The French-American Digital Lab is an exchange program for cultural entrepreneurs. 10 startups are selected for a 10 days intensive program to coach them on how to adapt their product to the US market. Here is the Welcome Pack describing the program to the participants.

1. #digitaLAB
@franceinnyc
FRENCH–AMERICAN DIGITAL LAB
// CONNECTING CULTURES
PROGRAM GUIDE
NOV 16-25, 2015

2. 2
Dear French-American Digital Lab participants,
I’m very proud to welcome you to this initiative,a project that has been 18 months in
the making from the Cultural Services of the French Embassy and Business France.
Perpetually at the cutting edge of media and culture, New York has recently
become a booming tech hub with a special emphasis on the arts. It’s a distinct
startup community that is proving to be immensely profitable,as both an incubator
of creativity as well as a generator of capital.I felt that it was the right time to create
the Digital Lab to reflect the infinite possibilities at our disposal when we unite
these two realms.
With longstanding ties to New York’s premiere cultural institutions, the Cultural
Services is uniquely positioned to give participants a foothold into the cultural
startup network.The Digital Lab program is designed to support you,entrepreneurs
in their international development, providing vital connections with major
organizations as well as insights into the subtleties of the American market.
Over the next 10 days you will visit some of the most innovative leaders in both tech
and the arts, including YouTube, Google, Hearst Corporation, Kickstarter, and the
Metropolitan Museum of Art. You will also meet with a talented team of industry
professionals to coach you through everything from US market business strategies
to cross cultural IP and investment legal advice. Sounds intense? You’ll enjoy some
much-needed diversion at a performance of Sleep No More, the groundbreaking
interpretation of Shakespeare’s Macbeth.
I would like to take the time to warmly thank our co-producer Business France, as
well as all of our partners behind this dynamic program: l’Institut français, Créatis/
Gaité lyrique,NUMA,Paris&Co,and the Made in NY Media Center by IFP,particularly
Joana Vicente, Executive Director of IFP/ Made in NY Media Center by IFP, and
Sabrina Dridje, Director of the Made in NY Media Center by IFP. I would equally
like to thank Orange and Havas, as well as the City of Paris for their incredible
commitment to the Digital Lab.
Last but not least, I would like to thank the amazing departments at the Embassy
for their time and commitment, and I hope you’re as excited as I am for an
unprecedented opportunity for French and American startup creators.
Best of luck!
Thomas Michelon
Deputy Cultural Conselor
FOREWORD

3. 3
About the Cultural Services of
the French Embassy
The Cultural Services of the French Embassy
provides a platform for exchange and innovation
between French and American artists,
intellectuals, educators, students, the tech
community, and the general public. Based in New
York City, Washington D.C., and eight other cities
across the US, the Cultural Services develops the
cultural economy by focusing on six principal
fields of action: the arts, literature, cinema, the
digital sphere, French language and higher
education. www.frenchculture.org
AboutThe French-American Digital Lab
The French-American Digital Lab is a new
interdisciplinary exchange program created by the
Cultural Services of the French Embassy in New York
and co-produced with Business France within the
framework of French Tech New York City.This program
aims to stimulate creative and business partnerships
between cultural innovators in France and the US.The
first session takes place in New York and is open to
French candidates.The second session will be in Paris
and opened to American candidates.
Focusing on training, research, and product
development, the French-American Digital Lab is
a program for creative development in the cultural
industry. Its objective is to help content creators and
early stage startups adapt their products to French
and American markets, discover the local startup
ecosystems in the cultural sector, and develop
relationships with cultural partners. It targets start- up
companies in the cultural field and content creators
that wish to explore the potential of their products in
an international creative ecosystem.
The French-American Digital Lab’s intensive, ten-day
program consists of meetings, seminars, and creative
collaboration sessions for cultural startups and
content creators. Seminars will examine the question
of how to adapt a product to new cultural and
economic contexts. During collaboration sessions,
participants will take part in themed workshops
examining the numerous challenges facing
technological innovators from all backgrounds.These
sessions will push participants to re-examine the core
of their idea, and to re-envision that idea’s potential.
Participants who complete the ten-day program will
learn to look at their projects with fresh eyes.
In addition to seminars and creative collaboration
sessions, participants will benefit from individual
mentorship.They will have the opportunity to work
with their mentors over the course of numerous
creative sessions with the goal of helping participants
develop their connections to prominent cultural
institutions such as museums, operas, television
channels, film and music producers, publishing
houses, and music labels.

4. 4
About the Made in NYMedia
Center by IFP
The Made in NY Media Center by IFP is a new
kind of collaborative workspace and incubator
dedicated to supporting and connecting the next
generation of artists, innovators and entrepreneurs
by providing industry resources, events and
educational opportunities. Developed through
a unique partnership between Independent
Filmmaker Project, the Mayor’s Office of Media and
Entertainment, and the New York City Economic
Development Corporation, The Media Center
is building a community that operates at the
intersection of media + technology.
About Business France
Business France,the French international business
development agency,accelerates the growth of French
companies in North America,through personalized
services allowing entrepreneurs to efficiently adjust
and thrive in one of the most challenging markets
in the world.Business France offers the following
services: market opportunity analysis,go-to-market
strategy,marketing and positioning strategies,
organization of BtoB meetings with potential partners,
lead generation,strategic introductions,coaching
and mentoring.Business France’s New Technologies
business development experts advised over 100
companies in their North American development in
2014 and secured more than 1000 meetings with
200 US companies.Success stories include Algolia,
ATEME,Contract-Live,Criteo,docTrackr,eNovance,
eXo Platform,Followanalytics,Gutenberg Technology,
Qosmos,Ivalua,Restlet,PeopleDoc,Sightcall,Squid,
Sublime Skinz,Vade Retro.In partnership with
Bpifrance,Business France organizes ubi i/o,a yearly
10-week acceleration program helping the best French
startups to successfully launch in America.

