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OUR     VISION

E v e ry Home… Every w h e re. With Pride, Passion and Perf o rmance. We create the world’s best home

a ppliances, w hich make life easier a nd m ore enjoyable for all peop le. Our goal is a Whirlpool

p roduct in every home, every w h e re. We will achieve this by cre a t i n g :

         Pride… in our w ork and each other

         Passion… for creating unmatched customer loyalty for our brands

         P e rf o rmance… results that excite and re w a rd global investors with superior re t u rn s

We bring this dream to life through the power of our unique global enterprise and our outstanding

people… working together… every w h e re .
EVERY HOME… EVERYWHERE
W E L C O M E T O W H I R L P O O L C O R P O R AT I O N
ABOUT          OUR        C OMPANY

Whirlpool Corpo ra tion is the world’s leadin g manufac turer and marke ter of m ajor ho me a ppli-

ances. The company manufactures in 13 countries and markets products in more than 170 countries

under major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Ignis, Laden,

Inglis, Brastemp and C o n s u l . W hirlpool is also the principal supplier to Sears, Roebuck and Co. of

many major home appliances marketed under the K e n m o re brand name.




CONTENTS

C h a i rm a n ’s Letter 18

The Whirlpool Passport to Every Home… Every w h e re 25

Principal Locations 29
Wh i rl p oo l C o rp o ra ti o n
                                                                                                                                    17
                                                                                                     1 9 9 9 A n n ua l R ep o rt




FINANCIAL                                  SUMMARY




                                                                          1999          1998    % ch a n ge
( m i ll i ons o f d o ll a rs , e xce p t p er sh a r e d a ta )

Net sales                                                           $   10,511    $   10,323          1.8%
C o re earnings, which excludes non-re c u rring items              $     407     $     310         31.3%
   Per share on a diluted basis                                     $     5.35    $     4.06
E a rnings from continuing operations                               $     347     $     310         11.9%
   Per share on a diluted basis                                     $     4.56    $     4.06
Net earn i n g s                                                    $     347     $     325           6.8%
   Per share on a diluted basis                                     $     4.56    $     4.25
Stockholders’ equity                                                $    1,867    $    2,001        (6.7)%
Total assets                                                        $    6,826    $    7,935      (14.0)%
R e t u rn on equity                                                      17.9%         17.2%
R e t u rn on equity excluding non-re c u rring items                     19.9%         16.5%
R e t u rn on assets                                                       4.2%          4.6%
R e t u rn on assets excluding non-re c u rring items                      5.7%          4.3%
Book value per share                                                $    24.55    $    26.16        (6.2)%
Dividends per share                                                 $     1.36    $     1.36
Average dividend yield                                                     2.2%          2.3%
S h a re price
   High                                                             $    78.25    $    75.25
   Low                                                              $    40.94    $    43.69
   Close                                                            $    65.06    $    55.38      17.5%
Total re t u rn to stockholders (five year annualized)                     7.9%        (1.2)%
S h a res outstanding (in 000’s )                                       74,463        76,089
Number of stockholders                                                  12,531        13,584
Number of employees                                                     61,066        58,630
W h i rl po o l C o rp o ra ti o n
18
     1 9 9 9 A n n u al R e p o r t




                             CHAIRMAN’S               LETTER




                                                                                 Our accomplishments in 1999 showed that Whirlpool
                                                 TO   OUR    STAKEHOLDERS:

                                                 Corporation has the global platform and capabilities to produce outstanding results.
                                                 We achieved a great deal during the last year as our operating results by nearly every meas-
                                                 ure reached record levels. Our core earnings per share, which excludes non-recurring
                                                 items, grew 32 percent. Our company also finished 1999 by posting year-over-year core
                                                 earnings-per-share growth of more than 20 percent for 13 consecutive quarters. As
                                                 reported, revenue growth amounted to 2 percent, as sales climbed to $10.5 billion. Yet,
                                                 without the impact of currency translations that reduced revenues by $920 million, rev-
                                                 enues would have grown 11 percent.
                                                            The numbers also demonstrate that our unit sales are fundamentally represen-
                                                 tative of our growth around the world.
                                                            Those strong results continue to be driven by our unmatched global position,
                                                 which is bolstered by capabilities to meet consumer needs with unique product and service
                                                 solutions under our leading brand names in every major market around the world.
                                                            Importantly, our performance was driven by balanced contributions from every
                                                 sector of our global business. North America and Europe both delivered record levels of
                                                 sales and earnings. Our strategic investments and businesses in Asia reached operating
                                                 profitability in all four quarters of 1999. Our market-leading Latin American business con-
                                                 tributed solid results in the face of a challenging economic environment. Importantly, in
                                                 Latin America we began to see meaningful improvements in economic and industry con-
                                                 ditions during the third and fourth quarters.
                                                            As we look to 2000 and beyond, we firmly believe that our company has three
                                                 fundamental strategic platforms that will enable us to sustain delivery of significant and
                                                 consistent progress in earnings performance and value creation for our stakeholders.
                                                 Taken together, these platform capabilities produce a distinctive competitive advantage in
                                                 our global industry and support our vision of Every Home… Everywhere.
                                                            • Unique global scope, reach and structure
                                      $5.35
                                                            • Unique global execution and operating capabilities
                                                            • Unique global brand value creating strategic platform
                         $4.06
                                                            Let me elaborate:
                $2.99
                                                            Unique Global Structure – Today Whirlpool Corporation is the world's leading
                                                 manufacturer and marketer of major home appliances and consumer solutions. We spent
                                                 the decade of the ’90s transforming from a company largely focused on the United States
                                                 to an enterprise today that is 40 percent larger in global market share than our closest
                                                 competitor. This powerful global structure and reach enable us to serve consumers with
                 97        98          99
                                                 exceptional brands in every part of the world – and provide us with unsurpassed oppor-
           C o re E a rn i n gs P e r S h a re
                                                 tunities for future growth.
Wh i rl p o o l C o rp o ra ti o n
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                                                                                                           1 9 9 9 An nu al R ep o r t




         Because of this global business platform, our focus and opportunities are not
limited to the $24 billion U.S.appliance business, where we have the No. 1 market posi-
tion. We are equally dedicated to building our share of the $70 billion worldwide con-
sumer appliance market – that, within the decade, will swell to $120 billion. Importantly,
trend lines show that the consumer appliance markets outside of the U.S. will expand at
twice the pace of the North American market by 2010. We plan to build upon our lead in
this exciting global growth environment.
         Unique Execution and Performance Capabilities – We have demonstrated
                                                                                                 We have demonstrated capabilities to translate
capabilities to translate growth into significant earnings improvement through our
                                                                                                 growth into significant earnings improvement
intense focus on operational excellence, and to leverage this capability throughout our
                                                                                                 through our intense focus on operating excel-
global operations. We define operational excellence as our ability to drive total cost pro-
                                                                                                 lence, and to leverage this capability throughout
ductivity,quality improvements, working capital and asset management, and global lever-
                                                                                                 our global operations.
age to assure that revenue growth translates into consistent and sizeable improvement in
earnings.Each of these factors also contributes significantly to value creation.
         This systematic and disciplined approach is not new at Whirlpool. In fact, we
believe it is one of our unique core competencies.Each year we take operational excellence
to a higher level through the use and refinement of global tools and practices such as Six
Sigma quality, procurement practices, su pp ly chain and working capital management
processes, product development and design,and the application of information technol-
ogy. Especially important are our e-business capabilities and internet applications which
offer accelerated opportunities to build closer relationships with our suppliers and trade
partners,and consumers.
         All of these tools, processes and approaches have allowed us to deliver total cost
productivity improvement in excess of 3 percent globally during each of the last three
years. On a comparable basis, this focus and capability has also resulted in a 3 percentage
point reduction in working capital as a percent of sales and a $233 million reduction in sell-
ing, general and administrative expense, as well as significant improvement in our already
leading product quality during the same time frame. This highly disciplined commitment
to operating excellence will continue to fuel earnings-per-share expansion.
         Unique Global Brand Platforms – We have a solid foundation for delivering
top-line growth and stakeholder value.We believe our company is in position to capitalize
                                                                                                                              $875
on brand building opportunities.Driving our success is our global portfolio of brands –
reinforced by our relationships, and the loyalty we create, with consumers around the                             $688

world. Whirlpool is the world’s No. 1 selling appliance brand. Yet… we have many oppor-               $564

tunities to escalate its growth because of our extensive global business structure and
reach. In addition, we have strength in the Latin American market where our Brastemp
and Consul brands are the top two among all appliance brands. We also have formidable
brands targeted to specific consumer market segments, such as the upscale KitchenAid
brand in the U.S. or Bauknecht in parts of Europe. Lastly, our relationship as the key sup-
                                                                                                       97*          98         99
plier in many categories for the Kenmore brand of Sears, Roebuck and Co. affords us
                                                                                                      O p e r a ti n g P r o f i t
access to consumers served by this legendary brand and retail giant.
                                                                                                   * o n a c o m pa ra b l e b a s i s
W h i rl po o l Co rpo ra ti o n
20
      1 9 9 9 A n n u al R e p o r t




         We understand that brand loyalty extends well beyond products that consumers
buy and use. Loyalty grows from the relationship consumers develop with the total brand
experience. Accordingly, our strategies focus on developing unique and innovative solu-
tions that include, but are not limited to, the product dimension. This approach provides
ample tools to build customer loyalty for our branded products, and connects us with
new business opportunities that extend our brands to activities in and around the home.
                                                                                                       Annual financial performance goals
         We also believe that e-business and internet capabilities and possibilities are pro-
                                                                                                       Sales growth                   6-10% per year
viding us with opportunities to advance our global business strategy of building loyal
                                                                                                       Earnings per share growth      15-20% per year
consumers through our brands. For example,we recently announced an effort with Cisco
                                                                                                       Net productivity               3%+ per year
Systems and Sun Microsystems to develop Whirlpool Corpora ti on’s networked home
                                                                                                       Free cash flow                 4-5% of sales
solutions initiative. This initiative will include a new generation of Whirlpool networked
products and enhanced services that we believe will have a profound impact on the ways
consumers work,live,play and learn. We expect to bring the first such products and serv-
ices to the market in the fourth quarter of 2000.
         Performance Goals – By combining our unique global strengths – structure,
commitment to operational excellence and focus on brand value creation – we frame the
corporate vision that appears on page 1 of this report. This triad also serves as the founda-
tion for our financial goals that appear on this page and are the basis of the incentive com-
pensation at our company and for our people worldwide.
         Our Outlook– We enter 2000 with solid momentum and a positive external and
consumer appliance industry environment. We expect that the North American appli-
ance industry will deliver the third consecutive year of record consumer sales, increasing
about 2 to 3 percent from 1999 levels. We foresee the European industry growing 4 to 5
percen t .L a tin American expansion will be between 7 and 10 percent, and Asian markets
in which we operate will improve between 8 and 10 percent over 1999. And, we believe we
will continue to outperform the industry pace in each of these regions.
         Our People – Most importantly, our people share a dedication to, and passion
for, our vision and strategies. They are at the heart of everything that we do. Their contri-
butions,and skills have been central to the record-setting achievements of 1999. Today we
are a very diverse people; both within our business and across the globe. We believe this
diversity brings us unique perspectives and ideas everywhere we operate. In fact, well over
half of our Whirlpool associates live and work in regions outside of the United States.
Their languages are as varied as the markets and consumers that we serve. Yet, we all share
a common understanding of our vision.
Every Home … Everywhere. With Pride, Passion and Performance.
The continuing commitment and contributions of our people, our leadership positions
                                                                                                David R.Whitwam
around the world, our track record of delivering operational excellence, and our incom-         Chairman of the Board
parable global brand strengths give me great confidence in our future.                          and Chief Executive Officer
         We thank you for your continuing support.                                              January 31,2000
Wh i rl p o o l C o rp o ra ti o n
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                                                                                                                  1 9 9 9 An nu al R ep o r t




THE WHIRLPOOL PASSPORT TO EVERY HOME… EVERYWHERE


T h roughout 1999, Whirlpool Corporation solidified its leadership position in the global appliance
i n d u s t ry. Our co mpany holds the lead ing marke t positio ns in North Amer ica a nd L atin A merica,
t h i rd place in Europe and the top spot among We s t e rn companies doing business in Asia.
         This leadership results directly from a global business stru c t u re that internally and exter-
nally enables our company to serve consumers with exceptional brands in every part of the world –
and provides the power to make the most of those opport u n i t i e s .
         Consider the scope of the worldwide appliance industry. Whirlpool compe tes in an envi-
ronment made up of more than 235 million major home appliances, worth approximately $70 bil-
lion. In other words, our global market is four times the size of the North American market and it’s
g rowing twi ce as f as t. On ly Wh irlp oo l C orp or atio n h as the g lobal ab ili ty t o ser ve co nsu me rs’
n eeds in a nd around the home in commun ities as remarkab ly d iver se as Bombay, Bu enos A ir e s ,
Berlin and Baltimore .
         C e rt a i n l y, in 1999 we displayed the breadth of our reach and a deep re s e rvoir of talent. Our
glo bal s tru c t u re allowed us to de liver re c o rd perf o rma nce with eac h of our major region al bu si-
nesses contributing.
         Whirlpool North A merica extended its leadership position by posting a fourth consecutive
year of re c o rd sales and operating profits, as well as ongoing quality and produc tivity gains . The
e x t r a o rd i n a ry results in North A merica wer e also driven by strong consumer acceptance of several
outstanding branded products that were enthusiastically greeted in the market under the umbre l l a
of our W h i r l p o o l and K i t c h e n A i d brands. Our North American plans for 2000 include the intro d u c-
tion of several new-to-the-world consumer solutions, which, when combined with our long-term
brand-building eff o rts, should propel our solid pro g ress in this re g i o n .
         Whirlpool Europe also finished 1999 with re c o rds in sales and operating profits, and con-
tinued significant advances in quality levels and pro d u c t i v i t y. Our European business sustained its
s t rong growth of the W h i r l p o o l brand, which r emains the largest-selling appliance brand in We s t-
e rn and Central Europe. The company’s position was also elevated in 1999 with growing consumer
demand for new and consumer focused W h i r l p o o l and B a u k n e c h t p roducts. Such new products are
the d ire ct result of our ong oing eff o r t to r enew v irtua lly eve ry produ ct p latform, ba se d on con-
sumer re s e a rch that spans the continent. Based upon this solid core of consumer-focused activity,
we expect in 2000 to prolong the expansion of our European business.
         Whirlpoo l Latin America furt h e red its leader ship pos it ion, d espit e eco nomic troub les in
much of the region, particularly in Brazil. Our Latin American operations delivered a year of stabili-
ty with solid operating profits. Results were driven in large measure by the formidable presence of
the B r a s t e m p a nd C o n s u l b rands, wh ich re main th e t op cho ices for co nsu mer s in t he re g i o n .
E mb raco , ou r su bsidiary t hat is th e wo rld ’s le adin g sup plier o f he rme tic compresso rs fo r appli-
a nce s, als o c ontribut ed sig nifica ntly to thes e g ains. We foresee a con tin uation of the econo mic
re c o v e ry that began last fall in the Brazilian market.
         Whirlpo ol Asia fin ish ed 1 999 with re c o rds in sales a nd op era ting profits, foll owing five
consecutive quarters of operating profitability in the wor ld’s largest home appliance market. This
W h i rl po o l C o rpo ra ti o n
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     1 9 9 9 A n n ua l R e p o r t




