Festivals Edinburgh curates a list of potential delegates to invite to their summer event. Relationship managers then contact delegates, recommend accommodation and flights, and add those who accept to the confirmation list. As the event approaches, delegates receive reminder emails with itineraries and arrive at the airport to check into accommodation. They attend the opening drinks and receive an agenda and information about the event.

1. CUSTOMER JOURNEY MAP
Festivals Edinburgh curate a lost of delegates Delegates are sent an email from Festivals Festivals Edinburgh relationship manager Festivals Edinburgh relationship manager Relationship manager sends out
they would like to invite to their delegate Edinburgh relationship manager. checks out accommodation and flights. hands out itinerary. accommodation and flight recommendations
event in the summer. to potential delegates.
Delegate accepts place and books Relationship manager adds to delegate Delegate lead sends out reminder email when Delegate arrives and takes taxi from airport to Delegate attends opening drinks and receives
accommodation and flights. conformation list. date approaches and adds itinerary details. check in. pack on agenda and event.
What does your festival feel like?
What is the users experience of
your festival?

2. CUSTOMER JOURNEY MAP
What is the users What is the users
experience of your festival? experience of your festival?
What is the users v is the users experience of
experience of your festival? your festival?
What does your festival feel like?
What is the users experience of
your festival?