Challenges you to combine or associate, synthesise, mix & match or connect two or more products, services, ways of working or business models.

1. Combinational
(Associational)
Thinking

2. Creativity is sparked
when we take an idea
from one place and
apply it in another,
often very
different context

3. Combination & Recombination
Association
Synthesis
Pattern Recognition
Connecting-the-Dots
Mix & Match

4. Combining 2 or more
products, services,
ideas, components and
business models in a
new or different way to
solve a problem

6. Combinational thinking
is everywhere and
always has been

9. Emerging tech
will be a boon for
combinational thinkers

12. Combiners or
synthesisers bridge
diverse fields of
knowledge and
domains of expertise

13. Cross-functional
&
cross-organisational
collaboration promotes
associational thinking

16. The
News
Challenge

17. @FergalBrophy 17

18. Find
2 or more
unrelated stories

19. Connect the stories to
find a problem
or an opportunity

20. Must be
fun
&
light-hearted

21. Mini-pitch using sketch
with visual,
brand name
and strapline

25. Pitch
in
60 minutes

26. Digital
Combination
Challenges

27. Challenge

28. Goto
openinnovationservices.com
Select ‘Challenges’
Choose

31. Goto
openinnovationservices.com
Select ‘Challenges’
Choose

33. Combinational
(Associational)
Thinking