Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
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There are 726 million 3G mobile phone subscribers. Yet most companies are not designing intelligent content for them. It's a huge opportunity. As part of a Keynote I gave at ICC 2011, I highlight three companies that are doing it well (SCVNGR, Flirt.com, and Shazam.com). Come follow along as I highlight the reasons why you need to be developing intelligent content for mobile devices.
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Hugh Hefner, Sherlock Holmes & Indiana Jones: Making the Case for Mobile Intelligent Content
- 1. MAKING THE CASE FOR MOBILE INTELLIGENT CONTENT Mobile Intelligence By: Mark Fidelman/@markfidelman - MindTouch
- 2. 726 MILLION! 3G Mobile Subscribers
- 3. 726 MILLION! 3G Mobile Subscribers 14% GLOBAL Market penetration
- 4. 726 MILLION! 3G Mobile Subscribers 14% GLOBAL Market penetration 35% GROWTH Year over year
- 5. What is Mobile Intelligent Content?
- 6. • Funny image of Einstein on a bike?
- 8. GPS Location + Social Profiles + Mobile Social Networks + Mobile Commerce
- 10. ALL WORK IN CONCERT FOR A TRULY INTELLIGENT MOBILE EXPERIENCE
- 11. BUT IT’S STILL ABOUT THE CONTENT
- 27. SHAZAM
- 32. Location aware social dating
- 33. Location aware social dating SKOUT.COM
- 34. Location aware social dating
- 35. Location aware social dating
- 36. Location aware social dating
- 37. Location aware social dating
- 38. Location aware social dating
- 39. Location aware social dating
- 40. Location aware social dating
- 41. Location aware social dating
- 46. AN
- 64. SHAZAM
- 65. O PRAH
- 66. TO GET EXCITED
- 67. ABOUT DEVELOPING INTELLIGENT CONTENT
- 68. BUT loss Fear of privacy WHAT ABOUT OUR PRIVACY?
- 69. WHAT ABOUT PRIVACY? Fear of privacy loss "I don't know. We’re making this up as we go."
- 70. WHAT ABOUT PRIVACY? Fear of privacy loss "I don't know. We’re making this up as we go." “Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself.”
- 71. WHAT ABOUT PRIVACY? Fear of privacy loss "I don't know. We’re making this up as we go." Come now, you have the grand gift of discourse Oprah; you deal in the business of exposing private matters yourself. “Do you even have to ask my opinion?”
- 72. I know the credit card companies, social networks like Facebook, and many others are collecting information about us, but please – let us have an opt out!
- 73. LESSONS LEARNED REWARD PEOPLE FOR USAGE THE RIGHT CONTENT AT THE RIGHT TIME & PLACE DESIGN INTELLIGENTLY IN CONTEXT DESIGN TO SELL ALLOW FOR PRIVACY OPT OUTS
- 76. LOOK HERE INSTEAD MINDTOUCH.COM The Intelligent Content Solution for HELP
- 77. MARK FIDELMAN DOWNLOAD THE PRESENTATION AT SLIDESHARE.NET/FIDELMAN @markfidelman
- 78. CREDITS & ATTRIBUTION Slide Sources Notes 6 California Institute of Technology - Copyright 9 http://research.nokia.com/research/sensing_and_data_intelligence 14 Fan Art by the Iconfactory – authorized by LucasFilms 42 - 44 Courtesy of Reuters - Copyright 47 Courtesy of Reuters - Copyright 51 http://www.filmofilia.com/2009/03/29/sherlock-holmes-teaser-poster/ 52 Copyright Warner Brothers 61 http://lori-baxter.deviantart.com/art/Sherlock-Holmes-Wallpaper- Deviant Art 159794784?qj=2&q=sort:time+favby:LauraZel&qo=480 65 http://www.dailymail.co.uk/tvshowbiz/article-1229446/Oprah-Winfrey-time-iconic-chat- 2011.html