5. 5
François Guern is Digital Attaché at the Cultural Services of the French
Embassy where he develops diplomatic relations with the american tech
community by promoting french artist and cultural entrepreneurship
through collaborative projects.He is in charge of the French-American
Digital Lab // Connecting Cultures exchange program in partnership
with Business France,La French Tech NYC,Créatis/Gaité Lyrique,NUMA,
Paris&Co,Made in NY Media Center by IFP,l’Institut Français,Orange,Havas,
and la Mairie de Paris.Before joining the Cultural Services,François served
as Strategic Planner to Nurun (merged with Razorfish) working on digital
strategies to support companies in their digital transformation.Before
Nurun,François was User Experience Researcher at Bell Labs (Alcatel-
Lucent) to develop and promote new user centered methodologies.François
also worked for Xerox as ethnographer.
François holds a PhD in Sociology of Innovation from Télécom Paristech, and
a management certificate from École des Ponts Business School.
François Guern
Cultural Services of the French Embassy
Florence Tison is the head of Business France’s Tech & Services division on
the North American East Coast.Her role is to advise French businesses in
their North American development and to organize BtoB meetings with key
partners and potential clients.Florence and her team are also running the
New York edition of #1 U.S.acceleration program for French tech companies,
ubi i/o.
A graduate from Paris Dauphine and UMIST-Manchester School of
Management (UK),Florence cumulates over 10 years of experience in the
media and digital space,having held marketing positions with Zodiak Media,
CNN International,Turner classic Movies and Meetic.Florence also produced
and toured exhibitions for renown institutions.
Florence Tison
Business France
FRENCH-AMERICAN DIGITAL LAB PRODUCERS

6. 6
Sabrina Dridje has over 10 years experience facilitating projects that connect
creatives + entrepreneurs to industry and audiences within film,theater,
experiential,digital art and start-up innovation.Having previously worked
in film financing and sales for Hanway Films in London,Sabrina went on to
work with organizations including Alpha-Ville Festival in London focused
on Art,Tech,Music and Web Culture and the Stellar Network,a professional
group of industry looking to explore cross sector collaborations between
storytelling and technology.She is the now the Director of the Made in NY
Media Center by IFP,a collaborative workspace and incubator for Media /
Technology entrepreneurs in DUMBO,Brooklyn,New York – a space built in
partnership with the Mayor’s Office of Media and Entertainment and the
New York City Economic Development Corporation.Sabrina oversees the
center’s programming,marketing and community of entrepreneurs and is
spearheading international efforts to connect those exploring the future of
Media from across the globe.
Sabrina Dridje
Made in NY Media Center by IFP
Annie Laurie Malarkey is the Senior Programs Producer at the Made
in NY Media Center by IFP. She previously led partnerships and event
initiatives for Wix.com, where she created innovative programming to
help entrepreneurs and small business owners succeed in the digital
age. Annie Laurie started her career on the Photos Team at Google,
representing the voice of the user to the engineering and management
teams. She’s also led partnership and communication strategies for
an array of startups, while pursuing her freelance photography in her
spare time. Annie Laurie earned a BA in Sociology and Studio Art from
Wheaton College in Massachusetts.
Annie Laurie Malarkey
Made in NY Media Center by IFP
FRENCH-AMERICAN DIGITAL LAB PRODUCERS

7. 7
Actialuna is the developer of the first online comic book store,Sequencity, that
provides readers with book ratings and instant messaging with expert book-
sellers.
Artips provides a free,daily dose of art by sending email subscribers a quirky
and memorable anecdote about a piece of art that they can read in just over
one minute.
Booxup is a mobile application that provides a platform for sharing printed
books.
Interactive 4D andTransmedia Ready design educational games,transmedia
experiences and creative services for cultural organizations,based on an inter-
active methodology and an innovative gaming platform.
Keakr is an application that records and uploads musical content to online
platforms to facilitate users’ interaction and competition (rap battles) with
other musicians.
Active in 60 cities,the MonumentTracker mobile app reveals the history of
monuments in the user’s vicinity and offers themed walks,quizzes, treasure
hunts,and accounts that let you save and prepare itineraries.
SISSO develops virtual tours based on 360° photography panoramas and 3D
modeling.This innovative digital medium helps our clients bring their audienc-
es an immersive and lively experience.
Sonic Solveig invents interactive music that communicates with creative
listeners through a first high-level collection of digital musical applications.
Theatre in Paris uses wirelessly connected eyeglasses to provide multilingual
supertitles for cultural events.
Update Marilyn is a transmedia project that aims to enhance our understand-
ing of Marilyn Monroe.The platform encompasses a play,a travelling installa-
tion,a website,and two webdocs.It provides a reinterpretation of « Marilyn’s
myth » for the contemporary world.
ABOUTFRENCH-AMERICAN DIGITAL LAB
STARTUPS

