches her current skills
10 | Company Presentation - August 2015
+25.000 Jobs
posted weekly
TOP 10
Recommended Jobs Matching
Skills with Demand
Hourly wage
Learning Progress
Experience
Skill Level
Rating

11. Ella receives 90% of her income through an
automated payment split process from Payoneer
- the remaining 10% will go to CodersTrust
11 | Company Presentation - August 2015
Client pays student
MICROFINANCE
INSTITUTION
SALARY SPLIT40%
LENDER
10%
CodersTrust
Mobile Payment
Freelancer tasks
50%
STUDENT
$450
$1000
$450$360
Amount is split
in the cloud
Automatic transfer
to each account

12. 4
8
12
0
Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk 10 Wk 11 Wk 12
IT skills acquired
Earnings/ hour
Soft skills acquisition
First real tasks
from customers
First reviews on
freelance portals
Job interview preparation
Average earning/ h is based on the skills acquired and may change based on the country.
Ella builds a track record showing her
progress in learning and earnings
12 | Company Presentation - August 2015

13. 13 | Company Presentation - August 2015
CodersTrust supports Ella during and after the
course in order to ensure a 100% project
guarantee after graduation
1.
4a.
Bidding Course.
Kickstart Career.
Mandatory bidding course
to learn how to stand out
from the mass.
Acceleration.
Students will master the
art of bidding throughout a
1 month acceleration
program.
2.
3.
Matching.
CT platform matches
student skill with
freelancing project.
Agency lands projects from
industry & freelancing
market for the students.
4b.
Students bid & handle
independently projects
through CT platform.
Graduation

14. Ella is not alone – +4000 applications in
Bangladesh alone
Local centers for students to meetup with mentors
Media reach, social networks 17k
likes on Facebook
Sign up for free profile 5000
Applicants 4000
Enrolled students 450
Registered loans 52
Students earning
money 36
14 | Company Presentation - August 2015

15. 15 | Company Presentation - August 2015
CodersTrust established 3 different income
streams based on students feedback
Unit economics per student
•
Students get a loan from Micro Finance
Institution/Lender to access our courses•
Students start paying the money back to
Micro Finance Institution/Lender as soon
as they find a job•
CodersTrust retains a 10% fee towards
Service Charges on each salary for 3
years•
CodersTrust Agency will help students
finding online jobs
(see next 2 slides)
REVENUE SHARE MODEL
•Students pay a deposit
•Students pay a service fee and get full
access to our courses
•No access to CodersTrust Agency
PAID MODEL
$2116revenue per student in 3Y $400revenue per student in Y1

16. Partnership Network & Market conditions
ensure rapid student & revenue growth in
India, Bangladesh & South East Asia
16 | Company Presentation - August 2015
188%
Student
CAGR
1.8K 15.5K
52.3K
110.6K
Student & Revenue forecast
$0.01M
$13.8M
$74.7M
$162M
$188M
Revenue
# of Students
122.6K
BREAK
EVEN
April 2016
Break Even
10%
cut of student earnings
+50%
Students from India
2015 2016 2017 2018 2019

17. India
1000
Students Q4 2015
17 | Company Presentation - August 2015
Market expansion to fuel growth
MENA
Egypt | Palestine
100
Students Q1 2016
Bangladesh
500 Students Q4 2015
200
Eastern Europe
Romania
Students Q4 2015
Nepal
1000 Students Q4 2015

18. 18 | Company Presentation - August 2015
Past Achievements 2014/2015
JOINT VENTURE
FUNDING
$500K
10 BATCH
STUDENTS
270
BATCH
STUDENTS
140
BATCH
STUDENTS
PARTNERSHIP GLOBAL COVERAGE
ANGEL ROUND
$275K
2nd Batch
ONLINE CONTENT &
2ND CENTRE
VC Funding
$425K
Platform 1.0 1st Batch
1st Learn
& Earn Centre

19. 19 | Company Presentation - August 2015
Key goals of Coders Trust in 2015
Platform 2.0
India
Market Entry
4 Learn
& Earn Centre
200
Graduates
1000
Students
Bonds Set-up
THE CODER
TV Show Aired
$5M Series A Q4
Launch in Romania,
MENA, Africa & Nepal
Market Expansion

20. This kick-ass Team will make it happen
Global team
Several serial entrepreneurs
and specialists that are
determined to make
a difference in the world.
Expertise
• Operation
• Fundraising
• Financial Inclusion
• Developing countries
• Scaling
Expertise
24 amazing people are working
across 5 countries to eradicate
education.
20 | Company Presentation - August 2015
FERDINAND KJAERULFF
FOUNDER & CEO
ASSER SMIDT
CO-FOUNDER & HEAD OF PRODUCT
JAN-CAYO FIEBIG
CO-FOUNDER & COO
MORTEN LUND
CHAIRMAN OF BOARD
FRANCESCO STASI
HEAD OF OPERATIONS INDIA
AMAR DUGGAL
CFO & BOARD MEMBER

21. CodersTrust has amazing advisors that
support our mission
World known influencers and
leaders in their field share
the same vision and
believe in CodersTrust
Access to
• Corporate partnerships
• UN / World Bank
• World media
• Educational partnerships
• Local governments
• India / MENA market
SAJID RAHMAN
STRATEGIC ADVISOR
KARL-THEODOR Z. GUTHENBERG
FORMER FOREIGN MINISTER OF
GERMANY
DOUGLAS RUSHKOFF
Media theorist, writer, columnist,
lecturer and documentarian
MR. KHAN
SECRETARY OF ICT BANGLADESH
MARK MEDISH
SpecialAssistantto President BillClinton &
President of GuggenheimInternational
AZIZ AHMAD
Managing director of Grameen
Solutions
HESSA KHALIFA ALKHALIFA
PRINCESS OF BAHRAIN
LONE FØNSS SCHRØDER
Senior Advisor, Credit Suisse
Professional Board Member
21 | Company Presentation - August 2015