                             p e rf o rma nce improv eme nt was driv en by robu st gro wth fro m th e W h i r l p o o l bran d a cross the
                             r egio n, p articularly at Whirlpo ol India , wh er e the br and remain s th e top ch oic e o f co nsume rs.
                             Wh irlpoo l Shu nde – our micro wave ov en fa c ility based in Shu nde, Ch ina – a ga in s et an ex port
                             re c o rd as they shipped more than one million microwave ovens to our North American and Euro-
                             pean businesse s. Wh irlpool Narcissus, our Shangha i, China was hing ma chine fa cility, also gre w
                             so lidly during 1 999 . We ex pect even grea ter succe ss es in As ia during 20 00 and beyo nd, as the
                             region accounts for an ever- g rowing portion of our global enterprise.
                                         Top -flight regio nal results flo w dire ctly from o ur g lobal stru c t u re that cre ates value
                             t h rough th e combina tion of a ligne d bus ine ss pro ce ss es and p latforms, power ful, compelling
                             brands, and people committed to the Whirlpool vision of quot;Every Home… Every w h e re . quot;

                             BUSINESS PLATFORMS AND PROCESSES


                             Behind the sce nes , far from the limelight of adv ertis ing c amp aigns and sh owr oom displays , the
                             Whirlpool global stru c t u re does its work. Our systems and global processes have been established
                             to spe ed product deve lo pment, make purchas in g as eff ic ient and cost-effective a s p ossible, and
                             p romote the rapid availability of information throughout the org a n i z a t i o n .
                                         By working from a global platform, our company can drive key operational init iatives for
                             maximum imp ac t. This in clu des th e c omp an y’s cu sto miz ed Si x Sigma metho dolo gy, k nown a s
                             Operational Excellence, which ensures that we consistently improve our quality levels, even as we
                             lower our costs and shorten cycle times.
                                         By c reating bre a k t h rough solut ions for our most difficult challenges, Oper ationa l Exce l-
                             lence has generated more t han $175 million in global manufacturing savings during the last thre e
                             years.
                                         Our continuing eff o rts to boost quality and productivity provide evidence of how the glob-
                             al app ro ac h driv es re sults , which ar e a lso ap pa re nt in our ong oing total-cost produc tivity ca m-
                             paign and eff o rts to unify globally our information systems.
                                         H o w e v e r, recent product-development advances in our laundry organization offer perh a p s
                             the best example of how a global stru c t u re creates value. A global washing platform demonstrates
                             how t he right stru c t u re ca n r es ult in spe edy tra nsfer o f leading-edg e ide as. As eng ineers in one
                             region were developing a new washer design, it became clear to our global product development
                             managers that gro u n d b reaking work from another part of the wor ld would benefit the project. By
                             adapting th e innovatio n – throu gh tr ansfer of technology and kno w-how around the glob e – the
                             p roduct reached the marketplace faster. A new washer to be introduced soon in another emer g i n g
                             ma rket will a lso take a dva ntag e o f this design wo rk . In e ach case, con sume rs be nefi te d from a
                             swift transfer of our best thinking from one hemisphere to another.
                                         Thi s p oten t a pp ro ac h work s b y red ucing comple xity. We wa nt our glob al p ro ce ss es to
                             e n s u re that such successes can be repeated time and again.
                                         To w a rd that end, our goal in global product development is to evolve quickly from re g i o n a l
                             p l a t f o rms to a global plat form, while ensuring that we meet the unique needs of consumers in all
Wh i rl p o o l C o rp o ra ti o n
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                                                                                                                 1 9 9 9 A n n ua l R ep o rt




the diverse markets we serve. When the majority of our product platforms depend upon the same
key parts and syst ems, we can make many next-generation improvements in a fraction of the time
and cost once re q u i red. And this stru c t u re and process also allow us to rapidly migrate innovative
consumer solutions from one part of t he world to another. In shor t, global business processes and
systems serve as the power be hind the thron e, t he latter re p re sen ted by our bran ds’ leader sh ip
a round the world.

REACHING CONSUMERS TH ROUGH BRANDS


          In every country where we do business, we focus on meeting consumer needs with highly
c redible branded product and service solutions.
          A round the world, our company has an unmatched brand portfolio, which will be gro w i n g
d uring 20 00 and beyon d. Whirlpo ol Co rp oration was res ponsib le in 19 99 for four o f th e top 10
N o rth American appliance brands, as ranked by con sumer s. The W h i r l p o o l bra nd is No. 1 in both
E u rope and India among appliances. And in South America, our B r a s t e m p and C o n s u l brands lead
the market.
          De sp ite these s ucces ses, we have no ro om for complac en cy. Our compa ny und ersta nds
that top-line growth will only follow the integration of alluring communication with superior pro d-
ucts, services and shopping experiences that fully realize a brand’s potential. Our brand eff o rts are
focused on building relationships that will form a basis for long-term consumer loyalty.
          That takes significant eff o rt, such as the initiatives underway to elevate Whirlpool Corpo-
r a t i o n ’s brands in each of our regions. In Europe and Latin America, W h i r l p o o l bra nd advert i s i n g
c ampaign s are cr eating ne w images an d de finitions of ou r brand s for con sumer s. In E urope, we
i n t roduced ne w print and broa dca st a dve rtising to build the W h i r l p o o l brand image. In Brazil, a
new campaign featuring the wives of the Amigos, a chart-topping country music group, debute d
dur ing 1999 on behalf of the C o n s u l b r a n d .
          In Asia , W h i r l p o o l bran d de ve lopmen t has expand ed in to the realm of caring for co n-
sumers. F or ex ample, a s a sign of respe ct , Wh irlp ool s erv ice p ers onnel in Ind ia offer to re m o v e
their s hoes before entering a home. And in North America, KitchenAid marketers enhance d their
web site so home enthusiasts could build their relationship with the br and through online purc h a s-
ing of portable appliances and other consumer-focused conveniences.
          To sustain the growth of our brands, we have embarked upon a mission to understand con-
s umers in n ew and d iff e ren t ways. By ga th ering informat io n and s tudy ing con su mer s at lev els
u n p recedented in this industry we set the stage for developing br anded solutions that are not only
unique, but also unforgettable to consumers.
          F or ex ample , in B ra zi l we co ntinu e to b uild a v ast c onsu mer data bas e th at fea ture s
re s e a rc h on h und re ds of thou sa nds of Br az ilian co nsu mer s. Working in coope ra tion with ot her
le ad ing co mp an ies, ou r Bra zilia n ope ration is s tudying the da ta to det ermine un me t ne ed s and
wants that will result in our next generation of products and serv i c e s .
          Or consider the Consumer Appliances Service unit of Whirlpool Hong Kong, which under-
stood th e fr ene tic pa ce of life in the is land’s urban center. Resp ondin g to c onsumer ne eds , t hey
i n t roduced S TA R s e rvices such as same-day delivery and installation, evening service and holiday
W h i rl p o o l C o rp o ra ti o n
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     1 9 9 9 A nn ua l R e p o rt




                            d e l i v e ry and installation. They transformed the concept of service by topping the package with an
                            o ffer for a temporary substitute appliance during re p a i r.
                                           We don’t plan a radical transformation of our world-famous K i t c h e n A i d stand mixer, which
                            has been a favorite of h omemake rs for gen era tion s. Part ly beca use of the stand mixer ’s sterling
                           reputa tion, our re s e a rch has sho wn that consu mers view K i t c h e n A i d in North Americ a a s a high
                            quality ch oice for ho me so lutio ns. During 2000, we will a dd th e K i t c h e n A i d na me to a va riety of
                            p roducts that will extend the reach of this highly successful brand.
                                           Memorabl e bran ds , inno vatio n an d su pe rb qua lit y in pr oduc ts a nd s er vices are a go od
                            s t a rt toward the growth of consumer loyalty, price premiums and new revenue opport u n i t i e s .
                                           One other component is necessary for our global enterprise to reach its potential.

                            PERSONAL COMMITMENT


                                           I t ’s o ne thin g fo r u s to ta lk about innova tio n, quality an d growth – an d it ’s an othe r to
                            embed these concepts into our approach to life. Around the world, Whirlpool’s people are nourish-
                            ing personal commitment that aligns our personal and corporate goals.
                                           Take, for example, the assembly-line employees in our Greenville Division who wanted to
                            get closer to small-appliance consumers. About 25 are staffing a consumer-assistance center that’s
                            open five days a week t o field calls ab out K i t c h e n A i d p roducts. Th ey gain insights on the pho ne
                            that drive their perf o rmance in assembling products.
                                           Or c ons ide r the c ase of a te ch nician whose job re spo nsibilitie s include r eplacement or
                            rehabilitation of freezer parts sent back by consumers to our plant in Joinville, Brazil. After re c e i v-
                            ing a consumer request for a par t that was out of production, he went to his mom’s home, re m o v e d
                            the lock with her permission, brought the piece back to work and shipped it to the consumer. This
                            type of commitment to a r apid consumer solution poignantly demonstrates the alignment of per-
                            sonal goals with corporate objectives.
                                           In another way, numerous Whirlpool people committed during 1999 to something far larg-
                            er t han merely addressing their daily concerns. Whirlpool employees volunteered to help at loca-
                            tions ac ross No rth Amer ic a in th e c onstruc tio n of h omes t hr oug h the Hab itat for H uma nity
                            p ro gram. Our company also committe d to $5 million in W h i r l p o o l brand appliance dona tions for
                            Habitat homes.
                                           Global brand power. Global standards and processes. Global commitment. Inside and out-
                            side of Whirlpool, these concepts combine powerfully to create a passport – built on consumer loy-
                            alty – that unlocks the door to Every Home… Every w h e re .
Wh i rl p o o l C o rp o ra ti o n
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                                                                                                                              1 99 9 An nu al R ep o rt




NORTH AMERICA

K E Y S TAT I S T I C S

- No. 1 position in the industry
- $6.2 billion in 1999 sales
- $725 million in 1999 operating profit
- Approximately 26,000 employees

P R I M A RY M ARKE T S S E RV E D

United States,Canada and Mexico

BRANDS
                                                                                                                                         •
                                                                                                                      M O N T M AG N Y
United States:KitchenAid,Whirlpool, Roper
Canada: Inglis,Whirlpool, KitchenAid
                                                                                                                       •
                                                                                                       M I S S I S S AU G A
Mexico: Whirlpool, Acros, Supermatic, Crolls
                                                                                                               • • C LY D E
                                                                                B E N TO N H A RB O R
                                                                                                                 •• M A R I O N
                                                                                              F I N D L AY
PRINCIPAL PRODUCTS
                                                                                                              • • GREENVILLE
                                                                                        E VA N S V I L L E
Automatic Dryers,Automatic Washers,
                                                                                                    •            • L A V E RG N E
                                                                                   TULSA
Built-in Ovens, Dehumidifiers, Dishwashers,                                                             ••
                                                                               FORT S M ITH                    OX F O R D
Freezers, Ice Makers, Microwave Ovens,
Ranges, Refrigerators, Room Air Conditioners,
                                                                                            •   R EY N O S A
Trash Compactors                                                                        •
                                                                 MONTERREY


KEY
                                                                                            • C E L AYA
                                                                                             • • PUEBLA
•                                                                     MEXICO CIT Y
     M A N U FA C T U R I N G

•    H E A D Q U A RT E R S




EUROPE

K E Y S TAT I S T I C S
- No. 3 position as manufacturer;
    No. 1 as brand
- $2.5 billion in 1999 sales
- $177 million in operating profit
- Approximately 12,000 employees

PRIMARY M ARKETS SERVED

                                                                                        •
Europe, Middle East,Africa, Asia Pacific                                                    NORRKÖPING


BRANDS

Whirlpool, Bauknecht, Ignis; Laden in France,
KIC in South Africa

PRINCIPAL PRODUCTS
                                                                  •                                •
                                                         •            N E U N K I RC H E N              P O P RA D
                                                AMIENS
                                                                     • S C A L W N DO R F
Automatic Dryers,Automatic Washers, Dish-                                CHOR
                                                                     •
washers, Freezers, Microwave Ovens, Built-in
                                                         COMERIO • •
                                                                              T R E N TO
Hobs, Built-in Ovens, Free-standing Cookers,       C A S S I N E TTA •

Refrigerators
                                                                           •
                                                                S I E NA

KEY
                                                                                    •
                                                                       NA P L E S
                                                                                                                                                       •
                                                                                                                                         ISITHEBE
•    M A N U FA C T U R I N G

•    H E A D Q U A RT E R S
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           1 9 9 9 A nn ua l R e p o r t




L AT I N A M E R I C A

K E Y S TAT I S T I C S

- No. 1 market position in the industry
- $1.7 billion in 1999 sales
- $120 million in 1999 operating profit                                           •    M A NAU S

- Approximately 17,000 employees

PRIMARY MARKETS SERVED

Brazil,Argentina, Chile and the other markets
of the Southern Cone

                                                                                                             •
                                                                                        RI O C L A R O
BRANDS
                                                                                                                •   S Ã O B E R NA R D O D O C A MP O
                                                                                                              •
                                                                                         SÃ O PAU LO
Whirlpool,Brastemp, Consul, Eslabon de Lujo,
                                                                                                         •
Semer                                                                                                         JOINVILLE


                                                                                  •
P R I N C I PA L P R O D U C T S                                                      S A N LU I S

Automatic Dryers, Automatic Washers,
Dishwashers, Freezers, Microwave Ovens,
Ranges, Refrigerators, Room Air Conditioners

KEY

•    M A N U FAC T U R I N G

•    H E A D Q UA RT E R S




ASIA

K EY S TAT I S T I C S
- Leader among Western companies,
    with No. 1 market position in India
- $375 million in 1999 sales
- $13 million in 1999 operating profit
- Approximately 7,000 employees

PRIMARY MARKETS SERVED

China, India, Asia Pacific

BRANDS
                                                                                                                     •
                                                                                                 SHANGHAI
Whirlpool, Narcissus,SMC
                                                    • DELHI
                                                                                                         •
P R I N C I PA L P R O D U C T S
                                                     • F A R I DA BA D                     SHUNDE

Automatic Washers, Microwave Ovens,
Refrigerators
                                                •   PUNE

KEY

•                                                      •
     M A N U F AC T U R I N G                              P O N D I C H E R RY

•    H E A D Q U A RT E R S
FINANCIAL             TA BLE       OF     CONTENTS

M a n a g e m e n t ’s Discussion and Analysis 32

Consolidated Statements of Earnings 38

Consolidated Balance Sheets 39

Consolidated Statements of Cash Flows 40

Consolidated Statements of Ch anges in Stockholders’ Equity 41

Notes to Consolidated Financial Statements 42

R e p o r ts of Independent Auditors and Management 58

E l e v e n - Year Consolidated Statistical Review 60

Stockho lders’ and Other Information 63
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     1 9 9 9 A nn ua l R e p o rt




                           MANAGEMENT’S                                              DISCUSSION   AND   ANALYSIS




                           R E S U LT S O F O P E R AT I O N S

                           The consolidated statements of earnings summarize operating results for the last three years. This section
                           of Management’s Discussion an d Analysis highlights the main factors affecting changes in operating
                           results during the three-year period.