8. 8
9:00am
11:30am
2:30pm
5:30pm
7:30pm
9:30am
12:00pm
12:30pm
3:00pm
6:00pm
8:00pm
10:00am
1:00pm
4:00pm
3:30pm
6:30pm
8:30pm
9:00pm
10:30am
1:30pm
4:30pm
11:00am
2:00pm
5:00pm
7:00pm
:Offsite:BusinessDevelopment:Training:Workshop:Event
FRENCH-AMERICANDIGITALLABPROGRAMGUIDE
Monday16th
Welcomeand
ProgramOverview
Tuesday17th
Ideation&Inspiration
Wednesday18th
FundingCreativeStartups
Thursday19th
MonetizationStrategiesfor
DigitalMedia
Friday20th
MarketingandDefining
YourAudience
Breakfast
WelcomingAddressfrom
LanceWeilerand
ProgramOrientation
BusinessFrance
Overview
MentorSessions:
Marketingand
Funding
StrategyHack:
AdaptingYour
Producttothe
U.S.Market
DesignThinking
ImmersiveSession
Offsite:
Kickstarteronthe
Crowdfunding
Landscape
Offsite:Hearston
TrendsinDigital
Media
Offsite:Googleon
VRTrends
CopyrightandIPin
theU.S.
Offsite:YouTube
Creator’sSpaceBusiness
Development
Meetings
Business
Development
Meetings
IndustryEvent:
HowDatais
ChangingMedia
Companies
Networking
Eveningand
PitchNight
Legal/Accounting
Principles
intheU.S.
FiresideChat
withMartinRogard
fromDailymotion
PitchTrainingand
RaisingFunds
Interactive
Storytellingwith
HarmonyInstitute
WelcomeDrinks
andMeetand
GreetwithMedia
CenterStartups
Lunch
30minBreak
LunchLunch
Lunch
Lunch
Transit
Transit
Transit
Transit
Transit
FreeTime
FreeTimeFreeTime
Transit
FreeTimeFreeTime
FreeTimeFreeTime
THEMES

9. 9
9:00am
11:30am
2:30pm
5:30pm
7:30pm
9:30am
12:00pm
12:30pm
3:00pm
6:00pm
8:00pm
10:00am
1:00pm
4:00pm
3:30pm
6:30pm
8:30pm
9:00pm
10:30am
1:30pm
4:30pm
11:00am
2:00pm
5:00pm
7:00pm
FRENCH-AMERICANDIGITALLABPROGRAMGUIDE
:Offsite:BusinessDevelopment:Training:Workshop:Event
Breakfast
Saturday21stSunday22ndMonday23rd
DigitalMediaintheCulturalSector
Tuesday24th
TheNYCStartupLandscape
Wednesday25th
ProgramDebrief
Program
Debrief-French
Embassy
ContentStrategy
withA+E
Networks
Offsite:TheMET
onDigitalStrategy
forCultural
Institutions
Offsite:New
Museumon
IncubatingArtand
Technology
Offsite:NYCEDC
Overview
VentureInvestment
OverviewwithArcherGray
PRStrategiesforMedia
CompanieswithSparkPR
Business
Development
Meetings
Business
Development
Meetings
SleepNoMore
(Immersive
Theater)
Free
Time/Suggested
CulturalVisits
Free
Time/Suggested
CulturalVisits
LunchLunch
Transit
Transit
ExploretheMET
Transit
FreeTimeFreeTime
FreeTime
FreeTime
FreeTime

10. 10
MAP

11. 30 John St,
Brooklyn,NY 11201
www.nymediacenter.com
+1 212-465-8200
Made in NYMedia
Center By IFP
Hearst Corporation
Kickstarter
Microsoft
Technology Center
New Museum
YouTube Space NY*
Cultural Services of the
French Embassy
The Metropolitan
Museum of Art
aruliden
NewYork City Economic
Development Corporation
300 W 57th St,
New York,NY 10019
www.hearst.com
+1 212-903-5000
972 5th Ave,
New York,NY 10075
www.frenchculture.org
+1 212-439-1400
58 Kent St,
Brooklyn,NY 11222
www.kickstarter.com
1000 5th Ave,
New York,NY 10028
www.metmuseum.org
+1 212-535-7710
11 Times Square,
New York,NY 10036
www.microsoft.com
+1 212-245-2100
30 W 24th St,
New York,NY 10010
aruliden.com
+1 212-463-0286
235 Bowery,
New York,NY 10002
www.newmuseum.org
+1 212-219-1222
110 William St,
New York,NY 10038
www.nycedc.com
+1 888-692-0100
75 Ninth Ave,
New York,NY 10011
www.youtube.com
*YouTube Space NY is located in Chelsea Market at 75 9th Ave (between 15th and 16th streets). Upon entering from 9th Ave, walk halfway through the market
until you reach Ninth Street Espresso. Turn left. You will find elevators down this corridor. Take the YouTube elevator to Floor 6.

12. 12
Tuesday 17th: Ideation and Inspiration
9:45am: Arrive at Aruliden (30 W 24th St, 9th Floor, New
York, 10010)
Overview of Design Thinking Principles for Entrepreneurs
How to Apply Design-Thinking Principles in
Customer research
TRANSIT: Walk 20 minutes (Head NW on W 24th Street
toward 6th AVE. Turn Left on 9th AVE) or take a cab
1:45pm: Arrive at Youtube Creator Space
(Chelsea Market: 75 Ninth Ave, 6th Floor, New York, 10011)
Trends and New Technologies in VR and Google’s R&D
How YouTube Supports Content Creators Through
YouTube Space NY
TRANSIT: Walk East towards 8th Ave and 14th street.
Catch the A or C Train at 14th street towards Brooklyn.
Get off at High Street and walk to the Made in NY Media
Center by IFP.
5:00pm: Arrive at the Made in NY Media Center by IFP
(30 John Street, Brooklyn, New York, 11201)
Overview of Harmony Institute’s Research Principles
Immersive and Interactive Storytelling
Data-driven Storytelling
Tools to Measure Media Impact
PROGRAM OVERVIEW
Monday 16th: Welcome and Program Overview
9:00am: Arrive at Made in NY Media Center by IFP
(30 John Street, Brooklyn, 11201)
9:00am: Welcome Breakfast
10:00am: Welcoming Address from Lance Weiler
Opening Remarks from Lance Weiler about the
Future of Digital Storytelling
10:20am: Program Orientation
Overview of the Program and Key Partners
11:00am: Business France Overview
Overview of How Business France Supports Incoming
Businesses
12:00: Legal/Accounting Principles in the U.S.
Planning Your Accounting and Legal Structures in the US
1:00pm: Lunch
2:00pm: Fireside Chat with Martin Rogard from
Dailymotion
Overview of the Media Landscape in New York
Dailymotion Overview and Q&A
4:00pm: Pitch Training and Presentations
Elevator Pitch Training
Timeline and Needs Ahead of Scaling to the US
Raising Funds for International Startups
6:00pm: Meet and Greet with Media Center Members
Networking with New York Media and Technology
Startups

