The document discusses different types of innovation and how resources should be allocated for innovation efforts. It notes that less ambitious innovations may have a greater impact on growth, known as the Lorenzian effect. It also discusses measuring innovation and common barriers to innovation. The document recommends the book "Creative People Must Be Stopped" and includes a quote about the importance of an ability to create and learn from change in today's dynamic economy.

1. Classifying
Innovation

2. Types of
Innovation

4. Resource Allocation: 70:20:10
Impact on Future: 10:20:70

8. The Lorenzian effect is
where a strategy of
pursuing less ambitious
innovations have greater
impact on growth

9. Measuring
Innovation

11. Innovation
Killers
Recommended Reading:
‘Creative People Must Be Stopped:
6 Ways to Kill Innovation’
by
David Owens

14. ““Our economy is not static, but
we act as if it is. Your position in
the world is defined by what you
instigate, how you provoke, and
what you learn from the events
you cause. In a world filled with
change, that's what matters.
- your ability to create
and learn from change”
Seth Godin, Poke The Box

15. Classifying
Innovation