1. Super Bowl
Fundraising
Event
Event planned by Erin Ferris

2. Overview of event
 This event will be held on Super Bowl Sunday
and will become an annual event.
 This year it will take place on February 5th
 Proceeds raised will be donated to Thurston
High School to be used for the student
programs and technology
 The event will take place at Thurston High
School and will include food, non alcoholic
drinks and viewing of the game.
 This will be in partnership with the United Way

3. Sponsor
 Thisevent will feature the United Way as
the sponsor for this event.
 We believe that this organization offers a
chance to help those in the community
and is a great partner for this event.
 We hope this will attract people to
support this event.

4. Location
 This event will be help at Thurston High
School
 Rental of the Auditorium, Auditorium
entrance, concession stand and parking
will allow for the party.
 The Auditorium can hold around 700
people but ticket sales will be limited to
500 so that people came move around
and enjoy the space

5. Catering
 Food will be included in the cost of the
ticket in order to streamline the costs and
money management.
 Catering will be done by Pot Belly
Sandwich works.
 Each person will get a sandwich, salad,
chips, cookie and unlimited drinks
 Tickets will be given out to make sure
everyone gets their food

6. Logistics
 The game will be shown live in the
Auditorium on the big screen over the
stage
 Additional viewing will take place in the
entrance area on the TV out there
 No food or drink can be taken inside so
tables and chairs will be set up in this
area.

7. Costs
 Facility Rental
 Rental costs will be planned at $2500 for the
event. At 500 people that means the cost per
person is $5.
 Food costs
 $8.50 per person for the food and $0.50 per
drink (assuming 4 per person)
 Total cost for food/drink will be $10.50 per
person
 Overhead costs (such as unexpected things)
will be $2.00 per person

8. Giveaways
 Door Price of 1 iPod Touch (value $199--
$0.40 per person)
 Noise Makers and things to wave for each
person ($1.10 per person)
 Pom Pons
 Pennant flags
 Blowing noise makers

9. Resources
 http://southredford.net
 www.potbelly.com
 www.unitedway.org
 www.apple.com
 www.orientaltrading.com

10. Background for Project
 When going into Marketing there are
many different areas that one can
specialize in.
 There is the creative standpoint which deals
with making and creating the ads
 There is the account management side
which involves decisions and planning on
where/how to advertise.
 Thisarea also is involved in Marketing Events-
often referred to as Event Planning

11. The Assignment
 You are doing to plan a fundraising event surrounding Super Bowl.
 The decisions you make are yours.
 You need
 A plan (overview)
 Including who are you raising money for and why
 How many people will attend? How did you come up with this number?
 A partner/Sponsor
 A location
 Food
 Giveaways
 You must give REAL examples (this example does NOT give the details for
this)
 Costs
 Projections on what will be raised from this event.
 You need to use real costs when possible. If you cannot find the
real cost of something (like the cost to rent your location), see Mrs.
Ferris for the price to use
 You need a resource page
 You need to remember this is a FAMILY event and cannot have
alcohol.

12. Points
 Location with information 25 pts
 Food/Drink with information 25 pts
 Giveaways with details 25 pts
 Cost Breakdown 10 pts
 Resources 10 pts
 Complete project 5 pts
 Total 100 pts