13. 13
Wednesday 18th: Funding Creative Startups
Thursday 19th
: Monetization Strategies for Digital Media
9:45am: Arrive at Kickstarter
(58 Kent Street, Brooklyn, 11222)
Success and Opportunities in Crowdfunding Design +
Technology Innovation
2:00PM - 5:00PM Individual Business Meetings
6:00pm: Arrive at Microsoft
(11 Times Square--Entrance on 8th Ave between 41st and
42nd St.--New York 10036)
Industry Event: How Data is Changing Media Companies
(your ticket is inside your lab binder)
9:45am: Arrive at Hearst
(300 W 57th St, New York, 10019)
Trends, Opportunities R&D in Digital Media
and Publishing
Future Technologies within Media
TRANSIT: Walk East towards 8th Ave. Take a right on 6th
Ave and take the F Train toward Coney Island to York St
station. Walk down York and take a left on John Street.
1:30pm: Arrive at Made in NY Media Center by IFP
(30 John Street, Brooklyn, 11201)
Copyright & IP within the US
How to Position a Media Company for US Investment
Case Study: Flipboard
TRANSIT
4:00PM - 6:15PM Individual Business Meetings
TRANSIT
6:45pm: Arrive at Made in NY Media Center by IFP
(30 John Street, Brooklyn, 11201
7:00pm: Networking Evening and Pitch Night
Pitching to Industry Influencers
Networking
PROGRAM OVERVIEW

14. 14
Saturday 21st
: Sleep No More
Monday 23rd
: Digital Media in the Cultural Sector
8:00pm: Arrive at McKittrick Hotel
(530 W 27th St, New York, NY 10001)
Your ticket will be under Francois Guern’s name
9:45am: Arrive at the MET
(1000 5th Ave, New York, 10028)
Digital Media Innovation at the Metropolitan
Museum of Art
How U.S. Cultural Institutions are Leveraging Technology
for the Museum Experience
Explore the MET
TRANSIT: Walk to E 86th Street and Lexington Ave. Take
the 6 train towards Brooklyn Bridge – City Hall to Spring
Street. Walk East on Spring Street and turn right on
Bowery
1:45pm: Arrive at the New Museum
(235 Bowery, New York, 10002)
Future Trends in Art, Technology
The Museums Role in Innovation, Future Technologies
and Incubating Art + Technology
TRANSIT
4:00PM - 7:00PM Individual Business Meetings
PROGRAM OVERVIEW
Friday 20th
: Marketing & Defining Your Audience
10:00am: Arrive at Made in NY Media Center by IFP
(30 John Street, Brooklyn, 11201)
10:00am: Mentor Sessions- Marketing and Funding
Marketing and Investment Strategy
One-on-One Mentorship
LUNCH
2:00pm: Arrive back at Made in NY Media Center by IFP
(30 John Street, Brooklyn, 11201
2:00pm: StrategyHack: Adapting Your Product to
the U.S. Market
Developing and Adapting your Product to a U.S. Market
Developing a Marketing Strategy for U.S. Expansion
Understanding your U.S. Customer
Mentorship from U.S. Marketing Executives
7:00pm: Informal drinks at Olympia Wine Bar
(54 Jay Street, Brooklyn, 11201

15. 15
Wednesday 25th: Program Debrief
9:00am: Arrive at The French Embassy
(972 Fifth Ave, New York, 10075)
Breakfast
10:00AM - 11:00AM Program Debrief
11:00am: Content Strategy Overview with A+E Networks
Content strategy for international companies
PROGRAM OVERVIEW
Tuesday 24th: The NYC Startup Landscape
9:00AM - 12:00PM Individual Business Meetings
1:45pm: Arrive at the NYCEDC
(110 William St, New York, 10038)
New York City’s Role in Supporting
International Companies
Support Systems, Tax Incentives and Infrastructure When
Scaling to New York
3:00pm: Venture Investment Overview
Overview of Venture Investment Landscape in New York
with Archer Gray
Pitch Session with Archer Gray
TRANSIT
5:30pm: Arrive at Made in NY Media Center by IFP
(30 John Street, Brooklyn, 11201)
PR Strategy for International Companies with Spark PR

