PARTICIPATORY ARCHIVES: INTERACTING WITH AUDIENCES, Marion Dupeyrat, Ina

“PARTICIPATORY ARCHIVES:
INTERACTING WITH AUDIENCES”
Marion Dupeyrat
Ina
Get in contact: mdupeyrat@ina.fr
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Marion Dupeyrat: “Participatory Archives”

AN INTERNATIONAL BENCHMARK FOR
PARTICIPATORY PRACTICES
 A study conducted by Ina EXPERT consulting department
 More than 200 organisations monitored in 30 countries :
 120 heritage organisations / GLAM (Galleries, Libraries,
Archives, Museums)
 20 heritage web platforms
 70 media websites
 20 Interviews conducted with project managers, experts and
academics
 12 case studies

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AUDIENCES BEFORE

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AUDIENCES NOW

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WHAT DOES IT MEAN FOR HERITAGE
ORGANISATIONS ?
•
•

Availability of content remains the number-one priority
But interactivity can be a real asset
3-branch online strategy

Availability
of content
• Maximizing the
dissemination of digital
content on all platforms
• Disseminating content
on high-traffic sites

Enhancement
of content
• Supplying original
additional content

Interactivity
• Developing publishing
tools which allow
audiences to engage
with archival materials
• Involving audiences in
“constituting” memory
• Engaging the expertise
of specialist audiences
and experts

©Ina EXPERT

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NEW PROBLEMATICS

 A new online environment
 New users, new practices
HOW DO YOU REACT?

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WHAT DOES “PARTICIPATION”
INVOLVE?
ENGAGEMENT
•
•
•
•

Voting
Sharing
Playing
Reusing

CONTENT ENHANCEMENT
Shared and
owned
memory

• Suggesting and proposing
(new content to find, digitise and
optimise)
• Contributing (sending content,
enhancing collections)

Augmented
memory

Enhanced
memory

DATA ENHANCEMENT
• Identifying (a place, a person, etc. to complete document sheets)
• Tagging (adding keywords to an image to describe or categorise it) /
Transcribing
• Contributing expert/personal knowledge (improving descriptions)
• Placing in context, adding information

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ALLOWING USERS TO ENGAGE WITH
CONTENT
Implementing tools to give the users the opportunity to relate and
“own” the content
Contributing
Contributing expert/
personal knowledge

+

Tagging/transcribing
Identifying
Suggesting

Reusing
Playing
Voting and
sharing

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ENGAGING WITH CONTENT - VOTING
VOTING for content to be promoted - Focus on ABC Archives
To engage our audience,
we chose a vocabulary
that nourished the feeling
of ownership. Our goal
was for
the contributor or the voter
to appreciate and own
the archives.
Catherine Freyne,
Producer in residence,
« 80 Days that changed
our lives » project curatorin-chief at ABC Archives
 80 days that changed our lives - ABC (Australia)

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ENGAGING WITH CONTENT - SHARING
SHARING content for reuse - Focus on open archives and social media

« Open Images », Beeld and Geluid (Netherlands)
 Arte Creative Recycling 360° Geo – Arte (France/Germany)
 « Al Jazeera Creative Commons Repository », (Qatar)

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ENGAGING WITH CONTENT - PLAYING
Focus on games and scavenger hunts

Link

« Discovering the Civil War Scavenger Hunt» / NARA (US)
« Télé Top Chrono » / Ina (France)

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ASKING FOR HELP
Folksonomy and social tagging

personal knowledge

Contributing

Tagging /
transcribing
Identifying
Suggesting
Reusing
Playing
Voting and sharing

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+

ASKING FOR HELP / DATA
ENHANCEMENT
Folksonomy and social tagging

 “Your Paintings”, Public Catalogue Foundation (PCF)/BBC (UK)
 « Waisda », Beeld en geluid (Netherlands)
 Tagging interface, Magnum Photos (UK)

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ASKING FOR USERS’ KNOWLEDGE
•
•

A new relationship between “pros” and “amateurs”
New ways for users to show their expertise
personal knowledge

