KWH Mirka

Tlalnepantla Area, Mexico, D.F. Mexico

SUMMARY Industrial Chemical Engineer, MBA, MIB (Paris-France) Postgraduate in Competitiveness, Top Management (IPADE-HBS). More than 20 years in managerial business positions over domestic markets, exports, strategic marketing, finance (P&L), operations, RRHH, new products, businesses and markets developments. Consumer Goods with Key Accounts as The Home Depot, Wal-Mart, Sam´s, Costco and retailers (B2C & B2B), Branding, trademarketing, merchandising and category issues with private and commercial labels. Cross-dock and DC negotiations. Industrial fields (B2B & GTM) strategies (chemical, paints, automotive OEM and aftermarket, batteries, car accessories, construction and coatings). Re...