16. 16
LANCE WEILER
WRITER + DIRECTOR +EXPERIENCE DESIGNER
JOSHUA SESSLER
CDAS
Lance Weiler is a storyteller, entrepreneur and thought leader. An alum of the Sundance
Screenwriters Lab, Lance is recognized as a pioneer because of the way he mixes storytelling
and technology. WIRED magazine named him “One of twenty-five people helping to re-invent
entertainment.” He has successfully self-distributed his films The Last Broadcast and Head
Trauma to more than 20 countries while grossing over 5 million dollars in the process. The
Last Broadcast, which he co-wrote and co-directed, became the first film to be distributed
digitally to theaters in 1998.
Always interested in experimenting with new ways to tell stories and reach audiences, Lance
developed a cinema ARG (augmented reality game) around his second feature Head Trauma.
Over 2.5 million people experienced the game via theaters, mobile drive-ins, phones and
online. In recognition of these cinematic gaming innovations, BUSINESSWEEK named Lance
“One of the 18 Who Changed Hollywood.” Others on the list included Thomas Edison, George
Lucas and Steve Jobs.
Lance is the Director of Experiential Learning and Applied Creativity at Columbia University.
The appointment is part of a campus wide initiative entitled Learn Do Share an effort to
R&D the future of learning and work by harnessing storytelling, game mechanics, design
thinking and technology. In addition Lance is a founding member and director of the Digital
Storytelling Lab @Columbia. The lab explores new forms and functions of storytelling.
Joshua Sessler‘s practice is at the intersection of digital media, entertainment and
technology. He has over 14 years of experience advising entrepreneurs, investors, content
owners and companies in the full range of corporate, intellectual property and internet
technology legal matters. He represents a broad range of creative individuals and companies
who are using new media and technology to create new business paradigms. These include
innovators, social media companies, broadband television programmers and producers, app
and software developers, financial software companies, website designers and developers,
video game developers, mobile content providers, Internet retailers, crowd funding platform
companies, digital advertising agencies and design firms as well as investors, performers,
filmmakers, authors, journalists, bloggers, designers, print publishers, retail businesses and
restaurants.
Mr. Sessler also has an in-depth corporate background and regularly handles matters such
as business formation and structuring, angel/venture capital financing, intellectual property
protection, licensing and distribution, social media and user-generated content issues,
including online contests and promotions, technology platform agreements, hosting and
cloud computing agreements, website terms of use, privacy policies and data protection
issues, M&A, joint ventures, executive and employee compensation and stock option
programs and a wide range of commercial transactions.
SPEAKER BIOS
Monday 16th: Welcome
and Program Overview

17. 17
EMMANUEL JAEGLE
JADE ASSOCIATES
MARTIN ROGARD
DAILYMOTION
Emmanuel Jaegle is one of the founders of the Jade Associates Accounting and tax
consulting companies recently acquired by the Fiducial Group during the first quarter of
2015. He is a NYS Certified Public Accountant as well as an Expert-Comptable Diplomé
in France, registered in Paris and has been practicing for over 20 years in both countries.
Former member of the board of directors of the New York French American Chamber of
Commerce and former Treasurer of the Committee of the French Speaking Societies in NY,
he is also since 2008 a French Trade Advisors in the US in charge of helping French investors
to get properly set up. In charge of the Jade Associates New York City office since 2003, he is
currently managing a team of 20 people and is advising on a daily basis individual clients as
well as corporate clients on how to optimize their tax situation overall.
Prior to joining Dailymotion in the summer of 2007, Martin was head of the multimedia unit
at the French Ministry of Culture and Communication. He also was in the staff of Renaud
Donnedieu de Vabres, France’s Minister of Culture and Communication where he was an
advisor for the Minister on video games (creation of a state aid), intellectual property and
digital rights (transposition of EU Copyright Directive). From 2000 to 2003, Martin Rogard was
VP of Creation at Vibes, a video game development company.
Martin is based in New York since three years after five years as Managing Director of
Dailymotion in Paris.
SPEAKER BIOS
Monday 16th: Welcome
and Program Overview

18. 18
RINAT ARUH
ARULDIEN
JESSICA BRILLHART
GOOGLE CARDBOARD
With her nontraditional approach to design and marketing, Rinat has led and collaborated
on diverse projects for retail environments, mobile communications, automotive launches,
consumer packaging as well as internet start ups. Before Gap Inc. brought her to work on a
new brand initiative as Vice President of Marketing, she held the position of Global Strategy
Manager for MINI Lifestyle at BMW Group in Munich, where she was responsible for product
development, brand extensions as well as new business strategies. Rinat also worked on the
MINI brand during its US launch at BMW of North America spearheading a number of initiatives
that brought MINI to the forefront of the design world. Her fashion experience extends to
women’s ready to wear label, MaxMara, where she held various positions in the US market.
Jessica is filmmaker at Google. In 2009, she joined Google’s Creative Lab where she
spearheaded numerous award winning shorts and documentaries before joining the
Cardboard team in 2015 as the principal filmmaker on Jump – a platform for virtual reality
content creation.
Since directing Jump’s first VR film, World Tour, Jessica continues to travel and film the Earth
and the people who inhabit it – exploring new ways of storytelling and uncovering various
cinematic approaches – all in an effort to better inform and celebrate the nuances of this
fantastic new format.
SPEAKER BIOS
Tuesday 17th: Ideation
and Inspiration

19. 19
CLINTBEHARRY
HARMONY INSTITUTE
Clint Beharry is a creative technologist with a background in art, design, data visualization, and
coding. He is the Director of Design & Technology at the Harmony Institute, where he works
with social and data scientists to explore the interplay between narrative media and social
impact.This ranges from bottom-up approaches with biometrics and brain scans, to top-down
analysis of societal change through social media and policy shifts. Currently he is designing
the StoryPilot web app to gather documentaries around social issues and reveal connections
between a film’s content to micro and macro audience reactions.
Beyond his position at HI, Beharry collaborates with artists, storytellers, and technologists on
a broad range of creative and technical projects. Most recently he designed the artwork and
interfaces for Empire – an interactive documentary about the unintended consequences of
colonialism that premiered at the New York Film Festival. He holds an MFA in Interaction Design
from the School of Visual Arts and a BS in Computer Engineering from the University of Miami.
MATTHEWYEAGER
YOUTUBE
Matthew Yeager is Community Engagement Strategist at YouTube Space NY. He is a writer/
director/producer currently based in Brooklyn. After attending NYU, he freelanced in all
areas of production. He has directed music videos and short films. His first feature film,
Valedictorian, premiered at the 2015 Rotterdam International Film Festival. He previously
served as Production Coordinator with the YouTube Next Lab before YouTube Space NY
opened in 2014.
SPEAKER BIOS
Tuesday 17th: Ideation
and Inspiration

