A presentation of 28 books about entrepreneurship and business development that every entrepreneur should read.

1. BOOKS
for Entrepreneurs and Startups
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2. The $100 Startup
Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Author: Chris Guillebeau
In The $100 Startup, Chris Guillebeau shows
you how to lead of life of adventure, meaning
and purpose – and earn a good living.
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3. The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Author: Eric Ries
Most startups fail. But many of those failures
are preventable. The Lean Startup is a new
approach being adopted across the globe,
changing the way companies are built and new
products are launched.
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4. Built to Last
Successful Habits of Visionary Companies
Author: Jim Collins
"This is not a book about charismatic visionary
leaders. It is not about visionary product
concepts or visionary products or visionary
market insights.”
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5. Business Model Generation
A Handbookfor Visionaries, Game Changers, and Challengers
Author: Alexander Osterwalder, Yves Pigneur
Business Model Generation is a handbook for
visionaries, game changers, and challengers
striving to defy outmoded business models
and design tomorrow's enterprises. If your
organization needs to adapt to harsh new
realities, but you don't yet have a strategy that
will get you out in front of your competitors,
you need Business Model Generation.
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6. The 4-Hour Workweek
Escape 9-5, Live Anywhere, and Join the New Rich
Author: Timothy Ferriss
Forget the old concept of retirement and the
rest of the deferred-life plan–there is no need
to wait and every reason not to, especially in
unpredictable economic times. Whether your
dream is escaping the rat race, experiencing
high-end world travel, earning a monthly five-
figure income with zero management, or just
living more and working less, The 4-Hour
Workweek is the blueprint.
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7. Purple Cow
Transform Your Business by Being Remarkable
Author: Seth Godin
The classic bestseller that taught the business
world that safe is risky; very good is bad; and
above all, you're either remarkable or invisible
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8. Founders at Work
Stories of Startups' Early Days
Author: Jessica Livingston
Stories of Startups’ Early Days is a collection of
interviews with founders of famous technology
companies about what happened in the very
earliest days. These people are celebrities now.
What was it like when they were just a couple
friends with an idea? Founders like Steve
Wozniak (Apple), Caterina Fake (Flickr), Mitch
Kapor (Lotus), Max Levchin (PayPal), and
Sabeer Bhatia (Hotmail).
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9. The Startup Owner's Manual
The Step-By-Step Guide for Building a Great Company
Author: Steve Blank
Power your startup to success with The Startup
Owner's Manual.
This near-encyclopedic guide unlocks the
secrets to startup success - walking you, step-
by-step, through the tested and proven
Customer Development process created by
startup expert Steve Blank.
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10. The Art of the Start
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author: Guy Kawasaki
What does it take to turn ideas into action?
What are the elements of a perfect pitch? How
do you win the war for talent? How do you
establish a brand without bucks? These are
some of the issues everyone faces when
starting or revitalizing any undertaking
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11. Linchpin
Are You Indispensable?
Author: Seth Godin
"The only way to get what you're worth is to
stand out, to exert emotional labor, to be seen
as indispensable, and to produce interactions
that organizations and people care deeply
about."
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12. Delivering Happiness
A Path to Profits, Passion, and Purpose
Author: Tony Hsieh
The visionary CEO of Zappos explains how an
emphasis on corporate culture can lead to
unprecedented success.
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13. The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
Author: Michael E. Gerber
In this first new and totally revised edition of
the 150,000-copy underground bestseller, The
E-Myth, Michael Gerber dispels the myths
surrounding starting your own business and
shows how commonplace assumptions can get
in the way of running a business.
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14. The Fire Starter Sessions
A Soulful + Practical Guide to Creating Success on Your Own Terms
Author: Danielle LaPorte
The Fire Starter Sessions is an apathy-kicking,
integrity-infusing guide to defining success on
your own terms.
