Poland Food innovation trends - Free Report
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Poland Food innovation trends - Free Report
- 1. AMATI & Associates 1 INNOVATION TRENDS: POLAND FOOD MARKET
- 2. AMATI & Associates Scope of the Report 2 We looked at the following 8 product categories in Poland, between 2008 and 2012 Snacks Other Confectionary Fruit Vegetables Ready Meals Processed Food Dairy Bakery Chocolate Confectionery ILLUSTRATIVE
- 3. AMATI Associates Market Trend 3 2008 2009 2010 2011 2012 2013(F) Market Size (EUR Billions) Convenience and Gas Stations Supermarket , Discounters Specialist Other Food Retail by Chain (2012; %; Σ=xxx B EUR) Food market in Poland in growing in value, although with decreasing rates. Convenience and Gas Station represent the most important channel SANITIZED SANITIZED
- 4. AMATI Associates 4 More then half of new product launches happen in Processed Food, Dairy and Non-chocolate confectionery SANITIZED New Product Introductions (By category) Processed Food Dairy Other Confectionery Fruit vegetables Ready Meals Bakery Snacks Chocolate Confectionery New Product Launches in Poland
- 5. AMATI Associates New Product Launches: Platforms (1/2) 5 There are 4 insight platform that represent the basis for nearly 80% of all launches analyzed SANITIZED Convenience “Light” Natural “Extra” Share of New Launches Claims Easy to Use Easy to Prepare Fast Quick “Ready” …. Reduced Fat No Sugar Less Sugar …. Organic GMO Free No Additives …. Extra Mineral Extra Vitamins …. Examples(*) ILLUSTRATIVE (*) Examples of Product within the platform
- 6. AMATI Associates New Product Launches: Platforms (2/2) 6 Those insight platforms address a diversity of needs in the Wellness/Pleasure and Individual/Group axes Convenience ILLUSTRATIVE MeUs Wellness Pleasure • I value effortless results to achieve pleasure • Guilty feeling • I don’t want to compromised on taste and wellness • Calories conscious lifestyle • I/we value our time • It’s not about the journey, it’s the destination that matters • It’s about my health, but also about the current and future wellbeing of the society “Extra” “Light” Convenience Natural Natural “Extra” “Light”
- 7. AMATI Associates New Product Introductions (1/3) Category Top New Launches Platform Trending Main Drivers Opportunity Size Highest potentialLowest Dairy “Light” Natural “Extra” Health Concerns Bakery Natural “Extra”, Convenience “Light” Health Concerns, Non-traditional Households Chocolate Confectionery “Special Occasions” Sharing Self-indulgence Trading –up to showcase personal wealth ILLUSTRATIVE SANITIZED
- 8. AMATI Associates New Product Introductions (2/3) Fruit Vegetables Convenience Natural For Children Health Concerns Ready Meals Convenience Natural Gourmet Double Income House Holds Processed Food Natural Convenience For Children Double Income House Holds Highest potentialLowest Category Top New Launches Platform Trending Main Drivers Opportunity Size SANITIZED ILLUSTRATIVE
- 9. AMATI Associates New Product Introductions (3/3) Snacks “Light” Natural For Children Health Concerns Other Confectionary “Light” Natural For children Health Concerns Highest potentialLowest Category Top New Launches Platform Trending Main Drivers Opportunity Size SANITIZED ILLUSTRATIVE
- 10. AMATI Associates AMATI Associates Registered address: ul. Pułku Baszta 4A lok. 26, 02-649 Warszawa, polska nip: pl 5213627346 url: www.filibertoamati.com 10