20. 20
JOHN DIMATOS
KICKSTARTER
John is the Design and Technology Partnerships Lead at Kickstarter. His work is focused on
prototyping devices and experiences that promote long term thinking about the relationships
between people, the communities they live in and the institutions they build. In that spirit,
he’s been working on a series of disaster response live action games that give participants a
deeper understanding of emergency response, creating more effective advocates for UNICEF
and its campaigns.
He’s the co-founder and currently senior advisor to Water Canary, a social venture developing
a fast, networked, water‐testing device that radically reduces the amount of time, expense,
and skill required to test water for pathogens. The Water Canary was a winner in the 2010
NYU Stern 11th Annual Business Plan Competition and is currently preparing for a 2012 pilot.
He’s also an advisor on rapidFTR, a mobile phone application and data storage system that
helps aid workers collect, sort and share photographs and information about children in
emergency situations so they can be registered for care services and reunited with their
families. He’s also adjunct faculty at the Interactive Telecommunications Program of NYU,
a “laboratory for the recently possible”, home to one of the most amazing communities of
makers and thinkers in NYC. He teaches the ‘Designing for UNICEF’ course in collaboration
with the amazing UNICEF innovations team. Prior to teaching he completed a one year
residency as a researcher at ITP.
SPEAKER BIOS
Wednesday 18th: Funding
Creative Startups

21. 21
BARIN NAHVI ROVZAR
HEARST
ALLEN BARGFREDE
Barin is the Executive Director, R&D Strategy at Hearst Corporation. Hearst is one of the
nation’s largest diversified media and information companies. Its major interests include
ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; majority
ownership of global ratings agency Fitch Group; Hearst Health, a group of medical
information and services businesses; 30 television stations such as WCVB-TV in Boston
and KCRA-TV in Sacramento, Calif., which reach a combined 18 percent of U.S. viewers;
newspapers such as the Houston Chronicle, San Francisco Chronicle and Albany Times Union,
more than 300 magazines around the world including Cosmopolitan, ELLE,Harper’s Bazaar
and Car & Driver; digital services businesses such as iCrossing and KUBRA; and investments
in emerging digital and video companies such as United Artists Media Group, BuzzFeed, VICE
and AwesomenessTV.
Founder and Executive Director of Rethink Music and professor of music business at
Berklee College of Music. He is also an American attorney and strategic advisor to music
and technology companies, and a former artist manager. In 2013, Allen opened a French
consultancy which advises European startups on their entry to the North American market.
Co-author of the book Music Law in the Digital Age, Allen is well regarded in the music
industry as a futurist, lecturing frequently at universities and industry events around the
world, including South by Southwest (SXSW), BIGSOUND Australia, MaMa, ESG Paris, Harvard,
UC Hastings Law School, MIDEM, Sònar, and GrammyPRO. He has been quoted extensively
in international publications, including the New York Times, International Business Times,
The Economist, The Guardian, Forbes, Billboard, Fusion, and NPR. He recently launched Blue
Tile Media Partners, a fund focused on creative music investments, and he splits his time
between Paris and Boston.
SPEAKER BIOS
Thursday 19th: Monetization
Strategies for DigitalMedia

22. 22
CECILY MAK
FLIPBOARD
Cecily heads Corporate Operations at Flipboard, Inc. where she oversees legal and certain
broader team functions, with support for business development, finance and partner relations.
Cecily is responsible for all of the company’s legal matters, including those related to corporate
governance, fundraising, securities law, commercial agreements and transactions, litigation,
intellectual property development and licensing strategies, and supporting Flipboard’s joint
venture and M&A transactions.
Before joining Flipboard, Cecily served as Senior Vice President and General Counsel to
Rhapsody International Inc, a joint venture between Viacom International and RealNetworks,
Inc. with investment from Best Buy Stores, Inc. and Universal Music Group. While at Rhapsody
Cecily played a key role in content relations and management, launched the company’s first
patent mining program, lead the acquisition of the company’s largest domestic competitor,
and played a leadership role in the company’s international expansion, all while growing and
developing a highly specialized legal team. Before Rhapsody, Cecily was with the global in
house legal team at RealNetworks, Inc. and as an associate at Shartsis Friese, LLP. Cecily
was recently honored by Digital Media Wire as one of their “25 Executives to Watch in Digital
Entertainment” and was nominated as one of Billboard Magazine’s Women in Music in
December 2011. In addition to publishing a book on digital content licensing, she is a regular
contributor to a range of magazines, legal periodicals and book releases.
Cecily serves as an advisory board member of several organizations including Digital
Entertainment World and Open Aura. She is a graduate, adjunct professor and mentor at the
University of California Hastings College of the Law.
SPEAKER BIOS
Thursday 19th: Monetization
Strategies for Digital Media

