Volunteer Festival Japan 12 nov 2011 ( Presentation)

Volunteer Festival
The use of IT in the Promotion of
Volunteering
Online Volunteering
Fernanda Bornhausen Sá

http://www.synergos.org/bios/fbornhausensa.htm
Founder and
president of
Voluntarios em Ação
Institute (IVA), a
non-profit
organization based
in Brazil.
Has had extensive
experience on multi-
stakeholder
partnerships, having
held key positions in
the private, public,
and non-profit
sectors.
Holds a Bachelor of
Arts degree in
Psychology from the
Federal University of
Santa Catarina, and
an MBA in Global
Administration from
the State University
of Santa Catarina.
Fernanda Bornhausen Sá

Voluntarios em Ação Institute

IVA was created in 1998 by a steering
committee of experienced local professionals,
and its board is composed of leaders from the
business, public, and social sectors in Brazil.
The mission of IVA is to mobilize and engage
volunteers and provide training to volunteers
and NGOs, thus promoting the culture of
volunteerism among Brazilian population.

Start of
volunteers and
organizations
registrations
Capacity
Building -
Training for
volunteers and
NGOs
Consolidating
IVA’s work
after 10 years
of activities
Idea of
establishing
an
organization
to attract
volunteers
Consultation
with NGOs to
check the
viability of the
Project March 1998
May 1998
July 2008
June 1997
November 1997
The Path of IVA
STARTING A NEW
STAGE AT IVA

Most part of those wanting to become a volunteer - 90% - searched
us through the internet
The age group
of volunteers
changed
substantially
and now we
have 76% of
the volunteers
registered in
the ages
between 16 to
40 years old.
The level of
instruction
found in most
of today's
volunteers -
82% - is
enrolled in
college degree
or higher level.
Demystifies the
previous idea that
volunteering was
a practice used by
retired or
unemployed to
escape from
boredom. 44%
are employed
and 28% are
studying, total
72%.
No longer an
exclusively
female activity.
Male
engagement
increase
almost 10%
compared to
females in the
past years.
Findings from 2006 about the profile
of volunteers registered in IVA

Industrial Society
Knowledge Society
•Excessive consumption
•Appearance
•TV
•Isolated Groups
•Assistencialism
•Changes
•Imposition
•Search for a conscious
consumer
•Transparency
•Internet
•Networks
•Co-participation
•Transformation
•Construction
Period of
transition
Years 00
XVIII to XX Century XXI Century
A new Context

Internet in Brazil
78 million Brazilians have Internet access*
45.4 million of
users regularly
access the Inter
net at work or
at home, an
increase of 10%
in one year.
Fonte: IBOPE Set 2011

Since 1999
Organizations: 28,154
Opportunities: 26,434
Volunteers: 207,399
Since 2000
Last year, 14,313 online
volunteering
assignments
Since 1998
Organizations: 74,406
Opportunities: 58,802
Referrals: 5,052,707
Since 2000
Opportunities: 1367
Referrals: 1697975
http://www.1-800-volunteer.org/
http://www.hacesfalta.org/
http://www.volunteermatch.org/
http://www.unvolunteers.org/
Benchmarking conducted in 2006 and 2007

Significant reduction
of costs and thereby
the increase of work
dimension.
Ability to offer
opportunities for,
capacity building,
training, activities and
even referral of
volunteers 24 hours a
day, 7 days a week
Volunteering
Profile
Internet
users Profile
Voluntarios Online
Portal
Voluntarios Online Portal - Integration for organizations
and individuals involved in volunteering

Introduce Online Volunteering in Brazil
Working towards digital inclusion for the Third Sector
Empower NGOs to use the Portal
Attract more qualified volunteers, professionals and young people
Attract first-time volunteers
Empower NGOs to harness the potential of more qualified
volunteers, professionals and young people
Main challenges before the launch of
Voluntarios Online Portal

“Voluntários Online Portal is a
Brazilian Network that
fosters volunteerism as a
force for positive social
change through the
internet connecting Non-
Profits with thousands of
volunteers, while
improving their digital
culture skills and
promoting their
participation in Campaigns”

Being present 24 / 7 on the computers of thousands
of Internet users in SC, Brazil and worldwide
Website with effective visibility in Google search
engines
To attract more and skilled volunteers;
Being able to use the tools of empowerment and
online library offered by the Portal;
Benefits for registered Organizations on

Opportunity to utilize the most modern tools of
communication with other organizations and volunteers
Be eligible to receive collaborations of volunteers for
specific actions and mobilize them through the Portal
To post online volunteering opportunities, attracting
volunteers from anywhere in the world
Having access to a large database of volunteers and may
invite them to collaborate with their organizations.
Benefits for registered Organizations on