Contributing

Tagging / transcribing

Identifying
Suggesting
Reusing
Playing
Voting and sharing

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+

ASKING FOR USERS’ KNOWLEDGE
•
•

A real dialogue, in which the organisation plays a role
A new trust given to non-professionals

 Archives départementales de la manche facebook page (France)
 PhotosNormandie on Flickr (France)
 « Les Sherlocks », Mémoire website / Ciclic (France)
RTE Archives on Twitter (Ireland)
 Wiki Beeld en Geluid (Netherlands)

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ASKING FOR USERS’ ARCHIVE CONTENT
•
•

Appealing to users’ expertise on your collections
Collecting personal items
personal knowledge

Contributing

+

Tagging / transcribing
Identifying

Suggesting
Reusing
Playing
Voting and sharing

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Appealing to users’ expertise on your collections or on content they
think you should look for or promote

 « Dites-le » - Ina (France
 Asian Film Archive (Asia)
 Project Bonanza – DR (Denmark)

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•
•

From offline to online practices
Growing importance of UGC

 Vintage Mobile Cinema, Pôle Image HauteNormandie (France)
 Inédits / RTBF (Belgium)
 Ciclic (France)

J’ai la mémoire qui tourne / Historia (Canada)
 iReport / CNN (US)
 History Pin (International)
« Wir waren so frei »/ Deutsche Kinemathek - Museum für Film und Fernsehen (Germany)

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• Focus on two projects: “Singapore Memory Project” and “Europeana
1914-1918” / “Europeana 1989”

These roadshows are mostly organised in
collaboration with our partners leveraging on
their events and programmes such as a carnival,
Open House and anniversary celebrations.
Roadshows are specifically organized to cater
for the strata of the population that are not techsavvy and do not go online. A lot of the elderly
prefers such face-to-face contacts in terms of
sharing their memories.
Mr Gene Tan, Directeur, Singapore Memory Project,
National Library Board of Singapore (NLB)
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link
Roadshows are essential because many of our
contributors are in their eighties, so they are less
familiar with new technology and need help filling
out the questionnaire. What’s more, we can
immediately get the object checked by an expert
and talk directly to its owner.
Ad Polle, “Europeana 1914-1918” project coordinator

WHO CONTRIBUTES?
Voting and sharing
4
Contributing archival
materials

3,5

Playing

3
2,5
2

Transcribing

1,5

Reusing

1

General public

0,5

Enthousiasts

0

Experts
Researchers

Placing in context

Suggesting, proposing

Contributing expert or
personal knowledge

identifying
Tagging

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WHAT ARE THE BENEFITS FOR YOUR
ORGANISATION?

A rise in audience figures?

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WHAT ARE THE BENEFITS FOR
YOUR ORGANISATION?
PART OF YOUR
MEDIATION MISSION

ENHANCING THE
VALUE OF YOUR
ARCHIVES

ENHANCING
APPRECIATION OF
YOUR ORGANISATION

 Enhancing content
visibility

 Social value

 Brand value /
Strengthening ties with
your audiences by
promoting dialogue

 Functional value
 Promoting the
ownership of archives
 For some
organisations, offering
different narrative
threads

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 Emotional value
 Promoting amateur
expertise
 Demonstrating social
utility


IMPLEMENTING A PARTICIPATORY
PROJECT: THE RIGHT QUESTIONS
Defining the project
What is the aim of the project?
What is the desired level of participation?
What use will be made of these contributions?
Who is the target public?
What is the scope of the project?
Is it a “one shot” or a long-term project?
Reflecting on the project in advance
How does this project reflect the organisation’s overall strategy?
Have the legal and technical limitations been thought through in advance?
Are the skills required to implement and follow-up the project available in-house
How will this project be funded?
Which partners will the project be able to rely on?
How do you convince people inside the organisation that the project is relevant?
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PARTICIPATORY PRACTICES: IT’S UP
TO YOU!

link

 Ina « Mémoires partagées » (France)

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PARTICIPATORY ARCHIVES: INTERACTING WITH AUDIENCES, Marion Dupeyrat, Ina

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