23. 23
JOSHUA NESS
STRATEGYHACK
Josh is a growth strategist in the New York City startup community and the co-founder of
StrategyHack.Together with Peter Crysdale, Joshua helps marketing agencies demonstrate
their innovation by allowing their teams to work directly with the startup community. Originally
from Denton,TX, Joshua moved to New York City in 2012 to experience urban life and pursue a
career in marketing. He spent two years directing marketing for a corporate event management
agency while also exploring the local startup ecosystem. Joshua was a volunteer marketing
strategist at the first StrategyHack workshop in March, 2013, as well as in the second iteration
in July that same year. Soon after, Joshua joined the StrategyHack executive team and helped
guide the company in new directions. Since StrategyHack’s inception, they have hosted
seven full-day workshops for over 150 professional marketers and 50 startups. Agencies have
sent strategists from as far away as Atlanta, and startups have traveled from places like San
Francisco and Tel Aviv to participate. In early 2014, Joshua left his full-time job to focus on
building StrategyHack from its community roots to become a trusted source for cultivating
agency innovation through collaboration with growing startups. In addition to his work with
StrategyHack, Joshua volunteers his consulting services for Per Scholas, a New York-based
non-profit offering free technology education, job training, placement, and career development
opportunities to people in under-served communities. In his spare time, Joshua runs a Meetup
group called Texpats for displaced Texans living in New York City.You can connect with Joshua
and learn more about his irrational fear of umbrellas at www.joshuaness.com.
SPEAKER BIOS
Friday 20th: Marketing &
Defining Your Audience

24. 24
SREE SREENIVASAN
THE METROPOLITAN MUSEUM OF ART
MARCO CASTRO
THE METROPOLITAN MUSEUM OF ART
JULIA KAGANSKIY
THE NEW MUSEUM / NEW INC
Sree Sreenivasan is a technology evangelist and skeptic (feel free to ask him how it’s possible
to be both) based at Columbia University, where he was named the first Chief Digital Officer
in July 2012. He is working on various online education, digital and social media initiatives
across campus. He also works to help journalists and other use technology in smarter ways
(through workshops and SreeTips, a social media blog on CNET). He is a currently a professor of
digital journalism at Columbia University’s Graduate School of Journalism and was part of the
founding team of Digital News Associates - DNAinfo.com
Marco Castro graduated from NYU’s interactive telecommunications program and has worked
as a curator for digital art shows and festivals in New York and Mexico. Before coming to the
Met, he worked as the first Visitor Experience Manager for the Queens Museum, where he also
led workshops on developing interactive experiences for diverse communities. As an artist,
his work nurtures urban communities in practical and playful ways, like his Bus Roots project,
which outfitted empty city bus roofs with lush gardens. Marco contributed to the Rio +20 series
and spoke at the TEDx conference in Cape May, NJ, and is a member of the Climate and Urban
Systems Partnership and a Philips Innovation Fellow.
Julia Kaganskiy, Director of NEW INC, is a recognized cultural producer across the art and
technology fields. She previously served as Global Editor of the Creators Project, a partnership
between VICE Media Group and Intel, and founded #ArtsTech Meetup, a group that brings
together professionals from New York City’s museums, galleries, art-related start-ups, and
digital artists. She has been cited by Fast Company (2011) and Business Insider (2013) as one
of the most influential women in technology and profiled in the 2012 AOL/PBS series MAKERS
honoring women leaders.
SPEAKER BIOS
Monday 23rd: Digital Media
in the Cultural Sector

25. 25
GIANLUCA GALLETO
NYCEDC
JUSTIN KREAMER
NYCEDC
Gianluca is the Director of International Affairs at NYCEDC. His team supports the agency’s
economic strategy and industries initiatives by engaging the international community in
order to attract foreign direct investments, help NYC businesses access foreign markets and
establish international partnerships to exchange best practices. Among the initiatives managed
by Gianluca, the World to NYC program connects the most innovative business entrants from
around the world with investors, incubators, partners and city agencies in NYC, the City to City
Business Exchange establishes partnerships with a selected number of foreign cities to provide
a soft landing program for innovating companies from the partner city into NYC and for NYC’s
companies into the partner city.
An entrepreneur and a consultant, prior to joining NYCEDC Gianluca was providing strategic
advice to SMEs accessing the US markets and foreign local and national governments on
branding , attracting investments and develop best practices. He has 16 years of experience in
investment management, 10 in advising SMEs and prior experience with the EU. Gianluca holds
an MA in International Economics from Yale University and a BA/MA in Economics, Business
and Law from Bocconi University in Milan.
Justin is the Deputy Director and Assistant Vice President of the International Affairs team at
NYCEDC, responsible for programs aimed at attracting innovative businesses from around the
globe to New York City. Prior to joining NYCEDC, Justin was the country manager and a senior
consultant with Gallup based Baghdad, Iraq and New York City. He holds a Master of Urban
Planning from New York University, as well as a B.B.A in International Business and Marketing
from the George Washington University.
SPEAKER BIOS
Tuesday 24th: The NYC
Startup Landscape
VINAY SINGH
ARCHER GRAY
Vinay Singh is the chief financial officer of Archer Gray, LLC, a media production, financing
and venture investment company. Prior to joining Archer Gray, Vinay headed the consulting
division of Cinetic Media. While there, he managed an international portfolio of clients ranging
from tech companies to film financiers, and was actively involved in project finance and sales.
Before Cinetic,Vinay was an executive at This is that Corporation.Vinay started his career at
McKinsey & Company, in New York and Australia.Vinay has produced five feature films that
have premiered at Sundance, SXSW and Tribeca.Vinay graduated with a BS in Economics and
Systems Engineering from The University Of Pennsylvania.