                           The company’s investment in its Brazilian subsidiary, Brasmotor S.A. (Brasmotor), is accounted for on a
                           consolidated basis for the full year 1999 and 1998 and the last two months of 1997. Prio r to the consolida-
                           tion, the Brazilian operations were accounted for on an equity basis.

                           EARNINGS

                           C o re earnings increased 31% in 1999 while 1998 core earnings increased 37% over 1997. The term “core earn-
                           ings” refers to earnings from continuing operations excluding the effects of the first quarter 1999 Brazilian
                           c u rrency devaluation and re s t ructuring and special operating charges re c o rded in 1997.

                           E a rnings and earnings per share for 1999, 1998 and 1997 were as follows:

                                                                                                                   1999       1998        1997
                           ( m i ll i o ns of do ll a rs , e xce p t p er sh ar e d a t a )

                           C o re earn i n g s                                                                 $    407   $    310   $     226
                           Diluted core earnings per share                                                         5.35       4.06        2.99
                           E a rnings (loss) from continuing operations                                             347        310         (46)
                           Diluted earnings (loss) per share from continuing operations                            4.56       4.06       (0.62)
                           Net earnings (loss)                                                                      347        325         (15)
                           Diluted net earnings (loss) per share                                                   4.56       4.25       (0.20)



                           E a rnings from continuing operations and net earnings for 1999 were reduced $60 million after-taxes and
                           minority interests, or $0.79 per diluted share, by the first quart e r ’s Brazilian currency devaluation.

                           During 1998, the company re c o rded an after-tax gain from discontinued operations of $15 million, or $0.19
                           per dilu ted share related to the sale of consumer financing and European inventory financing as sets to
                           Transamerica Distribution Finance Corporation (TDF), concluding a series of transactions to dispose of its
                           financing business initiated in the fourth quarter of 1997. Over 1998 and 1997, the company re c o rded total
                           a f t e r-tax gains from discontinued operations of $57 million, or $0.74 per diluted share related to these
                           transactions.

                           In 1997, an after-tax and minority interests re s t ructuring charge of $232 million, or $3.07 per diluted share
                           and an after-tax and minority interests special operating charge of $40 million, or $0.54 per diluted share
                           w e re incurred to better align the company’s cost stru c t u re within the global home-appliance marketplace.
                           Discontinued operating results for 1997 were $31 million, or $0.42 per diluted share, including an after- t a x
                           special operating charge of $22 million, or $0.29 per diluted share, an after-tax gain on business dispositions
                           of $42 million or $0.55 per diluted share and discontinued earnings (before special charges) of $11 million or
                           $0.16 per diluted share. Refer to Notes 4 and 11 to the accompanying consolidated financial statements.

                           Equity earnings (loss) were $(4) million, $1 million and $67 million in 1999, 1998 and 1997. The decrease fro m
                           1997 to 1998 was due primarily to the consolidation of Brasmotor starting in the last two months of 1997.
Wh i rl p o o l C o rp o ra ti o n
                                                                                                                                                  33
                                                                                                                   1 9 9 9 An nu al R ep o r t




NET SALES

Net sales were $10.5 billion in 1999, a 2% increase over $10.3 billion in 1998. Net sales were $8.6 billion in
1997. The increase in 1999 results was primarily from a 9% increase in unit volumes, partially offset by the
impact of currency fluctuations around the w orld. Excluding currency fluctuations, sales would have
i n c reased 11% over 1998. The regional trends were as follows:

•   N o rth American overall unit volumes were up 12%, with major appliances up 13% in an industry which
    was up 11%. This volume increase translated into a 10% increase in net sales. Unit volumes and net sales
    w e re up 10% and 6%, re s p e c t i v e l y, in the 1998 versus 1997 comparison.

•   E u ropean unit sales increased 7% in an industry which increased 3%, while net sales were up 1% over a
    year ago reflecting the impact of currency fluctuations. Excluding the impact of currency fluctuations,
    net sales would have increased 6% over 1998. Unit volumes and net sales increased 7% and 4%, re s p e c-
    t i v e l y, in the 1998 versus 1997 comparison due to higher volume and improved product mix.

•   A weak Brazilian economy in the first half of 1999 and the Brazilian currency devaluation, which occurre d
    primarily in the first quart e r, contributed to flat unit sales and a 20% decrease in net sales in Latin Amer-
    ica for the year versus 1998. Net sales adjusted for currency fluctuations increased 16% over 1998.

The increase in 1998 consolidated net sales over 1997 was due primarily to the full year consolidation of
B r a s m o t o r. Excluding the impact of consolidating Brasmotor and currency fluctuations, net sales were up
4% in 1998 over 1997.

GROSS MARGIN

The gross margin percentage increased nearly one percentage point over 1998 to 25.3%, due primarily to
benefits resulting from the re s t ructuring started in 1997 and ongoing productivity improvements from the
c o m p a n y ’s Operational Excellence program. These benefits combined to more than offset a change in the
classification of certain North American sales allowances in 1999 from selling, general and administrative
expenses into net sales. The reclassification reduced the full year gross margin by 0.3 percentage points.
The regions all generated strong improvements during 1999 as North America’s gross margin as a perc e n t-
age of sales, excluding the sales allowance reclassification, increased 0.9 percentage poin ts and Euro p e ,
Brazil and Asia improved 1.2, 1.1 and 4.3 percentage points, re s p e c t i v e l y.

T he gross margin percentage impro ved b y nearly one percentage point in 1998 versus 1997. The Nor t h
American gross margin percentage improved due to increased volu me, productivity improvements and
reduced material costs, partially offset by price deterioration. The European gross margin improved due to
the benefits of re s t ructuring plus manufacturing efficiencies and reduced material costs.

S E L L I N G , G E N E R A L A N D A D M I N I S T R AT I V E E X P E N S E S

Selling, general and administrative expenses as a percent of net sales decreased from 1998 due to impro v e-
ments related to re s t ructuring and a 0.3 percentage points improvement due to the North American sales
allowance reclassification. These improvements were partially offset by $36 million in pre-tax provisions in
Brazil related to credit risk. The regional trends were as follows:

•   N o rth American expenses as a percentag e of net sales increased 0.6 percentage points, excluding the
    sales allowance reclassification mentioned above, due to a temporary increase in logistics costs and
    expenses related to the implementation of a new Enterprise Resource Planning system.

•   E u ropean expenses as a percent of net sales improved by one full percentage point due to reduced costs
    mainly from re s t ructuring and further efficiency savings.

•   B r a z i l ’s expenses as a percent of net sales improved slightly due to cost reduction eff o rt s .

•   A s i a ’s expenses as a percentage of net sales improved 4.5 percentage points due to increased sales and
    continued cost reduction eff o rt s .

The improvement of over one percentage point in 1998 versus 1997 was due to re s t ructuring savings and
other cost reduction initiatives, partially offset by pre-tax provisions totaling $28 million in Brazil related to
i n c reased credit risk.
Wh i rl p o o l C o rp o ra ti o n
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                           MANAGEMENT’S                  DISCUSSION              AND      ANALYSIS




                           OTHER INCOME AND EXPENSE

                           Other income (expense) was $237 million unfavorable in 1999 versus 1998 primarily due to the impact fro m
                           the Brazilian currency devaluation. The Brazilian re a l declined from 1.21 to 1.82 per US Dollar from mid-Jan-
                           u a ry 1999, when the Brazilian government changed its foreign exchange policy to a floating exchange rate,
                           to December 31, 1999. The main impact from the devaluation occurred in the first quarter and resulted in a
                           $146 million pre-tax charge to earnings (Whirlpool’s share after-tax and minority interest was $53 million).
                           Also included in this category was a $12 million pre-tax mark-to-market charge ($7 million after-tax) re l a t e d
                           to short term forw a rd contracts purchased to hedge movements in Brazil’s curre n c y. For the full year, fore i g n
                           exch ange losses within the Brazilian operations totalled $169 million pre-tax (Whirlpool’s share after- t a x
                           and minority interest was $62 million) and charges related to short term forw a rd contracts totalled $23 mil-
                           lion pre-tax ($14 million after-tax). Interest expense decreased $94 million over 1998, but this impro v e m e n t
                           was offset by lower interest income. Both of these changes were due to the re s t ructuring of the Brazilian bal-
                           ance sheet in order to reduce the company’s exposure to exchange rate fluctuations.

                           Other income (expense) for 1998 was largely favorable compared to 1997 primarily due to the inclusion of
                           the Brazilian operations in the consolidated results for the full year 1998 versus two months in 1997.

                           INCO M E TA XES

                           The effective tax rate for continuing operations was 37% in 1999 (adjusted for the effect of the Brazilian
                           c u rrency devaluation), the same as 1998, and 44% in 1997 (adjusted for re s t ructuring and other special
                           operating charges). Including the Brazilian currency devaluation, the effective tax rate for 1999 was 38%.
                           The decrease from 1997 to 1998 was due to the impact of consolidating Brasmotor, the recognition of cer-
                           tain tax benefits in Europe and Brazil, an d the lo wer impact of permanent tax diff e rences resulting fro m
                           higher earnings. Including re s t ructuring and other special operating charges, the effective tax benefit rate
                           for 1997 was 5%.

                           CASH FLOWS

                           The statements of cash flows from continuing operations reflect the changes in cash and equivalents for
                           the last three years by classifying transactions into three major categories: operating, investing and financ-
                           ing activities.

                           OPERAT ING ACTIVITIES

                           The company’s main source of liquidity is cash from operating activities consisting of net earnin gs fro m
                           operations adjusted for non-cash operating items such as depreciation and currency translation adjust-
                           ments and changes in operating assets and liabilities such as receivables, inventories and payables.

                           Cash provided by operating activities totalled $801 million versus $763 million in 1998. Cash provided by
                           operations was $593 million in 1997. The increase in 1998 from 1997 was primarily due to higher earn i n g s ,
                           p a rtially offset by spending for re s t ructuring.

                           INVESTING ACTIVITIES

                           The principal re c u rring investing activities are pro p e rty additions. Net pro p e rty ad ditions for continuing
                           operations were $437 million, $523 million and $378 million in 1999, 1998 and 1997. The increased spending
                           in 1998 over the 1999 and 1997 levels, was primarily due to significant expenditures in Brazil for pr o d u c t
                           renewals, more efficient production methods and equipment replacement for normal wear and tear.

                           Refer to Note 3 to the accompanying consolidated financial statements for discussion of business disposi-
                           tions and acquisitions during the last three years.
Wh i rl p o o l C o rp o ra ti o n
                                                                                                                                                35
                                                                                                                 1 9 9 9 A n n ua l R ep o rt




FINANCING ACTIVITIES

Dividends to stockholders totalled $103 million, $102 million and $102 million in 1999, 1998 and 1997.

The company’s net borrowings decreased by $324 million in 1999, excluding the effect of currency fluctua-
tions. All of the reduction was in shorter term notes payable and funded through cash generated from oper-
ations and existing cash balances in Brazil.

The company’s net borrowings decreased by $423 million in 1998, excluding the effect of currency fluctua-
tions, resulting primarily from proceeds related to the Whirlpool Finan cial Corporation (WFC) asset sales.
Also during 1998, the company redeemed $40 million of WFC pre f e rred stock.

F I N A N C I A L C O N D I T I O N A N D O T H E R M AT T E R S

The financial position of the company remains strong as evidenced by the December 31, 1999 balance sheet.
The company’s total assets were $6.8 billion and stockholders’ equity was $1.9 billion at the end of 1999
versus $7.9 and $2.0 billion respectively at the end of 1998. The decreases from 1998 were due primarily to
the impact of the Brazilian currency devaluation and the weakening of the euro .

The overall debt to invested capital ratio (debt ratio) of 37.7% was down from 43.5% in 1998 due primarily to
low er borrowings which were reduced by cash g enerated from operations and existing cash balances in
Brazil. The company’s debt continues to be rated investment grade by Moody’s Investors Service Inc.
(Baa1), Standard and Poor’s (BBB+) and Duff & Phelps (A-).

The company has external sources of capital available and believes it has adequate financial re s o u rces and
liquidity to meet anticipated business needs and to fund future gro wth opportunities such as new pro d-
ucts, acquisitions and joint venture s .

On January 7, 2000, the company completed its tender offer for the outstanding publicly traded shares in
B razil of its subsidiaries Brasmotor and Multibrás S.A. Eletrodomesticos (Multibrás). In completing the
o ff e r, the company purchased additional shares of Brasmotor and Multibrás for $283 million. With this addi-
tional investment, the company’s equity interest in its Brazilian subsidiaries increased from appro x i m a t e l y
55% to approximately 87%.

On March, 1, 1999, the company announced that its Board of Directors approved the re p u rchase of up to
$250 million of the company’s outstanding shares of common stock. The shares are to be purchased on the
open market and through privately negotiated sales as the company deems appropriate. Through Decem-
ber 31, 1999, the company had re p u rchased 2,662,100 shares at a cost of $167 million.

The company re c o rded $58 million pre-tax of re c o v e red Brazilian sales taxes paid in prior years during 1999.
Th is re c o v e ry of taxes paid under a Brazilian law, which was successfully challenged in the courts, is sub-
stantially complete. The company received $42 million of pre-tax benefits from a B razilian gover n m e n t
e x p o rt incentive (Befiex) re c o rded in 1998. In 1997, the company re c o rded $34 million in Befiex and other
tax benefits. The Befiex program ended in mid-July 1998.

