Breakfast keynote given at #PRSA Dallas Chapter, for the annual Communication Summit, on 23 October, 2015.

1. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
Communications Reinvented:
Adapt or Die!

2. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com

3. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ The 6-second challenge ]

4. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Speed ]

5. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
One Zettabyte is
the equivalent of
1021 bytes, or 1
billion terabytes.
[ Content Shock ]

6. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Content Shock ]

7. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Content Shock ]

8. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
There’s no doubt its content marketing has been
a boon for the brand – after “Real-time giving”
WestJet saw site traffic increase 100%,
bookings increase 77% and revenue
increase 86% — and because of high views and
lifts in brand perception, it has doubled down on
its content marketing efforts.
[ Content As A Differentiator ]

9. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Where we get our news from ]

10. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Where we get our news from ]

11. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Where we get our news from ]

12. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ The Content We Trust ]
Source: Acquity Group’s 2015 Next Generation of Commerce Study

13. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ The Content We Share ]
Source: Acquity Group’s 2015 Next Generation of Commerce Study

14. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ A Changing Economy ]

15. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ The Media Mix Is Changing ]

16. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Mobile, Mobile, Mobile ]

17. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Mobile, Mobile, Mobile ]

18. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
Upcoming Trend:
The arrival of beacons!
[ Mobile, Mobile, Mobile ]

19. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Mobile, Mobile, Mobile ]

20. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Mobile, Mobile, Mobile ]

21. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Think Offline ]

22. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Impact On PR ]

23. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Social Media Advertising ]

24. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Social Media Advertising ]

25. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Social Media Advertising ]

26. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Impact on PR ]

27. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com

28. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Facebook vs. YouTube ]

29. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Facebook vs. YouTube ]
Source: Venture Beat, October 2015 Report

30. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ The Impact of Video ]

31. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com

32. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ NKOTB ]

33. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Live Streaming ]

34. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ New ≠ Better ]

35. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Back to Basics]
 Strategies drive tactics, not the other way around.
 Different strokes for different folks.
 Mobile changes everything. Period.
 Understand the new stuff, use what’s relevant.
 Content overload requires a savvier use of
communication tools.

36. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
One machine can do the work of fifty
ordinary men. No machine can do the
work of one extraordinary man.
- Elbert Hubbard, 19th Century

37. PRSA Dallas – October 23, 2015By @gonzogonzo www.fredericgonzalo.com
[ Questions / Comments? ]
Tel: (581) 981-2666 or info@gonzomarketing.biz
www.fredericgonzalo.com