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& Associates
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FAST FASHION IN POLAND

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Poland: Fast Fashion
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2008 2009 2010 2011 2012 2013(F)
Market Size (EUR Billions)
Women
Men
Baby
Poland Fast Fashion by Segment
(2012; %; Σ=xxx B EUR)
Fast fashion is soaring year after year, with Women’s clothing and shoes being almost half of the market
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Retail
Retail in Poland has been resilient vis-a-vis the European benchmark, during these last years of crisis
Jan-2008
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Retail Volumes
(Base 100 = 1/2008)
Poland Euro area (17 countries)
EXAMPLE
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Fast Fashion: Imports
Imports in fast fashion are taking the lion’s share of growth: women’s imports grew 150% in 4 years while men
75% in the same period
2007 2008 2009 2010 2011
Women Fast Fashion Imports Poland
(‘000 USD)
2007 2008 2009 2010 2011
Men Fast Fashion Imports Poland
(‘000 USD)
150%! 75%!
EXAMPLE
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& Associates
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Luxury
While the Polish luxury market is not very big, it is among the fastest growing
Luxury Market Rank by Country
(Billions USD)
Luxury Market Y-o-y Growth by Country
(Billions di USD)
26esimo
BENCHMARK
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Luxury Fashion In Poland
Luxury Fashion is 3rd fastest growing in segment and it represents almost a fifth of the market
Fashion
Poland: Luxury Market by Segment
(2011;%)
Jewels/
Watches
Travel
Accessories
Fashion
Wines,
Champagne and
Spirits
Accessories
Growth Rate of Luxury Market Segments in Poland
(2011; %)
BENCHMARK
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Route-to-market
Distribution can be achieved through combination of several models and channels
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Producer
Master
Franchise
Direct Chain
Importer
Mono-brand
Chains
Multi-Brand
Chains
Multi-Brand
Stores
Outlets/
Other POS
Wholesalers
E.g.,

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Route-to-market
Margin structure depends on the model: consignment vs. outright
Producer( Agent( Final(Price( Producer( Master-Franchisor( Final(Price(
Consignment Outright
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International Players
42 Shops!
EXAMPLE

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80 Shops!
International Players EXAMPLE

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61 Shops!
International Players EXAMPLE

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Local Players
71 Shops!
EXAMPLE

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Local Players
72 Shops!
EXAMPLE

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Real Estate Players
4 Malls!11 Malls!
EXAMPLE

15. AMATI
& Associates
AMATI
& Associates
Registered address:
ul. Pułku Baszta 4A lok. 26,
02-649 Warszawa, polska
nip: pl 5213627346
url: www.filibertoamati.com
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