22. A minds is a terrible thing to waste
but a wonderful thing to invest in
Contact us:
Ferdinand Kjaerulff
CEO & CO-Founder
ferdinand@coderstrust.com
+880 1795139500
Jan-Cayo Fiebig
COO & Co-Founder
cayo@coderstrust.com
+45 22320214

23. We are raising a Series A
at the end of the Year

24. 24 | Company Presentation - August 2015
Raising a Series A in Q4 2015 to expand
accelerate beyond Bangladesh.
Platform 3.0
Talent Building
Country Expansion
Bond Structure
SEEKED
$5M

25. 25 | Company Presentation - August 2015
Funding Roadmap
FOUNDERS
$100K 2013
GOVERNMENT
GRANT $500K 2014 Q2
ANGEL ROUND
$275K - $5 Valuation 2014
Q3 / Q4
SERIES A
$5M 2015 Q4
EXPANSION GRANTS
$22K
from UNDP Q3 2015
VC Funding
$425K - $7 Valuation
2015 Q1

26. $35K
Burn Rate July
Apr 2015
Break Even
Feb 2016
Runway
70%
Monthly student
increase
4000
Sign Ups
400
Students
21%
Drop-Out
91%
Student
Satisfaction
$20
Customer
Acquisition Cost
$2117
Customer Lifetime
Value
55% | 81%
Gross Margin
Paid | Free Model
30%(after 2 months)
of students already
earning in program
26 | Company Presentation - August 2015
Key KPI’s

27. 27 | Company Presentation - August 2015
CodersTrust combines it all
Integration of Education
Linkage to job market
Market responsive platform*
Key Competitive Parameters Bank/Funds
Student customized product*
E-learning
Codeacy, Code.org
Market place
Elance | oDesk
+
+
+
(+)
(+)
-
- -
-
-
-
-
+
+
-
+
+
+
+
+
* Platform being able to adjust curriculum, training and job prospects based on markets demands
** Customized curriculum and job prospects based on individuals strength and development
Provide funding

28. 28 | Company Presentation - August 2015
Risks & mitigation
High
Student drop-out
Long
Revenue cycles
No
Student employment
Limited
scalability
Paid Model
Factoring of future
student earnings
Revenue cycles Corporate
sponsorship
24% drop-out
included in
projection
Selective in-take &
proactive
monitoring
Drop-Out Guarantor & loan
risk premium
Corporate hiring
$100 security
deposit
Full Online Courses
Decrease of hours in
class
Scalability Usage of partner
training centres
Bidding Course Internship program
Student
Employment
Matchmaking
Student / Jobs
Usage of external
mentors
Corporate Hirings

29. 29 | Company Presentation - August 2015
The key numbers
$5M
Aimed investment
2Y
Runway
$250K
Min Investment
Dec 2015
Closing Funding
FinTech Social Impact
AIMED
INVESTOR
EdTech
Product development Market Expansion
INVESTMENT
USAGE
Bond & Team set up

30. Exit is possible in various industries.
30 | Company Presentation - August 2015
Large IT outstanding/BPO
company
Enterprise Software
Large Fin & Work Tech
companies
Larger Bank/
Microfinance institustion
Freelancing/
Business Network

31. 31 | Company Presentation - August 2015
Why partner up with CodersTrust?
Experienced Team
High Traction
Large Market
Scalable Business
Strong Partnership
Unique Model
Strong Demand
Big Impact

32. … most importantly, we love what we do!
Why Invest?

33. Appendix

34. Investing in Automation and
a scalable IT platform
• Online available tools
(Worksnaps, oDesk,
Google API etc.)
• Widget driven profiles
• Manual admin
Proof of Concept: Proof of Business: Proof of Scale:
2016Q3 2015Q1 2015 - Achieved
• Automation
• Online portal targeted
freelancers
• Core features to support
student operations
• API driven to other
online services
• Financed by CT revenue streams
•
as a service - serving
1) CodersTrust online portal,
2) Banks,
3) Universities,
4) Corporate HR
• Build on MIFOS and EDX
open source platforms
• 15-20 person team in India
• Data center in Dubai
build on IBM stack
to serve Asia, MENA and Africa
• Financed by SAAS revenue from
1) Banks
2) Universities
3) Corporate HR
• Pilot projects in India/ MENA
• CodersTrust Nepal established
• 10.000 students worldwide
• 2.000 students worldwide
• 500 students in Bangladesh
FinTech
(MIFOS)
EdTech
(Open edX)
Content Partners Corporate HRBanks FI's MFI's
WorkTech
(oDesk/Elance/Freelancer.com)
Platform
Fully online and automated process The defacto student finance platform
35 | Company Presentation - August 2015

35. Investing in Business Cases & Bond Set-Up
- We are building a Predictive Datamodel
to Estimate risk and ROI on Funding a Registered user for
specific Course Accessible from a Back-End Investor Portal.
36 | Company Presentation - August 2015
10$/hourly rate
Risk :
4%
ROI over 18month
2x
6 month experiance
Bangladesh
ELLA.
CSS | Javascript | HTML 5
Web developer
Bootstrap | Jquery | PHP
Wordpress

36. Meet Ella – An experienced
programmer from
Bangladesh working for 10
USD/hour on freelance
portals