This syndicated research provides an understanding of who the Warehouse Club members are, how and why they shop in this trade channel and the factors which influence their product purchase decisions in this environment.

1. Meyers Research Center Take an In-Depth
Meyers Research Center is a leading retail Look at Behavior,
sales and survey research organization with Attitudes and Decision
Membership Warehouse Club Close-Up
special expertise in retail environments and
understanding shopping behaviors and Making Among
attitudes in-store. Warehouse Club
Since 1973, MRC has conducted primary
Members
research across all classes-of-trade in the
Membership
Wave II
U.S. and internationally for major packaged
goods manufacturers, retailers, advertising
and sales promotion agencies and consulting
firms.
Warehouse
Club
For More Information Contact:
Jeff Friedlaender
JFriedlaender@meyersresearch.com
Close-Up
George Brown
GBrown@meyersresearch.com
2013
Meyers Research Center
1440 Broadway, 23rd Floor Wave II
New York, NY 10018
Syndicated Research
646.512.5124
www.meyersresearch.com
www.meyersresearch.wordpress.com Study
Membership Warehouse Club
Close-Up: Wave II
Prospectus
2013
1440 Broadway, 23rd Floor
Meyers Research Center
New York, NY 10018

2. Background
In 2011, Meyers Research Center (MRC) Data will be collected and reviewed for key Topic Areas
successfully launched the first wave of the product segments, which may include:
The following is a general list of topic areas to be
Membership Warehouse Club Close-Up
covered, and from which the quantitative survey
syndicated study. This research program I. Foods and Beverages:
will be created:
identified the behaviors, attitudes and • Refrigerated/perishable foods
decision-making patterns of shoppers in this ◦ Factors of importance in their channel/club
◦ Dairy
growing and evolving channel. Information from selection;
◦ Deli (meats & cheeses)
this study has served as a powerful tool in helping ◦ Type and length of membership;
◦ Frozen foods
our clients successfully position their brands ◦ If a business member, the types of business
within the Warehouse Club environment. • Shelf stable foods ◦ Cross-channel shopping habits
◦ Staple foods (bread, cereal, coffee, ◦ Pre-store marketing influence;
To further identify evolving trends in this growing condiments, etc.) ◦ Trip missions (treasure hunt, hard goods,
channel, MRC will field the second wave of the ◦ Snack foods (candy, healthy bars, grocery, re-stocking trip, party supply, business
Membership Warehouse Club Close-Up in 2013 salty, sweet) needs, etc.);
◦ Frequency of visit;
• Beverages: ◦ Products purchased (market basket);
◦ Alcohol (beer, wine, spirits) and ◦ Opportunities missed (stock-outs, wrong sizes,
Study Objective ◦ Non-alcohol drinks (CSDs, juice, water, wrong brands, etc.);
The research objective is to develop a detailed other RTD) ◦ Underlying dynamics of product purchase
understanding of who the Warehouse Club decisions in the club;
members are, how/why they shop in this trade II. General Merchandise: ◦ Perceptions of the membership warehouse club
channel and the factors which influence their • Automotive & Hardware trip experience;
product purchase decisions in this environment. • Bags & Wraps ◦ Demographics
• Cleaning Products
• Electric (batteries, light bulbs)
Methodology and Study Sample • Household Paper & Plastic Sponsorship Opportunities
A sample of recent club shoppers will be probed • Pet
You can obtain a tremendous amount of insights
in depth about a recent trip and the product at a fraction of the cost of undertaking this study
III. Health and Beauty Care:
decisions made. Approximately 3,000 Warehouse independently. If you act fast, you can submit a
Club members will be interviewed online after a • Baby Products custom question that will remain proprietary to
recent club shopping experience about their • Deodorant you at no extra cost!
attitudes, perception and behavior in these stores. • Hair Care
• Oral Care
Each respondent will be asked to provide • OTC Remedies Cost
information on up to two individual items • Skin Care
purchased, for a total of over 5,000 individual • Soap/Body Wash Sponsorships, which will include comprehensive
purchase decisions. • Sun Care data tabulations and detailed analysis, can be
• Vitamins & Supplements purchased for $21,000.