CBR Conference
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Personal Information
Profession
Consumer Brand Relationships Association
Site Web
www.consumer-brand-relationships.org
Mots-clés
brand relationships consumer brand relationships medical tourism medical tourism index mti con brand product category cbr
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Brand love anchors: how do brand love and product love articulate?

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Brand Communities Through Online Interaction: The Case Of Social Media

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How employee brand relationships and employee relationship co-exist

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Building green brands

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Building Celebrity Brands: Understanding Consumer Responses to Endorser Failures

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Passion for the Brand and Consumer Brand Relationships

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Consumer brand relationships in the real world

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The hubristic brand transgressing brand values in consumer brand

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