In December 1996, a favorable decision was obtained by Multibrás and Embraco with respect to additional
e x p o rt incentives in connection with the Befiex program. In April 1997, Multibrás and Embraco submitted
t a x - c redit claims for about 447 million re a i s (equivalent to US$440 million as of December 1996) relating to
the favorable decision for exports from July 1988 through December 1996. This amount is impacted by
exchange rate fluctuations, offset by accrued interest. The Brazilian court must render a final decision on
the amount, timing and payment method of any final award. The company has not recognized any income
relating to the claims involving sales prior to 1997 because the timing and payment amount of such claims
is uncert a i n .

MARKET RISK

The company is exposed to market risk from changes in foreign currency exchange rates, domestic and for-
eign interest rates, and commodity prices, which can impact its operating results and overall financial con-
d ition. The company manages its exposure to these market risks throu gh its operating and financing
activities and, when deemed appropriate, through the use of derivative financial instruments. Derivative
financial instruments are viewed as risk management tools and are not used for speculation or for trading
p urposes. Derivative financial instruments are entered into w ith a diversified group of investment grade
c o u n t e r p a rties to reduce the company’s exposure to nonperf o rmance on such instru m e n t s .
W h i rl po o l C o rp o ra ti o n
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                            MANAGEMENT’S                  DISCUSSION               AND       ANALYSIS




                            The company manages a portfolio of do mestic an d cross currency interest rate swaps that serve to eff e c-
                            tively convert U.S. Dollar (USD) denominated debt into that of various European currencies. Such local
                            c u rrency denominated debt serves as an effective hedge against the European cash flows and net assets
                            that exist today a nd that are expected to be generated by the European business over time. (Refer to
                            Notes 1 and 8 for the accounting treatment for, and a detailed description of, these instruments.) Domestic
                            and cross currency interest rate swaps in this portfolio are sensitive to changes in foreign curr e n c y
                            exchange rates and interest rates. As of December 31, 1999, a ten percent appreciation of the USD versus
                            the European currencies alone w ould have resulted in an incremental unrealized gain on these contracts
                            of $41 million. The converse event wou ld have resulted in an incremental unrealized loss on these con-
                            tracts of $47 million. As of December 31, 1999, a ten percent favorable shift in interest rates alone to each
                            swap w ould have resulted in an incremental unrealized gain of $10 million. The converse event would
                            have resulted in an incremental unrealized loss of $10 million.

                            The company uses foreign currency forw a rd contracts and options from time to time to hedge the price risk
                            associated with firmly committed and forecasted cro s s - b o rder payments and receipts related to its ongo-
                            ing business and operational financing activities. In addition, in 1999 the company began hedging the U.S.
                            dollar debt of its subsidiaries in Brazil by entering into forw a rd contracts to reduce the company’s exposure
                            to exchang e rate fluctuations. The value of these contracts moves in a direction o pposite to that of the
                            transaction being hedged, thus eliminating the price risk associated with changes in market prices. Fore i g n
                            c u rrency contracts are sensitive to changes in foreign currency exchange rates. At December 31, 1999, a ten
                            p e rcent unfavorable exchange rate movement in the company’s portfolio of foreign currency forw a rd con-
                            tracts would have resulted in an incremental unrealized loss of $69 million w hile a ten percent favorable
                            shift would have resulted in an incremental unrealized gain of $68 million. Consistent with the use of these
                            contracts, such unrealized losses or gains would be offset by corresponding gains or losses, re s p e c t i v e l y, in
                            the re m e a s u rement of the underlying transactions. The company had an outstanding option to buy Brazil-
                            ian re a i s for USD at December 31, 1999. A ten percent increase in the exchange rate would have resulted in
                            an incremental unrealized gain of $10 million while a ten percent decrease would have no financial impact.

                            The company manages a portfolio of domestic interest rate swap contracts that serve to effectively convert
                            l o n g - t e rm, fixed rate USD-denominated debt into floating rate LIBOR-based debt. The company also uses
                            commodity swap contracts to hedge the price risk associated with firmly committed and forecasted com-
                            modities purchases which are not hedged by contractual means directly with suppliers. As of December 31,
                            1999, a ten percent increase or decrease in interest rates would not have resulted in a material gain or loss.
                            A ten percent shift in copper and aluminum prices would have resulted in an incremental $2 million gain or
                            $2 million loss.

                            B r a s m o t o r ’s long-term debt carries a floating interest rate that periodically reprices resulting in the carry-
                            ing value approximating the fair value. As of December 31, 1999, a ten percent increase or decrease in inter-
                            est rates would not have resulted in a material gain or loss.

                            The co mpany’s sensitivity analysis reflects the effects o f changes in market risk but does not factor in
                            potential business risks.

                            EURO CURRENCY CONVERSION

                            On January 1, 1999, eleven member nations of the European Union began the conversion to a common cur-
                            re n c y, the “euro.” The company has significant manufacturing operations and sales in these countries. The
                            i n t roduction of the euro has eliminated transaction gains and losses within participating countries and
                            t h e re currently has not been any significant impact on operating results from the change over to the euro .

                            Prices to customers may converge throughout the affected countries, although the company believes that
                            in recent years competitive pre s s u res have to some extent eliminated price diff e rences solely caused by the
                            lack of price transpare n c y.
Wh i rl p o o l C o rp o ra ti o n
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                                                                                                            1 99 9 An nu al R ep o r t




I n t e rnal computer system and business processes will need to be changed to accommodate the new cur-
re n c y. The company has established a cross-functional team, guided by an executive-level steering commit-
tee, to address these issues. It currently plans to make changes in two phases. In the first phase, from 1999
to 2001, the company will have the capability to bill customers and pay suppliers in euro, but will continue
to maintain its accounts in the national currencies. In 2002, all remaining operational and financial systems
will be converted to the euro. The cost of the first phase is not material; the cost of the second phase has
not been estimated at this time.

Operating efficiencies should ultimately result from reduction of the complexity of doing business in multi-
ple currencies. No estimate of these efficiencies has been made.

YEAR 2000

The company completed its Year 2000 readiness initiatives and did not experience any significant pr o b-
lems at the beginning of 2000. The company does not anticipate any adverse business effects related to
this issue.

The company incurred approximately $21 million in cumulative costs of projects dedicated solely to Ye a r
2000 re m e d i a t i o n .

F O RWA R D - LO OK I N G S TAT E M E N T S

The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forw a rd-looking statements
made by or on behalf of the company. Management’s Discussion and Analysis and other sections of this
re p o rt may contain forw a rd-looking statements that reflect our current views with respect to future events
and financial perf o rm a n c e .

C e rtain statements contained in this annual re p o rt and other written and oral statements made from time
to time by the company do not relate strictly to historical or current facts. As such, they are considered “for-
w a rd-looking statements” which provide cu rrent expectations or forecasts of future events. Su ch state-
ments can be identified by the use of terminology such as “anticipate,” “believe,” “estimate,” “expect,”
“intend,” “may,” “could,” “possible,” “plan,” “project,” “will,” “forecast,” and similar words or expre s-
sio ns. The company’s forw a rd-looking statements generally relate to its growth strategies, financial
results, product development, and sales eff o rts. These forw a rd-looking statements should be considere d
with the understanding that such s tatements involve a variety of risks and uncertainties, know n and
unknown, and may be affected by inaccurate assumptions. Consequently, no forw a rd-looking statement
can be guaranteed and actual results may vary materially.

Many factors could cause actual res ults to d iffer materially from the company’s forw a rd-looking state-
ments. Among these factors are: (1) competitive pre s s u re to reduce prices; (2) the ability to gain or main-
tain market s hare in an intensely competitive global market; (3) th e success of our global strategy to
develop brand diff e rentiation and brand loyalty; (4) our ability to control operating and selling costs and to
maintain profit margins during industry downturns; (5) the success of our Brazilian businesses operating in
a challenging and volatile environment; (6) continuation of our strong relationship with Sears, Roebuck and
Co. in North America which accounted for approximately 18% of our consolidated net sales of $10.5 billion
in 1999; (7) currency exchange rate fluctuations in Latin America, Europe, and Asia that could affect our con-
solidated balance sheet and income statement; and (8) social, economic, and political volatility in develop-
ing markets.

The company undertakes no obligation to update every forw a rd-looking statement, and investors are advised
to review disclosures by the company in our filings with the Securities and Exchange Commission. It is not
possible to foresee or identify all factors that cou ld cause actual results to differ from expected or historic
results. There f o re, investors should not consider the foregoing factors to be an exhaustive statement of all
risks, uncertainties, or factors that could potentially cause actual results to diff e r.
W h i rl p o ol C o rp o ra ti o n
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     1 99 9 A n n u al R e p o rt




                           CO N S O L I D AT E D                                 STATEMENTS                                  OF   EARNINGS




                                                                                                                                                  1999         1998         1997
                           Ye a r en de d De ce m ber 3 1 (mi ll i o n s o f d o ll a rs , exc e p t pe r s h are d at a )

                           Net sales                                                                                                         $ 10,511    $   10,323    $   8,617

                           EXPENSES
                           Cost of products sold                                                                                                 7,852        7,805        6,604
                           Selling, general and administrative                                                                                   1,753        1,791        1,625
                           Intangible amort i z a t i o n                                                                                           31           39           34
                           R e s t ructuring costs                                                                                                  —            —           343
                                                                                                                                                 9,636        9,635        8,606
                           Operating Pro f i t                                                                                                    875          688           11

                           OTHER INCOME (EXPENSE)
                           I n t e rest and sundry                                                                                               (195)          136          (14)
                           I n t e rest expense                                                                                                  (166)         (260)        (168)
                             E a rnings (Loss) Before Income Taxes and Other Items                                                                514          564          (171)
                           Income taxes (benefit)                                                                                                 197          209            (9)
                             E a rnings (Loss) from Continuing Operations Before
                               Equity Earnings and Minority Intere s t s                                                                          317          355          (162)

                           Equity in affiliated companies                                                                                          (4)            1          67
                           Minority intere s t s                                                                                                   34           (46)         49
                             E a rnings (Loss) from Continuing Operations                                                                         347          310           (46)

                           Loss from discontinued operations (less applicable taxes)                                                                —           —            (11)
                           Gain on disposal of discontinued operations (less applicable taxes)                                                      —           15            42
                             Net Earnings (Loss)                                                                                             $    347    $     325     $     (15)

                           Per share of common stock:
                            Basic earnings (loss) from continuing operations                                                                 $    4.61   $     4.09    $   (0.62)
                            Basic net earnings (loss)                                                                                        $    4.61   $     4.29    $   (0.20)

                             Diluted earnings (loss) from continuing operations                                                              $    4.56   $     4.06    $   (0.62)
                             Diluted net earnings (loss)                                                                                     $    4.56   $     4.25    $   (0.20)

                             Cash dividends                                                                                                  $    1.36   $     1.36    $    1.36

                           Se e notes to c onsolidated f inancial st atements
Wh i rl p o o l C o rp o ra ti o n
                                                                                                                               39
                                                                                                1 9 9 9 An nu al R ep o r t




CONSOLIDATED                                      BALANCE   SHEETS




                                                                              1999              1998
De ce m be r 3 1 (mil l i on s of d o ll a rs )



ASSETS

CURRENT ASSETS
Cash and equivalents                                                    $     261     $        636
Trade receivables, less allowances of 1999: $124; 1998: $116                1,477            1,711
Inventories                                                                 1,065            1,100
P repaid expenses and other                                                   286              268
D e f e rred income taxes                                                      88              167
Total Current Assets                                                        3,177            3,882

OTHER ASSETS
Investment in affiliated companies                                            112               108
Intangibles, net                                                              795               936
D e f e rred income taxes                                                     247               262
Other                                                                         317               329
                                                                            1,471            1,635
P R O P E R T Y, P L A NT A N D E Q U I P M E N T
Land                                                                            70              77
Buildings                                                                      863             900
M a c h i n e ry and equipment                                               4,249           4,534
Accumulated depre c i a t i o n                                             (3,004)         (3,093)
                                                                            2,178             2,418
Total Assets                                                            $   6,826     $      7,935

LIA BILITIES AND STOCKHOLDERS’ EQUITY

CURRENT LIABILITIES
Notes payable                                                           $     444     $        905
Accounts payable                                                            1,081            1,079
Employee compensation                                                         300              271
A c c rued expenses                                                           803              870
R e s t ructuring costs                                                        39              117
C u rrent maturities of long-term debt                                        225               25
Total Current Liabilities                                                   2,892            3,267

OTHER LIABILITIES
D e f e rred income taxes                                                     157              152
Postemployment benefits                                                       612              622
Other liabilities                                                             168              192
L o n g - t e rm debt                                                         714            1,087
                                                                            1,651            2,053

                                                                              416               614
MINORITY INTERESTS


STOCKHOLDERS’ EQUITY
Common stock, $1 par value: 250 million shares authorized                      84               83
Paid-in capital                                                               374              321
Retained earn i n g s                                                       2,268            2,024
U n e a rned restricted stock                                                  (6)              (3)
Accumulated other comprehensive income                                       (443)            (183)
Tre a s u ry stock – 9 and 6 million share s at cost in 1999 and 1998        (410)            (241)
                                                                            1,867             2,001
Total Liabilities and Stockholders’ Equity                              $   6,826     $      7,935

See notes to consolidated financial statements
W h i rl po o l C o rp o ra ti o n
40
     1 9 9 9 A n n u al R e p o r t




                             CONSOLIDATED                                         STATEMENTS   OF   CASH   FLOWS




                                                                                                                      1999       1998          1997
                             Ye a r en de d De ce m ber 3 1 (mi ll i o n s o f d o ll a rs )

