Ideation game based on identifying frustrations and hassles

1. What Bugs You?

2. What bugs you?
What difficulties do you, family &
friends encounter in daily life?
Ask yourself is there a better way?
Define these problems and identify
solutions
@FergalBrophy

3. @FergalBrophy

4. @FergalBrophy

5. @FergalBrophy

6. VIDEO RECOMMENDATION
THE INVISIBLE BICYCLE HELMET
| FREDRIK GERTTEN
@FergalBrophy 6

7. @FergalBrophy

8. VIDEO RECOMMENDATION
SPANX FOUNDER
SARA BLAKELY ON NIGHTLINE!
@FergalBrophy 8

9. @FergalBrophy

10. VIDEO RECOMMENDATION
CHOBANI YOGHURT CEO: I HAD
NO BUSINESS EXPERIENCE
@FergalBrophy 10

11. @FergalBrophy

12. @FergalBrophy

13. @FergalBrophy

14. @FergalBrophy

15. @FergalBrophy

16. @FergalBrophy

17. @FergalBrophy

18. VIDEO RECOMMENDATION
COOLEST COOLER FOR THE
21st CENTURY
@FergalBrophy 18

19. @FergalBrophy

20. YOUR TURN
@FergalBrophy 20

21. Think of innovative “blue-
sky” or “spaced out”
what bugs you ideas.
What difficulties are
customers experiencing?
What problem is it solving
for customers?@FergalBrophy

22. What Bugs You?