Content Strategy is a lot like managing a Rock Band. You have the rock stars, the promoters, the fans, and the content (songs, image, branding). This presentation will walk you through the perils of bad content, expose you to great content, and answer the question "Are Content Strategists the Next Corporate Rock Stars?"

24. What is
Broken Great Corporate
Content
Text Encore Q&A
Content Content Rockstars
Strategy?

35. What is
Broken Great Corporate
Content Encore Q&A
Content Content Rockstars
Strategy?

40. Sun Microsystems Site

44. ?

45. ?

46. ?
• AMAZON DIAPERS USE CASE

47. ?
• AMAZON DIAPERS USE CASE
?

50. What is
Broken Great Corporate
Content Encore Q&A
Content Content Rockstars
Strategy?

61. !

71. What is
Broken Great Corporate
Content Encore Q&A
Content Content Rockstar
Rockstars
Strategy?

85. 85

86. What is
Broken Great Corporate
Content Encore Q&A
Content Content Rockstars
Strategy?

96. Slide Sources Notes
1 http://johnnyslowhand.deviantart.com/art/Rolling-Stones-Wallpaper-109005342
3 http://www.fonditos.com/wallpapers/1024x768/05101.jpg
11 http://4.bp.blogspot.com/_ptKmJ1XAt4c/S16iyt999tI/AAAAAAAAAWo/aeO0cU1tR7I/s1
600-h/andrew-oldham.jpg
15 http://www.britannica.com/EBchecked/topic-art/507167/100189/Mick-Jagger-Ron-
Wood-and-Keith-Richards-of-the-Rolling
19 http://i.dailymail.co.uk/i/pix/2008/12/12/article-0-02C932B4000005DC-
89_468x379.jpg
20 http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/
35 http://www.flickr.com/photos/cynergy/2607120416/
48 http://www.flickr.com/photos/sparadrap/800184934/sizes/l/
51 http://www.flickr.com/photos/mu_ground/2441781874/sizes/z/in/photostream/
61 http://www.MindTouch.com powered site (November 2010)