Designing the right mobile experience

Designing the right Mobile User Experience Hélène Cosenza Head of Mobile experience [email_address] 11 mars 2009

Content ,[object Object],[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design

Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design

Our method ,[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design Create with user©

WHY IS IT IMPORTANT TO PROVIDE A GOOD USER EXPERIENCE? ,[object Object]

Experience = Branding ,[object Object],[object Object],Le mobile 2.0 Axance user experience design

Experience ≠ Technology ,[object Object],Le mobile 2.0 Axance user experience design source: nngroup.com

Experience = multifaceted ,[object Object],Le mobile 2.0 Axance user experience design source: http://semanticstudios.com

WHAT IS A TYPICAL MOBILE USER EXPERIENCE? ,[object Object]

Statement today ,[object Object],[object Object],[object Object],Axance user experience design Le mobile 2.0

Too much features = bad experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 axance user experience design

It’s a “Mobile Only” experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],axance user experience design Le mobile 2.0 Same difference between a Swiss Army knife and a real Toolbox ≠

Axance user experience design Le mobile 2.0

Interactions ≠ tasks ,[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design

HOW TO CREATE A GOOD MOBILE USER EXPERIENCE? ,[object Object]

[object Object],Prototyping Le mobile 2.0 Axance user experience design

Observe users in context Le mobile 2.0 Axance user experience design

Test prototypes ,[object Object],Le mobile 2.0 Axance user experience design

Test prototypes in labs and interviews Le mobile 2.0 Axance user experience design

User testing in labs Le mobile 2.0 Axance user experience design

Evaluate user experience ,[object Object],Le mobile 2.0 Axance user experience design

Lessons learned from our experience ,[object Object],[object Object],[object Object],[object Object],[object Object],Axance user experience design Le mobile 2.0

Questions?  Visit our site: www.axance.fr

Designing the right mobile experience

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