The document defines common Twitter terms like hashtags, mentions, retweets, and direct messages. It then provides tips for using Twitter effectively for business purposes, such as engaging customers through conversations and sharing unique content regularly. Resources for measuring Twitter success and finding trending topics are also referenced.

1. “With every tweet you’re either giving people a reason to
retweet or you’re giving them a reason to unfollow”
@claymabbitt

2. Five NEED to know
twitter terms

3. #hashtags are ways to tie various tweets together and relate
them to a common topic. People tag tweets on specific
subjects so they can be found by followers and non-
followers.
Use hashtag search engines like paid site Tweet Archivist
(twitter analytics) and free sites like Tweet Charts (data
about any word, phrase, URL, hashtag, or username) or
www.hashtags.org to see what’s trending.

4. From What the Trend
wthashtag.com

6. An @reply is any update posted by clicking the Reply button on a
Tweet. Any Tweet that is an @reply to you begins with your
username and will show up in your Mentions tab on the Connect
page.
A mention is any Twitter update that contains "@username"
anywhere in the body of the Tweet. (Yes, this means that @replies
are also considered mentions.)

7. A retweet is a re-posting of someone else's Tweet. Twitter's
retweet feature helps you and others quickly share that Tweet
with all of your followers.
Sometimes people type RT at the beginning of a Tweet to
indicate that they are re-posting someone else's content. This
isn't an official Twitter command or feature, but signifies that
they are quoting another user's Tweet.

8. A direct message (DM) is a private message sent via
Twitter to one of your followers. You can only send a
direct message to a user who is following you; you can
only receive direct messages from users you follow.

9. Favorites, represented by a small star icon next to a Tweet,
are most commonly used when users like a Tweet.
“Favoriting” a Tweet can let the original poster know that
you liked their Tweet, or you can save the Tweet for later.
@FernDickey’s Tweet
was favorited.
@FernDickey
favorited these
tweets.

10. The right content converts people into customers,
and turns customers into advocates

11. Regularly go to search.twitter.com and use keywords associated with our
business to look for related hashtags and keywords that are associated with
similar businesses.
In this search, I
used “Executive
Leadership.”
Read through these results to get inspired by what people are already saying.
You can engage your customers by building content from
your insights about their interests and comments.

12. Enter your product(s) names , your name, and your company’s
name to see what people are saying about you.

14. Goal: Tweet at least 2x a day
Share your unique material/knowledge.
Start conversations with the people who have followed you.
Retweet.
But don’t just retweet and post links. Make sure you carry on conversations so
people know a little about you.
Use Google Alerts to get daily email updates about things that will be of interest to
your audience.
Be the first to share. Get an RSS feed of topical news for your industry an post a
link as soon as breaking news hits the search engines.
Follow people from outside your industry to get ideas about interesting content.
Thank a customer
#followfriday or commenting on others’ tweets, and retweeting what others have
posted is a great way to build community.
Photos and videos are proving to be key engagement tools – helping you talk TO
people and not through them.

16. Leverage the followings you’ve built on Twitter online
and offline. Promote your accounts on your website,
your blog, your emails, business cards, signage,
advertising, product packaging, Anywhere your
customers interact with your brand is an opportunity
to encourage them to follow you on Twitter.
“Promote your twitter name, I have a link to my
twitter profile in my email signature, on my business
cards, and at the end of all my posts” @jacobm

17. Bringing our accounts to life

18. You can now create a Twitter page that performs like a business welcome
page for existing and potential customers (e.g., new profile header
images).

20. “Social media gives you the opportunity to share a bit more
personality than your website may allow.
“In fact, personality is often what gets you noticed in social media.
After all, “People don’t fall in love with hex colors and logos -- they
fall in love with people,” as branding strategist Erika Napoletano
(@RedHeadWriting) shared.
“Show the personality behind your brand and people to make your
social media marketing more lovable so people naturally want to
connect and engage with you.”
Source: blog.hubspot.com

21. Reply when people tweet about you.
Favorite and retweet messages.
Thank those who are praising you.
Promptly address critical Tweets about your business

22. As a company…

23. As individuals…

24. Measure our impact, how do we know if we’re successful?

25. Incorporate this into the overall marketing plan
Use it to help introduce new products and offers
Build brand awareness
Use it to establish you and your corporate
partners as subject matter experts.

26. Number of desirable followers
Number of retweets
Your tweets are favorited
Google Analytics: How much traffic is coming
from Twitter?
Use Klout or Tweetdeck to understand your
online influence.

27. Resources and References

28. Business.twitter.com
Stories.twitter.com
www.hivemindmap.com tracks globally popular/trending tags
from the last 7 days plus strongly-associated other tags.
Updated nightly, minus spam
Twilert.com is a free service that streamlines searches for
keywords or competitors or mentions of your name or brand
(like Google Alerts)
Tweetbeep: Keep track of your brand reputation by getting
alerts through email when your brand is mentioned on Twitter.
Tweetmeme: Puts a button on your blog that allows your
readers to more easily retweet your posts.
Hashdictionary: Keep track of conversations that include
hashtags on Twitter.

29. Jeff Bullas Mari Smith
Chris Brogan David Meerman Scott
John Jantsch Dave Larkin
Ann Handley Steve Rubel
Pam Moore Brian Eisenberg
Guy Kawasaki Danny Brown
Pete Cashmore Jason Falls
Scott Stratten Liz Strauss
Brian Solis Chris Voss

30. Why Experts Think Twitter's 6-Second Videos
Could Be Huge - Wired
www.wired.com/business/2013/01/experts-
on-twitter-vine/
Jan 25, 2013 – Academics say the six-second
constraint imposed by Twitter's new video
system could unleash an unpredictable flurry
of creativity.
Presentation sources: blog.hubspot.com, huffingtonpost.com,
socialmediaexaminar.com, jeffbullas.com, mediabistro.com, slideshare.com,
mashable.com, twitter.com, pcmagazine.com.