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15. The Real Deal
Author: James Caan
After dropping out of school at just sixteen,
James Caan started his business life in a broom
cupboard with no qualifications and two
pieces of fatherly wisdom: 'observe the masses
and do the opposite' and 'always look for
opportunities where both parties benefit'.
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16. Zoom!
The faster way to make your business idea happen (Financial Times Series)
Author: Ian Sanders
Short, punchy and practical, this book is
packed with powerful tools, techniques and
ideas that will get you ready to launch your
business in just 60 days. With useful advice on
everything you need to make your business
happen, from marketing, to logo design,
accounts, registration, e-commerce and
everything else in-between.
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17. Crush It!
Why NOW Is the Time to Cash In on Your Passion
Author: Gary Vaynerchuk
Do you have a hobby you wish you could do all
day? An obsession that keeps you up at night?
Now is the perfect time to take those passions
and make a living doing what you love. In
CRUSH IT!
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18. Finding Your Way in a Wild New World,
Reclaiming Your True Nature
Author: Martha Beck
Finding Your Way in a Wild New World is a
remarkable path to the most important
discovery you can make: the knowledge of
what you should be doing with your one wild
and precious life..
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19. Rework
Author: Jason Fried
Most business books give you the same old
advice: Write a business plan, study the
competition, seek investors, yadda yadda. If
you're looking for a book like that, put this one
back on the shelf.
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20. Good to Great
Why Some Companies Make the Leap... and Others Don't.
Author: Jim Collins
The Challenge:
Built to Last, the defining management study
of the nineties, showed how great companies
triumph over time and how long-term
sustained performance can be engineered into
the DNA of an enterprise from the very
beginning.
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21. The Knack
How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
Author: Norm Brodsky
Two of Inc. magazine’s hugely popular
columnists show how small-business people
can deal with all kinds of tricky situations.
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22. Getting Real
The smarter, faster, easier way to build a successful web application
Author: Jason Fried
Getting Real details the business, design,
programming, and marketing principles of
37signals. The book is packed with keep-it-
simple insights, contrarian points of view, and
unconventional approaches to software
design.
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23. Enchantment
The Art of Changing Hearts, Minds, and Actions
Author: Guy Kawasaki
Enchantment, as defined by bestselling
business guru Guy Kawasaki, is not about
manipulating people. It transforms situations
and relationships. It converts hostility into
civility and civility into affinity.
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24. The Start-up of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
Author: Reid Hoffman (Author), Ben
Casnocha (Author)
A blueprint for thriving in your job and building
a career by applying the lessons of Silicon
Valley's most innovative entrepreneurs.
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25. Made to Stick
Why Some Ideas Survive and Others Die
Author: Chip Heath
Mark Twain once observed, “A lie can get
halfway around the world before the truth can
even get its boots on.” His observation rings
true: Urban legends, conspiracy theories, and
bogus public-health scares circulate
effortlessly. Meanwhile, people with important
ideas–business people, teachers, politicians,
journalists, and others–struggle to make their
ideas “stick.”
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26. The Art of Profitability
Author: Adrian Slywotzky
An extraordinarily new business slant on how
companies can generate greater profits.
Presented in 23 compact lessons, "The Art of
Profitability" features an ongoing tutorial
between two fictitious individuals.
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27. Entrepreneurship
An Innovator's Guide to Startups and Corporate Ventures
Author: Marc H. Meyer, Frederick G. Crane
This exciting new text helps student
entrepreneurs succeed in the modern arena, in
which new technology-intensive products and
services are the engines of venture creation
and economic growth.
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28. Inbound Marketing
Get Found Using Google, Social Media, and Blogs
Author: Brian Halligan , Dharmesh Shah
Traditional "outbound" marketing methods like
cold-calling, email blasts, advertising, and
direct mail are increasingly less effective.
People are getting better at blocking these
interruptions out using Caller ID, spam
protection, TiVo, etc. People are now
increasingly turning to Google, social media,
and blogs to find products and
services. Inbound Marketing helps you take
advantage of this change by showing you how
to get found by customers online.
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