26. 26
NICOLE BESTARD
SPARK PR
Nicole Bestard brings over 16 years of storytelling, strategic thinking and leadership experience
to her work leading Spark’s New York enterprise practice. Her candid client counsel, measured
approach to crisis communications, and in-house, collaborative style has led to lasting media,
client and team relationships built on trust and accountability.
Nicole’s tactical experience includes developing creative, content and digital marketing
programs for early-stage companies; helping established enterprise brands heighten
recognition and build a refreshed perception in the market; and leading aggressive, results-
focused media campaigns focused on supporting rapid exit strategies for emerging technology
companies. Her creative, proactive approach to PR campaigns has resulted in top-tier coverage
in national media outlets including the New York Times, Wall Street Journal, CNBC, CNN, Fox
Business,TIME Magazine and Harvard Business Review. Ensuring outreach directly corresponds
to business objectives—and pivoting when necessary to stay aligned to changing needs—is
essential to her methodology. She gets just as excited about results secured in community
news and niche online community outlets to support localized campaigns and business efforts
as she does for the blockbuster media hits.
As a former journalist and veteran of the Silicon Valley dot-com boom, Nicole has a knack for
honing in on the right messages that will resonate with decision-making audiences for even
the most complicated of technology offerings. She most recently worked as Vice President
at SHIFT Communications, where she led award-winning PR, social media and influencer
programs for enterprise and consumer accounts in the ad tech, data analytics, digital media,
personal finance, wearable technology and energy/utility industry. Prior to that, she worked
as Director of Marketing Communications for small and mid-sized enterprise technology
companies at Gabriel Marketing Group. She was also a founding member and Vice President
for Jarvis Communications, a wine PR and marketing agency based in Los Angeles, where she
led national media campaigns for boutique wine brands and international spirits companies, as
well as for luxury travel and restaurant accounts.
SPEAKER BIOS
Tuesday 24th: The NYC
Startup Landscape

27. 27
SPEAKER BIOS
Wednesday 25th:
Program Debrief
GRACE MANGUM
A+E NETWORKS
Grace E. Mangum is a Webby and MIN award-winning digital strategist with 17 years’ experience
in content strategy, web analytics and developing, executing and monetizing integrated
marketing programs and new products.
She has deep experience in media and entertainment and has worked to develop and execute
digital strategies for such brands as A+E Networks, BBC, AMC Networks, Lifetime Television,
British Airways, Cadillac, CNN,HUGE and Time, Inc. to name a few.
In addition to her consulting work Grace is also an Adjunct Instructor in the MS Integrated
Marketing graduate program at NYU. She also trains corporations (Conde Nast, Edible,AsiaTV,
Publishers Clearing House, BBC) and individual professionals in digital marketing, analytics,
SEO, SEM and Social Media through Mediabistro

28. 28
Cuper Café: Inside the Made in NY Media Center by IFP
Archway Café: 57 Pearl St, Brooklyn, NY 11201
Al Mar: 111 Front St, Brooklyn, NY 11201
Atrium: 15 Main St, Brooklyn, NY 11201
Foragers: 56 Adams St, Brooklyn, NY 11201
Super Fine: 126 Front St, Brooklyn, NY 11201
Near the Made in NY Media Center by IFP
LUNCH OPTIONS

29. 29
PARTNERS
FRENCH EMBASSY
IN THE UNITED STATES
HIGHER EDUCATION,
ARTS, FRENCH LANGUAGE
Presented by
Partners
Supported by
Hosted by
#digitaLAB
@franceinnyc

30. 30
TheCulturalServicesofthe
FrenchEmbassyNewYork
French-AmericanDigital
LabStartups
BusinessFrance
MadeInNYMediaCenterByIFP
François Guern
Cell : +1 929 336 8470
Email : françois.guern@diplomatie.gouv.fr
Email : francois@francoisguern.com
Pervenche Beurier
Cell : +1 646 409 2344
Email : pervenche.beurier@diplomatie.gouv.fr
Email : frenchaudiovisual@gmail.com
Mathieu Fournet
Phone : +1 212 439 1440
Email : mathieu.fournet@diplomatie.gouv.fr
Thomas Michelon
Phone : +1 212 439 1422
Email : thomas.michelon@diplomatie.gouv.fr
Actialuna
Denis Lefebvre: +33 6 84 43 17 03
Samuel Petit: +33 6 88 78 80 44
Artips
Coline Debayle: + 33 6 82 89 11 97
Jean Perret: +33 6 37 41 52 55
Booxup
Robin Sappe: +33 6 79 65 39 48
Interactive 4D and Transmedia Ready
Karine Halpern: +33 6 52 29 75 10 /
+1 347 903 4999
Alexis Lacapelle: +33 6 14 03 46 92
Keakr
Hicham Kocham: +33 6 98 07 71 27
Monument Tracker
Jean Jacques Lottermoser: +33 6 74 38 49 03
Claire Boucau: +33 6 07 08 56 51
Jean Astolfi: +33 6 13 78 73 40
Sisso
Benjamin Hélion: +33 6 60 13 69 96
Benjamin Lanot: +33 6 64 99 99 82
Sonic Solveig
Géraldine Aliberti: +33 6 84 24 95 72
Julie Guilleminot: +33 6 78 78 60 28
Theater in Paris
Carl de Poncins: +33 6 66 77 14 57
Update Marilyn
Stéphanie Sphyras: +33 6 10 27 02 71
Benoit Nguyen Tat: +33 6 11 26 72 89
Anseau Delassalle: +33 6 63 39 35 05
Florence Tison
Cell: +1 929 328 6883
Email: florence.tison@businessfrance.fr
Sabrina Dridje
Cell: +1 347 759 4999
Email: sdridje@nymediacenter.com
Annie Laurie Malarkey
Cell: +1 206 351 0620
Email: amalarkey@nymediacenter.com
#digitaLAB
@franceinnyc
CONTACTLIST