                             O P E R AT I N G A C T I V I T I E S
                             Net earnings (loss)                                                              $       347    $   325     $     (15)
                             D e p re c i a t i o n                                                                   386        399           322
                             D e f e rred income taxes                                                                 29         26          (208)
                             Equity in net (earnings) loss of affiliated companies,
                               less dividends re c e i v e d                                                            4          (1)         (51)
                             Gain on business dispositions                                                             —          (25)         (70)
                             P rovision for doubtful accounts                                                          37          29           89
                             A m o rtization of goodwill                                                               31          39           34
                             R e s t ructuring charges, net of cash paid                                              (73)        (99)         267
                             Minority intere s t s                                                                    (34)         46          (49)
                             Changes in assets and liabilities, net of effects of business
                               acquisitions and dispositions:
                                 Trade re c e i v a b l e s                                                           (41)       (184)        (145)
                                 Inventories                                                                          (52)         73          177
                                 Accounts payable                                                                     106          89           20
                                 Other - net                                                                           61          46          222
                             Cash Provided by Operating Activities                                            $       801    $   763     $     593
                             INVESTING ACTIVITIES
                             Net additions to pro p e rt i e s                                                $      (437) $     (523) $      (378)
                             Net change in financing receivables and leases                                            —           —           706
                             Net assets of discontinued operations                                                     —           —          (562)
                             Acquisitions of businesses, less cash acquire d                                           —         (121)         179
                             Net increase in investment in and advances to affiliated companies                        —           —            13
                             Business dispositions                                                                     —          587        1,038
                             Other                                                                                     —           —            (8)
                             Cash Provided by (Used for) Investing Activities                                 $      (437) $      (57) $       988
                             FINANCING ACTIVITIES
                             P roceeds of short - t e rm borro w i n g s                                      $     15,479 $ 19,141 $ 31,487
                             Repayments of short - t e rm borro w i n g s                                          (15,841)  (19,519) (32,439)
                             P roceeds of long-term debt                                                               152       290      102
                             Repayments of long-term debt                                                             (175)     (306)    (211)
                             Repayments of non-recourse debt                                                            —         —        (8)
                             Dividends                                                                                (103)     (102)    (102)
                             P u rchase of tre a s u ry stock                                                         (167)       —        —
                             Redemption of pre f e rred stock                                                           —        (40)      —
                             Other                                                                                      59       (83)      47
                             Cash (Used for) Financing Activities                                             $      (596) $     (619) $     (1,124)
                             E ffect of Exchange Rate Changes on Cash and Cash Equivalents                    $      (143) $      (29) $         (8)
                             I n c rease (Decrease) in Cash and Equivalents                                   $      (375) $      58     $     449
                             Cash and Equivalents at Beginning of Ye a r                                              636        578           129
                             Cash and Equivalents at End of Ye a r                                            $       261    $   636     $     578

                             See not es to c onsolidated f inancial statement s
Wh i rl p o o l C o rp o ra ti o n
                                                                                                                                                                                 41
                                                                                                                                                 1 9 9 9 A n n ua l R ep o r t




CONSOLIDATED                       STATEMENT S              OF       CHANGES

IN         STOCKHOLDERS’                     EQUITY




                                                                                             Acc u mu l a ted Othe r
                                                      Com m on   Trea su ry Stock /              Com p reh en s ive    Ret a i n e d
                                                        Stock     Pa i d - In Ca p i t a l                  In com e   Ea rn i n gs              To t a l
( m i ll i ons of do ll a rs )

Balances, January 1, 1997                         $        81    $                     3            $         (76) $     1,918         $       1,926

C o m p rehensive income (loss)
  Net income (loss)                                                                                                           (15)                (15)
  F o reign currency items,
  net of tax (benefit) of $(36)                                                                                (73)                               (73)
C o m p rehensive income (loss)                                                                                                                   (88)

Common stock issued                                         1                        34                                                           35
Dividends declared on common stock                                                                                         (102)                (102)
Balances, December 31, 1997                       $        82    $                   37             $        (149) $     1,801         $       1,771

C o m p rehensive income
  Net income                                                                                                                 325                 325
  F o reign currency items,
  net of tax (benefit) of $(18)                                                                                (34)                              (34)
C o m p rehensive income                                                                                                                         291

Common stock issued                                         1                       40                                                            41
Dividends declared on common stock                                                                                         (102)                (102)
Balances, December 31, 1998                       $        83    $                   77             $        (183) $     2,024         $       2,001

C o m p rehensive income
  Net income                                                                                                                 347                 347
  F o reign currency items,
  net of tax (benefit) of $41                                                                                (260)                              (260)
C o m p rehensive income                                                                                                                          87

Common stock re p u rc h a s e d                                                 (167)                                                          (167)
Common stock issued                                         1                      48                                                             49
Dividends declared on common stock                                                                                         (103)                (103)
Balances, December 31, 1999                       $        84    $                 (42)             $        (443) $     2,268         $      1,867

See notes to consolidated financial s tatements
whirlpool Annual Report1999
whirlpool Annual Report1999
whirlpool Annual Report1999
whirlpool Annual Report1999
whirlpool Annual Report1999
whirlpool Annual Report1999
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whirlpool Annual Report1999