ARTICULATION WITH KEY
PARTNERS FOR INSTITUTIONAL
SEAL AND TECHNICAL SUPPORT

The United Nations Volunteers (UNV) programme is the UN
organization that contributes to peace and development
through volunteerism worldwide.
UNV contributes to peace and development by advocating
for recognition of volunteers, working with partners to
integrate volunteerism into development programming, and
mobilizing an increasing number and diversity of volunteers,
including experienced UNV volunteers, throughout the
world.
UNVolunteers – First Portal Partner

Enabled detailed
study on Online
Volunteering;
Added new
expertise and
diverse
professional
experience;
Enabled
significant
approximation
with registered
NGOs;
Allowed a greater
and better use of
the Portal by
NGOs and
volunteers.
Results of this partnership

Aiming to systematize the dissemination, implementation and
consolidation of concepts, ideas and experiences related to
volunteerism in Brazil and worldwide CVs of Sao Paulo, Rio de
Janeiro, Rio Grande do Sul, Parana and Santa Catarina,
operating since 1997 on the promotion, dissemination and
recognition volunteering have joined forces and created the
RBV REDE BRASIL VOLUNTÁRIO(BRAZIL VOLUNTEER
NETWORK).
Rede Brasil Voluntário
Brazil Volunteer Network

The RBV has a great partner to the UN Volunteer Program - UNVolunteers
who supported its creation from the beginning and is a partner in their
work and annual event – Semana Brasil Voluntário – SBV since 2008,
helded the week of International Volunteer Day. In 2011 RBV is committed
to celebrating the Decade of Volunteering, as established by the United
Nations, through a schedule of events and actions, such as: Advertising
campaign "The Planet is Volunteer", International Conference to be held
in December/2011, a national surveying on volunteering, which will
draw a volunteer profile in Brazil, as well as the number of people
involved in this work and the type of activity developed.
Rede Brasil Voluntário
Brazil Volunteer Network

MAIN RESULTS FROM THE FIRST 3
YEARS OF THE ONLINE
VOLUNTEERING PORTAL

Main Numbers of the Portal
Visits 732.647
Registered Volunteers 36.918
Registered Organizations 507
Volunteer Opportunities Chosen 16.937
Online Volunteer Opportunitie Chosen 12.315
Onsite Volunteer Opportunitie Chosen 4.623
Number of States w/ Registered Volunteers 26 States + DF
Number of States w/ Registered Organizations 18 States + DF
Number of Cities w/ Registered Volunteers 1.829
Number of Cities w/ Registered Organizations 193
Number of Campaigns to Mobilize Volunteers made by the
Portal
37
Portal operates in 33% of the municipalities of
Brazil

Age Groups
& Gender16 to 19
years: 11%
4.210
20 to 39
years: 71%
26.281
40 to 59
years: 16%
4.210
60 to 79
years:2%
554
Age Groups
Female:
68%
25.127
Male: 32%
11.685
Gender

Schooling
Level &
Profession
High School +
Tech School:
24%
8.780
University
degree + Post
Graduation:
76%
28.138
Schooling Level
Student:
16%
5.879
Employee:
83%
30.529
Retire: 1%
510
Profession

Performed
volunteer
work before
Yes: 39%
14.420
No : 61%
22.498

26.82%
2.92%
55.39%
1.46%
9.91%
3.50%
Assistência Social
Cultura
Educação
Preservação do Meio Ambiente
Saúde
Esporte
Acting Field of
our Registered
Organizations

23.19%
11.02%
2.89%
0.14%
1.74%
8.47%
3.23%
17.00%
32.33%
Divulgador Tradutor
Blogueiro Webdesigner
Professor Pesquisador
Conteudista Voluntários p/ ajudar campanhas de doações
Outros
Major
Volunteer
Opportunities
Chosen

Public Schools registered in the Portal
and their numbers
6.25%
12.50%
56.25%
18.75%
6.25%
Hometowns Public Schools
Não Informado
Biguaçu/SC
Florianópolis/SC
Palhoça/SC
São José/SC

and their numbers
1.79%
15.18%
83.04%
Schooling level of volunteers in Public Schools
Ens. Fundamental
Ens. Médio + Curso Técnico
Ens. Superior + Pós
Graduação

and their numbers
0
5
10
15
20
25
30
35
40
45
15 |-- 21 21 |-- 27 27 |-- 33 33 |-- 39 39 |-- 45 45 |-- 51 51 |-- 57 57 |-- 63
Age Groups of volunteers in Public Schools

and their numbers
26.15%
21.54%
7.69%
44.62%
States of origin of volunteers in Public Schools
SP
SC
RJ
Outros 19 Estados

On July 15, 2009, the Online Volunteering Portal completed a
year of existence and to commemorate this date, we were
presented with a story on National News:
Recognition

On October 21, 2009, the Online Volunteering Portal was
featured in Veja magazine:
Recognition

in Social Networks
Social Networks are increasingly important for
Voluntários Online strategies of action, as
instruments for organization and articulation of
individuals towards our cause
They help us identify daily, new and better ways
of activism, displaying ideas and innovations,
together with a significant support to spread our
cause of volunteerism for social change at a
global scale.

