FIAT/IFTA World Conference 2017 Mexico City

1. DIGITIZE
SHOWCASETO
Patrick Monette | Media Library and Archives Senior Director | Radio-Canada
October 2017

2. Agenda
• About Radio-Canada & Collections
• Social Medias & Editorial
• Facebook Evolution
• Digital Initiatives
• Events
• Radio-Canada.ca Web Site
• Lessons
2

3. 3
About Radio-Canada
• 80 years of Canadian History
– 18 regional stations
– 25 small production hubs
• Approx 50% video content &
90% audio content are free for
use

4. 4
Collections
59 % - Radio
40 % - Télé
1 % - Web
TV
59% - Radio
40% - TV
1% - Web
2,000
165,000
250,000
Number of Programs in 2013 (417,000 Units)

5. 5
1300 70 % - Reportages et
visuels montés
10 % - Tournage /
captation Nouvelles
9 % - Alimentations
internationales
7 % - Tournage Affaires
publiques
5 % - Tournage /
captation Sports
1,950
1,300
2,500
3,000
20,000
70% - Edited visuals
10% - News footage
9% - International feeds
7% - Current affairs footage
5% - Sports footage
Production Footage Archived in 2013 (30,000 Units)
Collections

6. 6
25%
25%20%
15%
10%
5%
25 % - Nouvelles
25 % - Affaires
publiques
20 % - Culture et
variétés
15 % - Jeunesse et
famille
10 % - Dramatiques
5 % - Sports
25% - News
25% - Current Affairs
20% - Arts and Variety
15% - Youth and Family
10% - Drama
5% - Sports
By Department
Collections

7. 7
By Decade
Collections
28%
26%
23%
14%
8%
1%
28 % - 2000-2013
26 % - 1990-1999
23 % - 1980-1989
14 % - 1970-1979
8 % - 1960-1969
1 % - 1950-1959
28% - 2000-13
26% - 1990-99
23% - 1980-89
14% - 1970-79
8% - 1960-69
1% - 1950-59

8. 8
Social Medias

9. Types of Content
• On this Day
• Organizational Subjects & Events
• News Subjects Matters and Feedback
• General Topics
• Promotion of content related with Programs
Media
• Original Publishing (photo, video, audio)
• Published Content using URL
• Shared Content from partners in the domain
9
Editorial

10. • Schedule, Meetings, Statistics
• Monthly and Yearly Planning for selection of subjects
and events
10
Scheduling and follow up

11. 11
Graphic Design and Logo
Page Archives | Facebook | Twitter | Instagram

12. 13 400
views
12
Pilot Projects on Facebook
625 shares
5 video
segments
1250 likes
Engagement
score: 10%
Followers in 6
weeks: 15%
on average for each video segment

13. 13
Graphic Design and Logo
7
36
40
28
Total
180

14. • Proposal of visual content related to upcoming subjects
or events:
- RDI Matin Week-end : 50 since June 2017 / 2 per we
- Téléjournal 22 heures : pilot project since Sept / 2 per w
- Archives Article in the News Newsletter / daily
14
Integration with News Network

15. 15
Facebook Evolution
50 000
40 000
30 000
20 000
10 000
5 000
0
6 331
10 000
20 000
April
2014
Nov
2015
May
2016
May
2017
30 000
40 000
Followers
2014 2015 2016 2017 2018
Nov
2016
Oct
2017
50 000

16. • Producer & Archival Editorial
Team
• Launch :
- Interview on News Network
- Corporate Web Site
- Radio-Canada’s Social
Medias
- 4 interviews on regional
radio stations
- Bookmarks & Coffee
in main Hall
- Video on internal Network 16
80 Year Anniversary Video

17. 17
Events: Exhibitions
Exhibition | Pays d’en haut
Exhibition | Femmes d’aujourd’hui

18. 18
Events: Exhibitions
Exhibition | Tremplin musical
Exhibition | Olympique 40è interne - externe

19. 19
Events: Exhibitions
Exhibition | 50e Expo 67

20. 20
Events: Interview on TV Show
Interview | Entrée Principale
Interview | Entrée Principale

21. 21
Events: Midi de la Maison
Event| Femmes d’aujourd’hui

22. Promotion on Intranet
22

23. 23
Interviews on radio stations: examples
Interview with an archivist
• World Day of Audiovisual
Heritage
• Television 50th
anniversary
• Anniversaries and Events
in region to promote
French Content
• Corporate Video Launch

24. • 200 articles / 5 months (since May 2017)
• 20 % about regional content
• 2 Digital Archive Writers
• Permanent Archives Section by zone:
News, Society, Grand Montréal, Canada 150, Aboriginal, etc
• Selected Archives Articles by zone:
Arts, Cinema, Techno, etc
Plan:
• 33 % about regional content with 3 writers
24
Articles on Radio-Canada.ca

25. Example of article

26. Teaser on Radio-Canada.ca

27. 27
Archives Page

28. 28
Archives Section in News Zone

29. 29
Archives Section in Society Zone

30. Archives Section in Canada 150 Zone
30

31. Archives Section in Aboriginal Zone
31

32. 32
Archives Article in Techno Zone

33. Archives Article in Arts Zone

34. Key indicators - Ratios
34
• The most popular per topic
• Number of articles per topic vs number of views
• Number of articles per region vs number of views
• Number of views on the web vs mobile / topic
• Number of views per day
• Trends in evolution for number of views

35. 35

36. 36
Volume to digitize over time
Format Units Hours %
Betacam 376 000 254 000 95%
Hdcam 19 000 13 000 5%
Total 395 000 267 000
CD 126 000 390 000 55%
Reel 83 000 82 000 37%
R-DAT 16 000 33 000 8%
Total 225 000 505 000
16 mm film 45 000 23 000 100%
Total 45 000 23 000
AUDIO
VIDEO
FILM

37. • Employee commitment
towards digitization
• Employee involvement
in cataloguing
37
Digitization Project

38. • Open, change our mind,
brainstorming
• Pilot Project at low cost
• Share Success with the team
and Upper Management, do
presentations
• Define a vision and business
plan
• Follow ups and indicators
• Manage feedback from
audience
38
Lessons

39. Up to 8 employees:
• 2 producers
• 3 digital archive writers
• 3 research
medialibrarians
• Ponctual Graphics
Design and Editing
Services
39
Team

40. 40
Future Initiatives… in the new location

41. Questions ?
patrick.monette@radio-canada.ca
41