  • 1. OUR VISION E v e ry Home… Every w h e re. With Pride, Passion and Perf o rmance. We create the world’s best home a ppliances, w hich make life easier a nd m ore enjoyable for all peop le. Our goal is a Whirlpool p roduct in every home, every w h e re. We will achieve this by cre a t i n g : Pride… in our w ork and each other Passion… for creating unmatched customer loyalty for our brands P e rf o rmance… results that excite and re w a rd global investors with superior re t u rn s We bring this dream to life through the power of our unique global enterprise and our outstanding people… working together… every w h e re .
  • 3. W E L C O M E T O W H I R L P O O L C O R P O R AT I O N
  • 4. ABOUT OUR C OMPANY Whirlpool Corpo ra tion is the world’s leadin g manufac turer and marke ter of m ajor ho me a ppli- ances. The company manufactures in 13 countries and markets products in more than 170 countries under major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and C o n s u l . W hirlpool is also the principal supplier to Sears, Roebuck and Co. of many major home appliances marketed under the K e n m o re brand name. CONTENTS C h a i rm a n ’s Letter 18 The Whirlpool Passport to Every Home… Every w h e re 25 Principal Locations 29
  • 5. Wh i rl p oo l C o rp o ra ti o n 17 1 9 9 9 A n n ua l R ep o rt FINANCIAL SUMMARY 1999 1998 % ch a n ge ( m i ll i ons o f d o ll a rs , e xce p t p er sh a r e d a ta ) Net sales $ 10,511 $ 10,323 1.8% C o re earnings, which excludes non-re c u rring items $ 407 $ 310 31.3% Per share on a diluted basis $ 5.35 $ 4.06 E a rnings from continuing operations $ 347 $ 310 11.9% Per share on a diluted basis $ 4.56 $ 4.06 Net earn i n g s $ 347 $ 325 6.8% Per share on a diluted basis $ 4.56 $ 4.25 Stockholders’ equity $ 1,867 $ 2,001 (6.7)% Total assets $ 6,826 $ 7,935 (14.0)% R e t u rn on equity 17.9% 17.2% R e t u rn on equity excluding non-re c u rring items 19.9% 16.5% R e t u rn on assets 4.2% 4.6% R e t u rn on assets excluding non-re c u rring items 5.7% 4.3% Book value per share $ 24.55 $ 26.16 (6.2)% Dividends per share $ 1.36 $ 1.36 Average dividend yield 2.2% 2.3% S h a re price High $ 78.25 $ 75.25 Low $ 40.94 $ 43.69 Close $ 65.06 $ 55.38 17.5% Total re t u rn to stockholders (five year annualized) 7.9% (1.2)% S h a res outstanding (in 000’s ) 74,463 76,089 Number of stockholders 12,531 13,584 Number of employees 61,066 58,630
  • 6. W h i rl po o l C o rp o ra ti o n 18 1 9 9 9 A n n u al R e p o r t CHAIRMAN’S LETTER Our accomplishments in 1999 showed that Whirlpool TO OUR STAKEHOLDERS: Corporation has the global platform and capabilities to produce outstanding results. We achieved a great deal during the last year as our operating results by nearly every meas- ure reached record levels. Our core earnings per share, which excludes non-recurring items, grew 32 percent. Our company also finished 1999 by posting year-over-year core earnings-per-share growth of more than 20 percent for 13 consecutive quarters. As reported, revenue growth amounted to 2 percent, as sales climbed to $10.5 billion. Yet, without the impact of currency translations that reduced revenues by $920 million, rev- enues would have grown 11 percent. The numbers also demonstrate that our unit sales are fundamentally represen- tative of our growth around the world. Those strong results continue to be driven by our unmatched global position, which is bolstered by capabilities to meet consumer needs with unique product and service solutions under our leading brand names in every major market around the world. Importantly, our performance was driven by balanced contributions from every sector of our global business. North America and Europe both delivered record levels of sales and earnings. Our strategic investments and businesses in Asia reached operating profitability in all four quarters of 1999. Our market-leading Latin American business con- tributed solid results in the face of a challenging economic environment. Importantly, in Latin America we began to see meaningful improvements in economic and industry con- ditions during the third and fourth quarters. As we look to 2000 and beyond, we firmly believe that our company has three fundamental strategic platforms that will enable us to sustain delivery of significant and consistent progress in earnings performance and value creation for our stakeholders. Taken together, these platform capabilities produce a distinctive competitive advantage in our global industry and support our vision of Every Home… Everywhere. • Unique global scope, reach and structure $5.35 • Unique global execution and operating capabilities • Unique global brand value creating strategic platform $4.06 Let me elaborate: $2.99 Unique Global Structure – Today Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances and consumer solutions. We spent the decade of the ’90s transforming from a company largely focused on the United States to an enterprise today that is 40 percent larger in global market share than our closest competitor. This powerful global structure and reach enable us to serve consumers with 97 98 99 exceptional brands in every part of the world – and provide us with unsurpassed oppor- C o re E a rn i n gs P e r S h a re tunities for future growth.
  • 7. Wh i rl p o o l C o rp o ra ti o n 19 1 9 9 9 An nu al R ep o r t Because of this global business platform, our focus and opportunities are not limited to the $24 billion U.S.appliance business, where we have the No. 1 market posi- tion. We are equally dedicated to building our share of the $70 billion worldwide con- sumer appliance market – that, within the decade, will swell to $120 billion. Importantly, trend lines show that the consumer appliance markets outside of the U.S. will expand at twice the pace of the North American market by 2010. We plan to build upon our lead in this exciting global growth environment. Unique Execution and Performance Capabilities – We have demonstrated We have demonstrated capabilities to translate capabilities to translate growth into significant earnings improvement through our growth into significant earnings improvement intense focus on operational excellence, and to leverage this capability throughout our through our intense focus on operating excel- global operations. We define operational excellence as our ability to drive total cost pro- lence, and to leverage this capability throughout ductivity,quality improvements, working capital and asset management, and global lever- our global operations. age to assure that revenue growth translates into consistent and sizeable improvement in earnings.Each of these factors also contributes significantly to value creation. This systematic and disciplined approach is not new at Whirlpool. In fact, we believe it is one of our unique core competencies.Each year we take operational excellence to a higher level through the use and refinement of global tools and practices such as Six Sigma quality, procurement practices, su pp ly chain and working capital management processes, product development and design,and the application of information technol- ogy. Especially important are our e-business capabilities and internet applications which offer accelerated opportunities to build closer relationships with our suppliers and trade partners,and consumers. All of these tools, processes and approaches have allowed us to deliver total cost productivity improvement in excess of 3 percent globally during each of the last three years. On a comparable basis, this focus and capability has also resulted in a 3 percentage point reduction in working capital as a percent of sales and a $233 million reduction in sell- ing, general and administrative expense, as well as significant improvement in our already leading product quality during the same time frame. This highly disciplined commitment to operating excellence will continue to fuel earnings-per-share expansion. Unique Global Brand Platforms – We have a solid foundation for delivering top-line growth and stakeholder value.We believe our company is in position to capitalize $875 on brand building opportunities.Driving our success is our global portfolio of brands – reinforced by our relationships, and the loyalty we create, with consumers around the $688 world. Whirlpool is the world’s No. 1 selling appliance brand. Yet… we have many oppor- $564 tunities to escalate its growth because of our extensive global business structure and reach. In addition, we have strength in the Latin American market where our Brastemp and Consul brands are the top two among all appliance brands. We also have formidable brands targeted to specific consumer market segments, such as the upscale KitchenAid brand in the U.S. or Bauknecht in parts of Europe. Lastly, our relationship as the key sup- 97* 98 99 plier in many categories for the Kenmore brand of Sears, Roebuck and Co. affords us O p e r a ti n g P r o f i t access to consumers served by this legendary brand and retail giant. * o n a c o m pa ra b l e b a s i s
  • 8. W h i rl po o l Co rpo ra ti o n 20 1 9 9 9 A n n u al R e p o r t We understand that brand loyalty extends well beyond products that consumers buy and use. Loyalty grows from the relationship consumers develop with the total brand experience. Accordingly, our strategies focus on developing unique and innovative solu- tions that include, but are not limited to, the product dimension. This approach provides ample tools to build customer loyalty for our branded products, and connects us with new business opportunities that extend our brands to activities in and around the home. Annual financial performance goals We also believe that e-business and internet capabilities and possibilities are pro- Sales growth 6-10% per year viding us with opportunities to advance our global business strategy of building loyal Earnings per share growth 15-20% per year consumers through our brands. For example,we recently announced an effort with Cisco Net productivity 3%+ per year Systems and Sun Microsystems to develop Whirlpool Corpora ti on’s networked home Free cash flow 4-5% of sales solutions initiative. This initiative will include a new generation of Whirlpool networked products and enhanced services that we believe will have a profound impact on the ways consumers work,live,play and learn. We expect to bring the first such products and serv- ices to the market in the fourth quarter of 2000. Performance Goals – By combining our unique global strengths – structure, commitment to operational excellence and focus on brand value creation – we frame the corporate vision that appears on page 1 of this report. This triad also serves as the founda- tion for our financial goals that appear on this page and are the basis of the incentive com- pensation at our company and for our people worldwide. Our Outlook– We enter 2000 with solid momentum and a positive external and consumer appliance industry environment. We expect that the North American appli- ance industry will deliver the third consecutive year of record consumer sales, increasing about 2 to 3 percent from 1999 levels. We foresee the European industry growing 4 to 5 percen t .L a tin American expansion will be between 7 and 10 percent, and Asian markets in which we operate will improve between 8 and 10 percent over 1999. And, we believe we will continue to outperform the industry pace in each of these regions. Our People – Most importantly, our people share a dedication to, and passion for, our vision and strategies. They are at the heart of everything that we do. Their contri- butions,and skills have been central to the record-setting achievements of 1999. Today we are a very diverse people; both within our business and across the globe. We believe this diversity brings us unique perspectives and ideas everywhere we operate. In fact, well over half of our Whirlpool associates live and work in regions outside of the United States. Their languages are as varied as the markets and consumers that we serve. Yet, we all share a common understanding of our vision. Every Home … Everywhere. With Pride, Passion and Performance. The continuing commitment and contributions of our people, our leadership positions David R.Whitwam around the world, our track record of delivering operational excellence, and our incom- Chairman of the Board parable global brand strengths give me great confidence in our future. and Chief Executive Officer We thank you for your continuing support. January 31,2000
  • 9. Wh i rl p o o l C o rp o ra ti o n 25 1 9 9 9 An nu al R ep o r t THE WHIRLPOOL PASSPORT TO EVERY HOME… EVERYWHERE T h roughout 1999, Whirlpool Corporation solidified its leadership position in the global appliance i n d u s t ry. Our co mpany holds the lead ing marke t positio ns in North Amer ica a nd L atin A merica, t h i rd place in Europe and the top spot among We s t e rn companies doing business in Asia. This leadership results directly from a global business stru c t u re that internally and exter- nally enables our company to serve consumers with exceptional brands in every part of the world – and provides the power to make the most of those opport u n i t i e s . Consider the scope of the worldwide appliance industry. Whirlpool compe tes in an envi- ronment made up of more than 235 million major home appliances, worth approximately $70 bil- lion. In other words, our global market is four times the size of the North American market and it’s g rowing twi ce as f as t. On ly Wh irlp oo l C orp or atio n h as the g lobal ab ili ty t o ser ve co nsu me rs’ n eeds in a nd around the home in commun ities as remarkab ly d iver se as Bombay, Bu enos A ir e s , Berlin and Baltimore . C e rt a i n l y, in 1999 we displayed the breadth of our reach and a deep re s e rvoir of talent. Our glo bal s tru c t u re allowed us to de liver re c o rd perf o rma nce with eac h of our major region al bu si- nesses contributing. Whirlpool North A merica extended its leadership position by posting a fourth consecutive year of re c o rd sales and operating profits, as well as ongoing quality and produc tivity gains . The e x t r a o rd i n a ry results in North A merica wer e also driven by strong consumer acceptance of several outstanding branded products that were enthusiastically greeted in the market under the umbre l l a of our W h i r l p o o l and K i t c h e n A i d brands. Our North American plans for 2000 include the intro d u c- tion of several new-to-the-world consumer solutions, which, when combined with our long-term brand-building eff o rts, should propel our solid pro g ress in this re g i o n . Whirlpool Europe also finished 1999 with re c o rds in sales and operating profits, and con- tinued significant advances in quality levels and pro d u c t i v i t y. Our European business sustained its s t rong growth of the W h i r l p o o l brand, which r emains the largest-selling appliance brand in We s t- e rn and Central Europe. The company’s position was also elevated in 1999 with growing consumer demand for new and consumer focused W h i r l p o o l and B a u k n e c h t p roducts. Such new products are the d ire ct result of our ong oing eff o r t to r enew v irtua lly eve ry produ ct p latform, ba se d on con- sumer re s e a rch that spans the continent. Based upon this solid core of consumer-focused activity, we expect in 2000 to prolong the expansion of our European business. Whirlpoo l Latin America furt h e red its leader ship pos it ion, d espit e eco nomic troub les in much of the region, particularly in Brazil. Our Latin American operations delivered a year of stabili- ty with solid operating profits. Results were driven in large measure by the formidable presence of the B r a s t e m p a nd C o n s u l b rands, wh ich re main th e t op cho ices for co nsu mer s in t he re g i o n . E mb raco , ou r su bsidiary t hat is th e wo rld ’s le adin g sup plier o f he rme tic compresso rs fo r appli- a nce s, als o c ontribut ed sig nifica ntly to thes e g ains. We foresee a con tin uation of the econo mic re c o v e ry that began last fall in the Brazilian market. Whirlpo ol Asia fin ish ed 1 999 with re c o rds in sales a nd op era ting profits, foll owing five consecutive quarters of operating profitability in the wor ld’s largest home appliance market. This
  • 10. W h i rl po o l C o rpo ra ti o n 26 1 9 9 9 A n n ua l R e p o r t p e rf o rma nce improv eme nt was driv en by robu st gro wth fro m th e W h i r l p o o l bran d a cross the r egio n, p articularly at Whirlpo ol India , wh er e the br and remain s th e top ch oic e o f co nsume rs. Wh irlpoo l Shu nde – our micro wave ov en fa c ility based in Shu nde, Ch ina – a ga in s et an ex port re c o rd as they shipped more than one million microwave ovens to our North American and Euro- pean businesse s. Wh irlpool Narcissus, our Shangha i, China was hing ma chine fa cility, also gre w so lidly during 1 999 . We ex pect even grea ter succe ss es in As ia during 20 00 and beyo nd, as the region accounts for an ever- g rowing portion of our global enterprise. Top -flight regio nal results flo w dire ctly from o ur g lobal stru c t u re that cre ates value t h rough th e combina tion of a ligne d bus ine ss pro ce ss es and p latforms, power ful, compelling brands, and people committed to the Whirlpool vision of quot;Every Home… Every w h e re . quot; BUSINESS PLATFORMS AND PROCESSES Behind the sce nes , far from the limelight of adv ertis ing c amp aigns and sh owr oom displays , the Whirlpool global stru c t u re does its work. Our systems and global processes have been established to spe ed product deve lo pment, make purchas in g as eff ic ient and cost-effective a s p ossible, and p romote the rapid availability of information throughout the org a n i z a t i o n . By working from a global platform, our company can drive key operational init iatives for maximum imp ac t. This in clu des th e c omp an y’s cu sto miz ed Si x Sigma metho dolo gy, k nown a s Operational Excellence, which ensures that we consistently improve our quality levels, even as we lower our costs and shorten cycle times. By c reating bre a k t h rough solut ions for our most difficult challenges, Oper ationa l Exce l- lence has generated more t han $175 million in global manufacturing savings during the last thre e years. Our continuing eff o rts to boost quality and productivity provide evidence of how the glob- al app ro ac h driv es re sults , which ar e a lso ap pa re nt in our ong oing total-cost produc tivity ca m- paign and eff o rts to unify globally our information systems. H o w e v e r, recent product-development advances in our laundry organization offer perh a p s the best example of how a global stru c t u re creates value. A global washing platform demonstrates how t he right stru c t u re ca n r es ult in spe edy tra nsfer o f leading-edg e ide as. As eng ineers in one region were developing a new washer design, it became clear to our global product development managers that gro u n d b reaking work from another part of the wor ld would benefit the project. By adapting th e innovatio n – throu gh tr ansfer of technology and kno w-how around the glob e – the p roduct reached the marketplace faster. A new washer to be introduced soon in another emer g i n g ma rket will a lso take a dva ntag e o f this design wo rk . In e ach case, con sume rs be nefi te d from a swift transfer of our best thinking from one hemisphere to another. Thi s p oten t a pp ro ac h work s b y red ucing comple xity. We wa nt our glob al p ro ce ss es to e n s u re that such successes can be repeated time and again. To w a rd that end, our goal in global product development is to evolve quickly from re g i o n a l p l a t f o rms to a global plat form, while ensuring that we meet the unique needs of consumers in all