The concept of plurality and networks popularization
constantly guides us, fostering the building
of broad coalitions and integration of new groups
that identify with our cause.
Our main audience in social networks is a new
generation of youngsters with ethics and commitment
that help them as individual agents achieve changes
by getting together in these networks.
Original features of civil society engagement are being
completely remodeled by these new information
systems.
in Social Networks

Our Facebook,
Twitter, Youtube channels, and
Blog, have a crucial role in the
ways we mobilize our
stakeholders’ chain.
Today, we increasingly recruit
volunteers and integrate Non-
profits through these
channels, disseminate our
campaigns and create
connections between people
and causes, as visibility of
volunteering opportunities
keeps growing.
in Social Networks

ONLINE VOLUNTEERING PORTAL
TRAINING

Apart from the intermediary between volunteers and
organizations, IVA is concerned with the training work of
everyone involved, so that organizations can rely on
skilled and motivated volunteers, ensuring the
sustainability of our actions in the community.
Training & Capacity Building

One of IVA’s goal - working for
digital inclusion of the Third
Sector and train volunteers to
conduct a more qualified work.
Online Volunteering Training - a
platform for distance education
courses that enables NGOs and
volunteers from Brazil and
worldwide to receive training on
issues related to voluntary and
third sector.
Training & Capacity Building

Initial training
for volunteer
Training for
Managing
Online
Volunteers
Training for
Social Projetc
Development
Training for
Social Projects
Management
Training for
Força
Voluntária
Project
Capacity Building

INVOLVEMENT OF ONLINE
VOLUNTEERING PORTAL IN
NATURAL DISASTERS

Tragedy in the Itajai Valley
with hundreds of people
homeless and more than a
hundred deaths;
Volunteers from all over Brazil
and daily online updates of
municipalities demands;
Over 1,800 volunteers were
recruited ;
The mobilizing force of the
internet made the difference.
November 2008

Learning:
The rain took a lot away, but also left many lessons
 IVA realized it had a role to play
 Prior knowledge of other experiences: Help in
Disaster - www.1-800-volunteer.org

Força Voluntária - Campaign
Campaign created with collaboration from teachers and students of
Advertising at the Estacio de Sa University, in Santa Catarina:

Scope and capillarity in social networks
Força Voluntária - Campaign

Força Voluntária - Guidebook
Creation and production of the Força Voluntária Manual:

FORÇA VOLUNTÁRIA Project
The Project main
goal is to mobilize,
organize, and train
groups of volunteers
to act in disasters
situations in Santa
Catarina.
More than 900 registered volunteers
4 groups established
6 groups in formation
10 onsite trainings
3 online trainings
Statistics:

Conclusion
• Disasters are inevitable. We need to learn about them so we can give
better answers to the affected populations. We must warn them to
minimize its consequences.
• Volunteers can help make that come true. It was proved in 2008 that
trained and prepared volunteers can make all the difference.

PORTAL’s SUCCESS CASES FROM ITS
FIRST 3 YEARS OF ACTIVITY

ORGANIZATION OPPORTUNITY TYPE OF
OPPORTUNITY
SUMMARY OF THE ACTIVITY
Arayara
Education
Institute
“NGO Trainers” Online and
Onsite
A group of volunteers that, at long distance, are being
trained to mobilize and register several organizations in
Brazil so they can use the Portal as a tool to recruit
volunteer and promote their projects.
Victor Meirelles
Museum
Translator Online Through the Portal the organization recruited two online
translators to translate documents and chapters from a
book. The result was the publication of a book.
INAPE Institute
Astronomy and
Space Research
Graphic
Designer and
Cartoonist
Online The Organization receives the help of volunteers to
create the visual identity for their office supplies and a
mascot figure to be commercialized in order to ensure
financial sustainability of the NGO.
Support Group
for HIV / AIDS
Prevention from
Criciúma – GAPAC
Online Promoter Online Through the Portal the organization works with online
researchers. Their job consist in sending materials to the
Organization so they can publish new information on a
daily basis, collaborating with HIV / AIDS prevention.

