Look for opportunities in extremes or outliers

1. Niches

2. Look for New Niches
You don’t have to reinvent
the wheel! Look at the
problems to be solved that
the big players miss out on
and fill these gaps in the
market @FergalBrophy

3. @FergalBrophy

4. BETTER
@FergalBrophy 4

5. FASTER
@FergalBrophy 5

6. CHEAPER
@FergalBrophy 6

7. @FergalBrophy

8. VIDEO RECOMMENDATION
ELON MUSK
– the full BBC interview
@FergalBrophy 8

9. @FergalBrophy

10. @FergalBrophy

11. VIDEO RECOMMENDATION
GOATSBRIDGE TROUT FARM
ON NATIONWIDE
@FergalBrophy 11

12. @FergalBrophy

13. VIDEO RECOMMENDATION
HIGHBANK ORCHARD
- YOUTUBE
@FergalBrophy 13

14. @FergalBrophy

15. @FergalBrophy

16. YOUR TURN
@FergalBrophy 16

17. Think of innovative
niche ideas.
Why can established
companies not offer this
product to their customers?
What problem is your niche
idea solving for customers?@FergalBrophy

18. Look for Niches
Ideation Game