  • 11. Wh i rl p o o l C o rp o ra ti o n 27 1 9 9 9 A n n ua l R ep o rt the diverse markets we serve. When the majority of our product platforms depend upon the same key parts and syst ems, we can make many next-generation improvements in a fraction of the time and cost once re q u i red. And this stru c t u re and process also allow us to rapidly migrate innovative consumer solutions from one part of t he world to another. In shor t, global business processes and systems serve as the power be hind the thron e, t he latter re p re sen ted by our bran ds’ leader sh ip a round the world. REACHING CONSUMERS TH ROUGH BRANDS In every country where we do business, we focus on meeting consumer needs with highly c redible branded product and service solutions. A round the world, our company has an unmatched brand portfolio, which will be gro w i n g d uring 20 00 and beyon d. Whirlpo ol Co rp oration was res ponsib le in 19 99 for four o f th e top 10 N o rth American appliance brands, as ranked by con sumer s. The W h i r l p o o l bra nd is No. 1 in both E u rope and India among appliances. And in South America, our B r a s t e m p and C o n s u l brands lead the market. De sp ite these s ucces ses, we have no ro om for complac en cy. Our compa ny und ersta nds that top-line growth will only follow the integration of alluring communication with superior pro d- ucts, services and shopping experiences that fully realize a brand’s potential. Our brand eff o rts are focused on building relationships that will form a basis for long-term consumer loyalty. That takes significant eff o rt, such as the initiatives underway to elevate Whirlpool Corpo- r a t i o n ’s brands in each of our regions. In Europe and Latin America, W h i r l p o o l bra nd advert i s i n g c ampaign s are cr eating ne w images an d de finitions of ou r brand s for con sumer s. In E urope, we i n t roduced ne w print and broa dca st a dve rtising to build the W h i r l p o o l brand image. In Brazil, a new campaign featuring the wives of the Amigos, a chart-topping country music group, debute d dur ing 1999 on behalf of the C o n s u l b r a n d . In Asia , W h i r l p o o l bran d de ve lopmen t has expand ed in to the realm of caring for co n- sumers. F or ex ample, a s a sign of respe ct , Wh irlp ool s erv ice p ers onnel in Ind ia offer to re m o v e their s hoes before entering a home. And in North America, KitchenAid marketers enhance d their web site so home enthusiasts could build their relationship with the br and through online purc h a s- ing of portable appliances and other consumer-focused conveniences. To sustain the growth of our brands, we have embarked upon a mission to understand con- s umers in n ew and d iff e ren t ways. By ga th ering informat io n and s tudy ing con su mer s at lev els u n p recedented in this industry we set the stage for developing br anded solutions that are not only unique, but also unforgettable to consumers. F or ex ample , in B ra zi l we co ntinu e to b uild a v ast c onsu mer data bas e th at fea ture s re s e a rc h on h und re ds of thou sa nds of Br az ilian co nsu mer s. Working in coope ra tion with ot her le ad ing co mp an ies, ou r Bra zilia n ope ration is s tudying the da ta to det ermine un me t ne ed s and wants that will result in our next generation of products and serv i c e s . Or consider the Consumer Appliances Service unit of Whirlpool Hong Kong, which under- stood th e fr ene tic pa ce of life in the is land’s urban center. Resp ondin g to c onsumer ne eds , t hey i n t roduced S TA R s e rvices such as same-day delivery and installation, evening service and holiday
  • 12. W h i rl p o o l C o rp o ra ti o n 28 1 9 9 9 A nn ua l R e p o rt d e l i v e ry and installation. They transformed the concept of service by topping the package with an o ffer for a temporary substitute appliance during re p a i r. We don’t plan a radical transformation of our world-famous K i t c h e n A i d stand mixer, which has been a favorite of h omemake rs for gen era tion s. Part ly beca use of the stand mixer ’s sterling reputa tion, our re s e a rch has sho wn that consu mers view K i t c h e n A i d in North Americ a a s a high quality ch oice for ho me so lutio ns. During 2000, we will a dd th e K i t c h e n A i d na me to a va riety of p roducts that will extend the reach of this highly successful brand. Memorabl e bran ds , inno vatio n an d su pe rb qua lit y in pr oduc ts a nd s er vices are a go od s t a rt toward the growth of consumer loyalty, price premiums and new revenue opport u n i t i e s . One other component is necessary for our global enterprise to reach its potential. PERSONAL COMMITMENT I t ’s o ne thin g fo r u s to ta lk about innova tio n, quality an d growth – an d it ’s an othe r to embed these concepts into our approach to life. Around the world, Whirlpool’s people are nourish- ing personal commitment that aligns our personal and corporate goals. Take, for example, the assembly-line employees in our Greenville Division who wanted to get closer to small-appliance consumers. About 25 are staffing a consumer-assistance center that’s open five days a week t o field calls ab out K i t c h e n A i d p roducts. Th ey gain insights on the pho ne that drive their perf o rmance in assembling products. Or c ons ide r the c ase of a te ch nician whose job re spo nsibilitie s include r eplacement or rehabilitation of freezer parts sent back by consumers to our plant in Joinville, Brazil. After re c e i v- ing a consumer request for a par t that was out of production, he went to his mom’s home, re m o v e d the lock with her permission, brought the piece back to work and shipped it to the consumer. This type of commitment to a r apid consumer solution poignantly demonstrates the alignment of per- sonal goals with corporate objectives. In another way, numerous Whirlpool people committed during 1999 to something far larg- er t han merely addressing their daily concerns. Whirlpool employees volunteered to help at loca- tions ac ross No rth Amer ic a in th e c onstruc tio n of h omes t hr oug h the Hab itat for H uma nity p ro gram. Our company also committe d to $5 million in W h i r l p o o l brand appliance dona tions for Habitat homes. Global brand power. Global standards and processes. Global commitment. Inside and out- side of Whirlpool, these concepts combine powerfully to create a passport – built on consumer loy- alty – that unlocks the door to Every Home… Every w h e re .
  • 13. Wh i rl p o o l C o rp o ra ti o n 29 1 99 9 An nu al R ep o rt NORTH AMERICA K E Y S TAT I S T I C S - No. 1 position in the industry - $6.2 billion in 1999 sales - $725 million in 1999 operating profit - Approximately 26,000 employees P R I M A RY M ARKE T S S E RV E D United States,Canada and Mexico BRANDS • M O N T M AG N Y United States:KitchenAid,Whirlpool, Roper Canada: Inglis,Whirlpool, KitchenAid • M I S S I S S AU G A Mexico: Whirlpool, Acros, Supermatic, Crolls • • C LY D E B E N TO N H A RB O R •• M A R I O N F I N D L AY PRINCIPAL PRODUCTS • • GREENVILLE E VA N S V I L L E Automatic Dryers,Automatic Washers, • • L A V E RG N E TULSA Built-in Ovens, Dehumidifiers, Dishwashers, •• FORT S M ITH OX F O R D Freezers, Ice Makers, Microwave Ovens, Ranges, Refrigerators, Room Air Conditioners, • R EY N O S A Trash Compactors • MONTERREY KEY • C E L AYA • • PUEBLA • MEXICO CIT Y M A N U FA C T U R I N G • H E A D Q U A RT E R S EUROPE K E Y S TAT I S T I C S - No. 3 position as manufacturer; No. 1 as brand - $2.5 billion in 1999 sales - $177 million in operating profit - Approximately 12,000 employees PRIMARY M ARKETS SERVED • Europe, Middle East,Africa, Asia Pacific NORRKÖPING BRANDS Whirlpool, Bauknecht, Ignis; Laden in France, KIC in South Africa PRINCIPAL PRODUCTS • • • N E U N K I RC H E N P O P RA D AMIENS • S C A L W N DO R F Automatic Dryers,Automatic Washers, Dish- CHOR • washers, Freezers, Microwave Ovens, Built-in COMERIO • • T R E N TO Hobs, Built-in Ovens, Free-standing Cookers, C A S S I N E TTA • Refrigerators • S I E NA KEY • NA P L E S • ISITHEBE • M A N U FA C T U R I N G • H E A D Q U A RT E R S
  • 14. W h i rl po o l C o rp o ra ti o n 30 1 9 9 9 A nn ua l R e p o r t L AT I N A M E R I C A K E Y S TAT I S T I C S - No. 1 market position in the industry - $1.7 billion in 1999 sales - $120 million in 1999 operating profit • M A NAU S - Approximately 17,000 employees PRIMARY MARKETS SERVED Brazil,Argentina, Chile and the other markets of the Southern Cone • RI O C L A R O BRANDS • S Ã O B E R NA R D O D O C A MP O • SÃ O PAU LO Whirlpool,Brastemp, Consul, Eslabon de Lujo, • Semer JOINVILLE • P R I N C I PA L P R O D U C T S S A N LU I S Automatic Dryers, Automatic Washers, Dishwashers, Freezers, Microwave Ovens, Ranges, Refrigerators, Room Air Conditioners KEY • M A N U FAC T U R I N G • H E A D Q UA RT E R S ASIA K EY S TAT I S T I C S - Leader among Western companies, with No. 1 market position in India - $375 million in 1999 sales - $13 million in 1999 operating profit - Approximately 7,000 employees PRIMARY MARKETS SERVED China, India, Asia Pacific BRANDS • SHANGHAI Whirlpool, Narcissus,SMC • DELHI • P R I N C I PA L P R O D U C T S • F A R I DA BA D SHUNDE Automatic Washers, Microwave Ovens, Refrigerators • PUNE KEY • • M A N U F AC T U R I N G P O N D I C H E R RY • H E A D Q U A RT E R S
  • 15. FINANCIAL TA BLE OF CONTENTS M a n a g e m e n t ’s Discussion and Analysis 32 Consolidated Statements of Earnings 38 Consolidated Balance Sheets 39 Consolidated Statements of Cash Flows 40 Consolidated Statements of Ch anges in Stockholders’ Equity 41 Notes to Consolidated Financial Statements 42 R e p o r ts of Independent Auditors and Management 58 E l e v e n - Year Consolidated Statistical Review 60 Stockho lders’ and Other Information 63
  • 16. W h i rl po o l C o rp o ra ti o n 32 1 9 9 9 A nn ua l R e p o rt MANAGEMENT’S DISCUSSION AND ANALYSIS R E S U LT S O F O P E R AT I O N S The consolidated statements of earnings summarize operating results for the last three years. This section of Management’s Discussion an d Analysis highlights the main factors affecting changes in operating results during the three-year period. The company’s investment in its Brazilian subsidiary, Brasmotor S.A. (Brasmotor), is accounted for on a consolidated basis for the full year 1999 and 1998 and the last two months of 1997. Prio r to the consolida- tion, the Brazilian operations were accounted for on an equity basis. EARNINGS C o re earnings increased 31% in 1999 while 1998 core earnings increased 37% over 1997. The term “core earn- ings” refers to earnings from continuing operations excluding the effects of the first quarter 1999 Brazilian c u rrency devaluation and re s t ructuring and special operating charges re c o rded in 1997. E a rnings and earnings per share for 1999, 1998 and 1997 were as follows: 1999 1998 1997 ( m i ll i o ns of do ll a rs , e xce p t p er sh ar e d a t a ) C o re earn i n g s $ 407 $ 310 $ 226 Diluted core earnings per share 5.35 4.06 2.99 E a rnings (loss) from continuing operations 347 310 (46) Diluted earnings (loss) per share from continuing operations 4.56 4.06 (0.62) Net earnings (loss) 347 325 (15) Diluted net earnings (loss) per share 4.56 4.25 (0.20) E a rnings from continuing operations and net earnings for 1999 were reduced $60 million after-taxes and minority interests, or $0.79 per diluted share, by the first quart e r ’s Brazilian currency devaluation. During 1998, the company re c o rded an after-tax gain from discontinued operations of $15 million, or $0.19 per dilu ted share related to the sale of consumer financing and European inventory financing as sets to Transamerica Distribution Finance Corporation (TDF), concluding a series of transactions to dispose of its financing business initiated in the fourth quarter of 1997. Over 1998 and 1997, the company re c o rded total a f t e r-tax gains from discontinued operations of $57 million, or $0.74 per diluted share related to these transactions. In 1997, an after-tax and minority interests re s t ructuring charge of $232 million, or $3.07 per diluted share and an after-tax and minority interests special operating charge of $40 million, or $0.54 per diluted share w e re incurred to better align the company’s cost stru c t u re within the global home-appliance marketplace. Discontinued operating results for 1997 were $31 million, or $0.42 per diluted share, including an after- t a x special operating charge of $22 million, or $0.29 per diluted share, an after-tax gain on business dispositions of $42 million or $0.55 per diluted share and discontinued earnings (before special charges) of $11 million or $0.16 per diluted share. Refer to Notes 4 and 11 to the accompanying consolidated financial statements. Equity earnings (loss) were $(4) million, $1 million and $67 million in 1999, 1998 and 1997. The decrease fro m 1997 to 1998 was due primarily to the consolidation of Brasmotor starting in the last two months of 1997.
  • 17. Wh i rl p o o l C o rp o ra ti o n 33 1 9 9 9 An nu al R ep o r t NET SALES Net sales were $10.5 billion in 1999, a 2% increase over $10.3 billion in 1998. Net sales were $8.6 billion in 1997. The increase in 1999 results was primarily from a 9% increase in unit volumes, partially offset by the impact of currency fluctuations around the w orld. Excluding currency fluctuations, sales would have i n c reased 11% over 1998. The regional trends were as follows: • N o rth American overall unit volumes were up 12%, with major appliances up 13% in an industry which was up 11%. This volume increase translated into a 10% increase in net sales. Unit volumes and net sales w e re up 10% and 6%, re s p e c t i v e l y, in the 1998 versus 1997 comparison. • E u ropean unit sales increased 7% in an industry which increased 3%, while net sales were up 1% over a year ago reflecting the impact of currency fluctuations. Excluding the impact of currency fluctuations, net sales would have increased 6% over 1998. Unit volumes and net sales increased 7% and 4%, re s p e c- t i v e l y, in the 1998 versus 1997 comparison due to higher volume and improved product mix. • A weak Brazilian economy in the first half of 1999 and the Brazilian currency devaluation, which occurre d primarily in the first quart e r, contributed to flat unit sales and a 20% decrease in net sales in Latin Amer- ica for the year versus 1998. Net sales adjusted for currency fluctuations increased 16% over 1998. The increase in 1998 consolidated net sales over 1997 was due primarily to the full year consolidation of B r a s m o t o r. Excluding the impact of consolidating Brasmotor and currency fluctuations, net sales were up 4% in 1998 over 1997. GROSS MARGIN The gross margin percentage increased nearly one percentage point over 1998 to 25.3%, due primarily to benefits resulting from the re s t ructuring started in 1997 and ongoing productivity improvements from the c o m p a n y ’s Operational Excellence program. These benefits combined to more than offset a change in the classification of certain North American sales allowances in 1999 from selling, general and administrative expenses into net sales. The reclassification reduced the full year gross margin by 0.3 percentage points. The regions all generated strong improvements during 1999 as North America’s gross margin as a perc e n t- age of sales, excluding the sales allowance reclassification, increased 0.9 percentage poin ts and Euro p e , Brazil and Asia improved 1.2, 1.1 and 4.3 percentage points, re s p e c t i v e l y. T he gross margin percentage impro ved b y nearly one percentage point in 1998 versus 1997. The Nor t h American gross margin percentage improved due to increased volu me, productivity improvements and reduced material costs, partially offset by price deterioration. The European gross margin improved due to the benefits of re s t ructuring plus manufacturing efficiencies and reduced material costs. S E L L I N G , G E N E R A L A N D A D M I N I S T R AT I V E E X P E N S E S Selling, general and administrative expenses as a percent of net sales decreased from 1998 due to impro v e- ments related to re s t ructuring and a 0.3 percentage points improvement due to the North American sales allowance reclassification. These improvements were partially offset by $36 million in pre-tax provisions in Brazil related to credit risk. The regional trends were as follows: • N o rth American expenses as a percentag e of net sales increased 0.6 percentage points, excluding the sales allowance reclassification mentioned above, due to a temporary increase in logistics costs and expenses related to the implementation of a new Enterprise Resource Planning system. • E u ropean expenses as a percent of net sales improved by one full percentage point due to reduced costs mainly from re s t ructuring and further efficiency savings. • B r a z i l ’s expenses as a percent of net sales improved slightly due to cost reduction eff o rt s . • A s i a ’s expenses as a percentage of net sales improved 4.5 percentage points due to increased sales and continued cost reduction eff o rt s . The improvement of over one percentage point in 1998 versus 1997 was due to re s t ructuring savings and other cost reduction initiatives, partially offset by pre-tax provisions totaling $28 million in Brazil related to i n c reased credit risk.
  • 18. Wh i rl p o o l C o rp o ra ti o n 34 1 99 9 A nn ua l R e p o rt MANAGEMENT’S DISCUSSION AND ANALYSIS OTHER INCOME AND EXPENSE Other income (expense) was $237 million unfavorable in 1999 versus 1998 primarily due to the impact fro m the Brazilian currency devaluation. The Brazilian re a l declined from 1.21 to 1.82 per US Dollar from mid-Jan- u a ry 1999, when the Brazilian government changed its foreign exchange policy to a floating exchange rate, to December 31, 1999. The main impact from the devaluation occurred in the first quarter and resulted in a $146 million pre-tax charge to earnings (Whirlpool’s share after-tax and minority interest was $53 million). Also included in this category was a $12 million pre-tax mark-to-market charge ($7 million after-tax) re l a t e d to short term forw a rd contracts purchased to hedge movements in Brazil’s curre n c y. For the full year, fore i g n exch ange losses within the Brazilian operations totalled $169 million pre-tax (Whirlpool’s share after- t a x and minority interest was $62 million) and charges related to short term forw a rd contracts totalled $23 mil- lion pre-tax ($14 million after-tax). Interest expense decreased $94 million over 1998, but this impro v e m e n t was offset by lower interest income. Both of these changes were due to the re s t ructuring of the Brazilian bal- ance sheet in order to reduce the company’s exposure to exchange rate fluctuations. Other income (expense) for 1998 was largely favorable compared to 1997 primarily due to the inclusion of the Brazilian operations in the consolidated results for the full year 1998 versus two months in 1997. INCO M E TA XES The effective tax rate for continuing operations was 37% in 1999 (adjusted for the effect of the Brazilian c u rrency devaluation), the same as 1998, and 44% in 1997 (adjusted for re s t ructuring and other special operating charges). Including the Brazilian currency devaluation, the effective tax rate for 1999 was 38%. The decrease from 1997 to 1998 was due to the impact of consolidating Brasmotor, the recognition of cer- tain tax benefits in Europe and Brazil, an d the lo wer impact of permanent tax diff e rences resulting fro m higher earnings. Including re s t ructuring and other special operating charges, the effective tax benefit rate for 1997 was 5%. CASH FLOWS The statements of cash flows from continuing operations reflect the changes in cash and equivalents for the last three years by classifying transactions into three major categories: operating, investing and financ- ing activities. OPERAT ING ACTIVITIES The company’s main source of liquidity is cash from operating activities consisting of net earnin gs fro m operations adjusted for non-cash operating items such as depreciation and currency translation adjust- ments and changes in operating assets and liabilities such as receivables, inventories and payables. Cash provided by operating activities totalled $801 million versus $763 million in 1998. Cash provided by operations was $593 million in 1997. The increase in 1998 from 1997 was primarily due to higher earn i n g s , p a rtially offset by spending for re s t ructuring. INVESTING ACTIVITIES The principal re c u rring investing activities are pro p e rty additions. Net pro p e rty ad ditions for continuing operations were $437 million, $523 million and $378 million in 1999, 1998 and 1997. The increased spending in 1998 over the 1999 and 1997 levels, was primarily due to significant expenditures in Brazil for pr o d u c t renewals, more efficient production methods and equipment replacement for normal wear and tear. Refer to Note 3 to the accompanying consolidated financial statements for discussion of business disposi- tions and acquisitions during the last three years.