ORGANIZAÇÃO OPPORTUNITY TYPE OF
OPPORTUNITY
SUMMARY OF THE ACTIVITY
Irmão Joaquim
Assossiation
Fund Raising
Organiser
Online Through the Portal the organization recruited a
volunteer to organize a raffle for a Brazilian
soccer team jersey. The volunteer planed all the
logistics and materials needed to the raffle come
true. The money raised served to build a
physiotherapy room that serves 40 seniors.
SIPEB –
Association of
Popular Education
and Charity
Press Officer
and Translator
Online Develop materials and dissemination strategies
for the Organization and translate all marketing
materials (website, brochure, etc.) to Spanish.
Voluntarios em
Ação Institute-
IVA
Researcher for
Blogs
Online IVA has two blogs and a site that is updated daily
thanks to materials researched and submitted by
researchers volunteers.

FINDINGS AND CHALLENGES AFTER
3 YEARS OF PORTAL’s ACTIVIT

Brazil is increasingly voluntary
The more qualified volunteers, professionals
and young people are fully open and available
for volunteering
The internet has a transformative potential for
the Third Sector
Online Volunteering is a reality in Brazil
Findings after 3 years of Portal’s
activity

Work intensively in the capacity building of NGOs to use the Portal and other tools
available on the internet
Continuous training of NGOs to the use of online volunteering
Strengthen the strategies relationship with all audiences
Publicize the importance of this new volunteer for Brazil’s social development
Association with other Portals that are acting for social transformations
Working in the massive mobilization of citizens and volunteers to connect in our
social networks and contribute to the use of technology for positive social change.
Key Challenges

How tecnology can help
Organizations to promote social
change and sustentability

Technology and communication as a facilitator and
agent of social change has already been a subject to
non-profit organizations, technology companies,
professionals and volunteers in the U.S. in the past 10
years.
TiB 2010

Information technology and
internet can help nonprofit
organizations to explore and
build communities to
leverage positive social
change.
Through this technology we
are able to connect, share
and act on behalf of a cause
on global scale and speed
never seen before.
Why TiB

International and National Speakers: Emmett Carson, Ph.D, President and
CEO da Silicon Valley Community Foundation and Vyria Paselk, Senior
Director, International Partnership for TechSoup Global; Lucia Delagnello –
ICOM Coordinator
Presentation of successful experiences of social investment of companies
in Silicon Valley and other U.S. companies and multinational companies
operating in Brazil, such as Google and IBM
Formal presentation of the 3 Portals
Training workshops for NGOs
Summary Schedule

There is an urgent need and an unique
opportunity for initiatives that
promote the digital inclusion of NGOs
NGOs need tools and training to
effectively use technology to gain
support for their causes and
organizational sustainability
TiB Results and Conclusions

Social Good
• In addition to TiB 2010, IVA has led the spread of the use of
technology for positive social change in Santa Catarina and
Brazil. In 2011, there were two more events:
April 26, 2011: Workshop held by Microsoft, showing the
tools that the company provides, free of charge, for the Third
Sector organizations, with the participation of more
than 100 people representing 55 organizations.
6 September, 2011: Workshop given by IBM, showing the
importance of project management in organizations of the
Third Sector, attended by 22 people from 10 organizations.

The advance of information technology and the Internet
is helping people and organizations to contribute to
increase positive social change. Now everyone is able to
connect, share and act on behalf of a cause on a global
scale and at a speed never seen before.
Therefore, the Institute Volunteers in Action and the
Online Volunteer Portal in Brazil are exponents of a
movement that encourages the use of technology for
positive social change.
Social Good Summit

We participate in the September 2011 Good Social Summit, an
event that happened in New York and provided an exchange of
experiences of people from various countries in order to
demonstrate how technology can be used for social change.
According to Brian Gott, editor of Variety magazine, the event
may be called the "Davos Digital." More than 1600 people
attended the event in person, and online participation was also
massive: more than 30,000 tweets using the hashtag
#SocialGood and an estimated 100 thousand views of the event
via livestream. In total, more than one million hours of footage
were assisted.
Social Good Summit

Voluntários Online
www.voluntariosonline.org.br
www.twitter.com/SejaVoluntario
www.youtube.com/VoluntariosEmAcao
www.facebook.com/VoluntariosOnline
voluntarios.sc@voluntariosemacao.org.br

Fernanda Bornhausen Sa
fernandabbsa@gmail.com
@fernandabornsa
Thanks!

Volunteer Festival Japan 12 nov 2011 ( Presentation)

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