  • 19. Wh i rl p o o l C o rp o ra ti o n 35 1 9 9 9 A n n ua l R ep o rt FINANCING ACTIVITIES Dividends to stockholders totalled $103 million, $102 million and $102 million in 1999, 1998 and 1997. The company’s net borrowings decreased by $324 million in 1999, excluding the effect of currency fluctua- tions. All of the reduction was in shorter term notes payable and funded through cash generated from oper- ations and existing cash balances in Brazil. The company’s net borrowings decreased by $423 million in 1998, excluding the effect of currency fluctua- tions, resulting primarily from proceeds related to the Whirlpool Finan cial Corporation (WFC) asset sales. Also during 1998, the company redeemed $40 million of WFC pre f e rred stock. F I N A N C I A L C O N D I T I O N A N D O T H E R M AT T E R S The financial position of the company remains strong as evidenced by the December 31, 1999 balance sheet. The company’s total assets were $6.8 billion and stockholders’ equity was $1.9 billion at the end of 1999 versus $7.9 and $2.0 billion respectively at the end of 1998. The decreases from 1998 were due primarily to the impact of the Brazilian currency devaluation and the weakening of the euro . The overall debt to invested capital ratio (debt ratio) of 37.7% was down from 43.5% in 1998 due primarily to low er borrowings which were reduced by cash g enerated from operations and existing cash balances in Brazil. The company’s debt continues to be rated investment grade by Moody’s Investors Service Inc. (Baa1), Standard and Poor’s (BBB+) and Duff & Phelps (A-). The company has external sources of capital available and believes it has adequate financial re s o u rces and liquidity to meet anticipated business needs and to fund future gro wth opportunities such as new pro d- ucts, acquisitions and joint venture s . On January 7, 2000, the company completed its tender offer for the outstanding publicly traded shares in B razil of its subsidiaries Brasmotor and Multibrás S.A. Eletrodomesticos (Multibrás). In completing the o ff e r, the company purchased additional shares of Brasmotor and Multibrás for $283 million. With this addi- tional investment, the company’s equity interest in its Brazilian subsidiaries increased from appro x i m a t e l y 55% to approximately 87%. On March, 1, 1999, the company announced that its Board of Directors approved the re p u rchase of up to $250 million of the company’s outstanding shares of common stock. The shares are to be purchased on the open market and through privately negotiated sales as the company deems appropriate. Through Decem- ber 31, 1999, the company had re p u rchased 2,662,100 shares at a cost of $167 million. The company re c o rded $58 million pre-tax of re c o v e red Brazilian sales taxes paid in prior years during 1999. Th is re c o v e ry of taxes paid under a Brazilian law, which was successfully challenged in the courts, is sub- stantially complete. The company received $42 million of pre-tax benefits from a B razilian gover n m e n t e x p o rt incentive (Befiex) re c o rded in 1998. In 1997, the company re c o rded $34 million in Befiex and other tax benefits. The Befiex program ended in mid-July 1998. In December 1996, a favorable decision was obtained by Multibrás and Embraco with respect to additional e x p o rt incentives in connection with the Befiex program. In April 1997, Multibrás and Embraco submitted t a x - c redit claims for about 447 million re a i s (equivalent to US$440 million as of December 1996) relating to the favorable decision for exports from July 1988 through December 1996. This amount is impacted by exchange rate fluctuations, offset by accrued interest. The Brazilian court must render a final decision on the amount, timing and payment method of any final award. The company has not recognized any income relating to the claims involving sales prior to 1997 because the timing and payment amount of such claims is uncert a i n . MARKET RISK The company is exposed to market risk from changes in foreign currency exchange rates, domestic and for- eign interest rates, and commodity prices, which can impact its operating results and overall financial con- d ition. The company manages its exposure to these market risks throu gh its operating and financing activities and, when deemed appropriate, through the use of derivative financial instruments. Derivative financial instruments are viewed as risk management tools and are not used for speculation or for trading p urposes. Derivative financial instruments are entered into w ith a diversified group of investment grade c o u n t e r p a rties to reduce the company’s exposure to nonperf o rmance on such instru m e n t s .
  • 20. W h i rl po o l C o rp o ra ti o n 36 1 9 9 9 A nn ua l R e p o r t MANAGEMENT’S DISCUSSION AND ANALYSIS The company manages a portfolio of do mestic an d cross currency interest rate swaps that serve to eff e c- tively convert U.S. Dollar (USD) denominated debt into that of various European currencies. Such local c u rrency denominated debt serves as an effective hedge against the European cash flows and net assets that exist today a nd that are expected to be generated by the European business over time. (Refer to Notes 1 and 8 for the accounting treatment for, and a detailed description of, these instruments.) Domestic and cross currency interest rate swaps in this portfolio are sensitive to changes in foreign curr e n c y exchange rates and interest rates. As of December 31, 1999, a ten percent appreciation of the USD versus the European currencies alone w ould have resulted in an incremental unrealized gain on these contracts of $41 million. The converse event wou ld have resulted in an incremental unrealized loss on these con- tracts of $47 million. As of December 31, 1999, a ten percent favorable shift in interest rates alone to each swap w ould have resulted in an incremental unrealized gain of $10 million. The converse event would have resulted in an incremental unrealized loss of $10 million. The company uses foreign currency forw a rd contracts and options from time to time to hedge the price risk associated with firmly committed and forecasted cro s s - b o rder payments and receipts related to its ongo- ing business and operational financing activities. In addition, in 1999 the company began hedging the U.S. dollar debt of its subsidiaries in Brazil by entering into forw a rd contracts to reduce the company’s exposure to exchang e rate fluctuations. The value of these contracts moves in a direction o pposite to that of the transaction being hedged, thus eliminating the price risk associated with changes in market prices. Fore i g n c u rrency contracts are sensitive to changes in foreign currency exchange rates. At December 31, 1999, a ten p e rcent unfavorable exchange rate movement in the company’s portfolio of foreign currency forw a rd con- tracts would have resulted in an incremental unrealized loss of $69 million w hile a ten percent favorable shift would have resulted in an incremental unrealized gain of $68 million. Consistent with the use of these contracts, such unrealized losses or gains would be offset by corresponding gains or losses, re s p e c t i v e l y, in the re m e a s u rement of the underlying transactions. The company had an outstanding option to buy Brazil- ian re a i s for USD at December 31, 1999. A ten percent increase in the exchange rate would have resulted in an incremental unrealized gain of $10 million while a ten percent decrease would have no financial impact. The company manages a portfolio of domestic interest rate swap contracts that serve to effectively convert l o n g - t e rm, fixed rate USD-denominated debt into floating rate LIBOR-based debt. The company also uses commodity swap contracts to hedge the price risk associated with firmly committed and forecasted com- modities purchases which are not hedged by contractual means directly with suppliers. As of December 31, 1999, a ten percent increase or decrease in interest rates would not have resulted in a material gain or loss. A ten percent shift in copper and aluminum prices would have resulted in an incremental $2 million gain or $2 million loss. B r a s m o t o r ’s long-term debt carries a floating interest rate that periodically reprices resulting in the carry- ing value approximating the fair value. As of December 31, 1999, a ten percent increase or decrease in inter- est rates would not have resulted in a material gain or loss. The co mpany’s sensitivity analysis reflects the effects o f changes in market risk but does not factor in potential business risks. EURO CURRENCY CONVERSION On January 1, 1999, eleven member nations of the European Union began the conversion to a common cur- re n c y, the “euro.” The company has significant manufacturing operations and sales in these countries. The i n t roduction of the euro has eliminated transaction gains and losses within participating countries and t h e re currently has not been any significant impact on operating results from the change over to the euro . Prices to customers may converge throughout the affected countries, although the company believes that in recent years competitive pre s s u res have to some extent eliminated price diff e rences solely caused by the lack of price transpare n c y.
  • 21. Wh i rl p o o l C o rp o ra ti o n 37 1 99 9 An nu al R ep o r t I n t e rnal computer system and business processes will need to be changed to accommodate the new cur- re n c y. The company has established a cross-functional team, guided by an executive-level steering commit- tee, to address these issues. It currently plans to make changes in two phases. In the first phase, from 1999 to 2001, the company will have the capability to bill customers and pay suppliers in euro, but will continue to maintain its accounts in the national currencies. In 2002, all remaining operational and financial systems will be converted to the euro. The cost of the first phase is not material; the cost of the second phase has not been estimated at this time. Operating efficiencies should ultimately result from reduction of the complexity of doing business in multi- ple currencies. No estimate of these efficiencies has been made. YEAR 2000 The company completed its Year 2000 readiness initiatives and did not experience any significant pr o b- lems at the beginning of 2000. The company does not anticipate any adverse business effects related to this issue. The company incurred approximately $21 million in cumulative costs of projects dedicated solely to Ye a r 2000 re m e d i a t i o n . F O RWA R D - LO OK I N G S TAT E M E N T S The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forw a rd-looking statements made by or on behalf of the company. Management’s Discussion and Analysis and other sections of this re p o rt may contain forw a rd-looking statements that reflect our current views with respect to future events and financial perf o rm a n c e . C e rtain statements contained in this annual re p o rt and other written and oral statements made from time to time by the company do not relate strictly to historical or current facts. As such, they are considered “for- w a rd-looking statements” which provide cu rrent expectations or forecasts of future events. Su ch state- ments can be identified by the use of terminology such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “could,” “possible,” “plan,” “project,” “will,” “forecast,” and similar words or expre s- sio ns. The company’s forw a rd-looking statements generally relate to its growth strategies, financial results, product development, and sales eff o rts. These forw a rd-looking statements should be considere d with the understanding that such s tatements involve a variety of risks and uncertainties, know n and unknown, and may be affected by inaccurate assumptions. Consequently, no forw a rd-looking statement can be guaranteed and actual results may vary materially. Many factors could cause actual res ults to d iffer materially from the company’s forw a rd-looking state- ments. Among these factors are: (1) competitive pre s s u re to reduce prices; (2) the ability to gain or main- tain market s hare in an intensely competitive global market; (3) th e success of our global strategy to develop brand diff e rentiation and brand loyalty; (4) our ability to control operating and selling costs and to maintain profit margins during industry downturns; (5) the success of our Brazilian businesses operating in a challenging and volatile environment; (6) continuation of our strong relationship with Sears, Roebuck and Co. in North America which accounted for approximately 18% of our consolidated net sales of $10.5 billion in 1999; (7) currency exchange rate fluctuations in Latin America, Europe, and Asia that could affect our con- solidated balance sheet and income statement; and (8) social, economic, and political volatility in develop- ing markets. The company undertakes no obligation to update every forw a rd-looking statement, and investors are advised to review disclosures by the company in our filings with the Securities and Exchange Commission. It is not possible to foresee or identify all factors that cou ld cause actual results to differ from expected or historic results. There f o re, investors should not consider the foregoing factors to be an exhaustive statement of all risks, uncertainties, or factors that could potentially cause actual results to diff e r.
  • 22. W h i rl p o ol C o rp o ra ti o n 38 1 99 9 A n n u al R e p o rt CO N S O L I D AT E D STATEMENTS OF EARNINGS 1999 1998 1997 Ye a r en de d De ce m ber 3 1 (mi ll i o n s o f d o ll a rs , exc e p t pe r s h are d at a ) Net sales $ 10,511 $ 10,323 $ 8,617 EXPENSES Cost of products sold 7,852 7,805 6,604 Selling, general and administrative 1,753 1,791 1,625 Intangible amort i z a t i o n 31 39 34 R e s t ructuring costs — — 343 9,636 9,635 8,606 Operating Pro f i t 875 688 11 OTHER INCOME (EXPENSE) I n t e rest and sundry (195) 136 (14) I n t e rest expense (166) (260) (168) E a rnings (Loss) Before Income Taxes and Other Items 514 564 (171) Income taxes (benefit) 197 209 (9) E a rnings (Loss) from Continuing Operations Before Equity Earnings and Minority Intere s t s 317 355 (162) Equity in affiliated companies (4) 1 67 Minority intere s t s 34 (46) 49 E a rnings (Loss) from Continuing Operations 347 310 (46) Loss from discontinued operations (less applicable taxes) — — (11) Gain on disposal of discontinued operations (less applicable taxes) — 15 42 Net Earnings (Loss) $ 347 $ 325 $ (15) Per share of common stock: Basic earnings (loss) from continuing operations $ 4.61 $ 4.09 $ (0.62) Basic net earnings (loss) $ 4.61 $ 4.29 $ (0.20) Diluted earnings (loss) from continuing operations $ 4.56 $ 4.06 $ (0.62) Diluted net earnings (loss) $ 4.56 $ 4.25 $ (0.20) Cash dividends $ 1.36 $ 1.36 $ 1.36 Se e notes to c onsolidated f inancial st atements
  • 23. Wh i rl p o o l C o rp o ra ti o n 39 1 9 9 9 An nu al R ep o r t CONSOLIDATED BALANCE SHEETS 1999 1998 De ce m be r 3 1 (mil l i on s of d o ll a rs ) ASSETS CURRENT ASSETS Cash and equivalents $ 261 $ 636 Trade receivables, less allowances of 1999: $124; 1998: $116 1,477 1,711 Inventories 1,065 1,100 P repaid expenses and other 286 268 D e f e rred income taxes 88 167 Total Current Assets 3,177 3,882 OTHER ASSETS Investment in affiliated companies 112 108 Intangibles, net 795 936 D e f e rred income taxes 247 262 Other 317 329 1,471 1,635 P R O P E R T Y, P L A NT A N D E Q U I P M E N T Land 70 77 Buildings 863 900 M a c h i n e ry and equipment 4,249 4,534 Accumulated depre c i a t i o n (3,004) (3,093) 2,178 2,418 Total Assets $ 6,826 $ 7,935 LIA BILITIES AND STOCKHOLDERS’ EQUITY CURRENT LIABILITIES Notes payable $ 444 $ 905 Accounts payable 1,081 1,079 Employee compensation 300 271 A c c rued expenses 803 870 R e s t ructuring costs 39 117 C u rrent maturities of long-term debt 225 25 Total Current Liabilities 2,892 3,267 OTHER LIABILITIES D e f e rred income taxes 157 152 Postemployment benefits 612 622 Other liabilities 168 192 L o n g - t e rm debt 714 1,087 1,651 2,053 416 614 MINORITY INTERESTS STOCKHOLDERS’ EQUITY Common stock, $1 par value: 250 million shares authorized 84 83 Paid-in capital 374 321 Retained earn i n g s 2,268 2,024 U n e a rned restricted stock (6) (3) Accumulated other comprehensive income (443) (183) Tre a s u ry stock – 9 and 6 million share s at cost in 1999 and 1998 (410) (241) 1,867 2,001 Total Liabilities and Stockholders’ Equity $ 6,826 $ 7,935 See notes to consolidated financial statements
  • 24. W h i rl po o l C o rp o ra ti o n 40 1 9 9 9 A n n u al R e p o r t CONSOLIDATED STATEMENTS OF CASH FLOWS 1999 1998 1997 Ye a r en de d De ce m ber 3 1 (mi ll i o n s o f d o ll a rs ) O P E R AT I N G A C T I V I T I E S Net earnings (loss) $ 347 $ 325 $ (15) D e p re c i a t i o n 386 399 322 D e f e rred income taxes 29 26 (208) Equity in net (earnings) loss of affiliated companies, less dividends re c e i v e d 4 (1) (51) Gain on business dispositions — (25) (70) P rovision for doubtful accounts 37 29 89 A m o rtization of goodwill 31 39 34 R e s t ructuring charges, net of cash paid (73) (99) 267 Minority intere s t s (34) 46 (49) Changes in assets and liabilities, net of effects of business acquisitions and dispositions: Trade re c e i v a b l e s (41) (184) (145) Inventories (52) 73 177 Accounts payable 106 89 20 Other - net 61 46 222 Cash Provided by Operating Activities $ 801 $ 763 $ 593 INVESTING ACTIVITIES Net additions to pro p e rt i e s $ (437) $ (523) $ (378) Net change in financing receivables and leases — — 706 Net assets of discontinued operations — — (562) Acquisitions of businesses, less cash acquire d — (121) 179 Net increase in investment in and advances to affiliated companies — — 13 Business dispositions — 587 1,038 Other — — (8) Cash Provided by (Used for) Investing Activities $ (437) $ (57) $ 988 FINANCING ACTIVITIES P roceeds of short - t e rm borro w i n g s $ 15,479 $ 19,141 $ 31,487 Repayments of short - t e rm borro w i n g s (15,841) (19,519) (32,439) P roceeds of long-term debt 152 290 102 Repayments of long-term debt (175) (306) (211) Repayments of non-recourse debt — — (8) Dividends (103) (102) (102) P u rchase of tre a s u ry stock (167) — — Redemption of pre f e rred stock — (40) — Other 59 (83) 47 Cash (Used for) Financing Activities $ (596) $ (619) $ (1,124) E ffect of Exchange Rate Changes on Cash and Cash Equivalents $ (143) $ (29) $ (8) I n c rease (Decrease) in Cash and Equivalents $ (375) $ 58 $ 449 Cash and Equivalents at Beginning of Ye a r 636 578 129 Cash and Equivalents at End of Ye a r $ 261 $ 636 $ 578 See not es to c onsolidated f inancial statement s
  • 25. Wh i rl p o o l C o rp o ra ti o n 41 1 9 9 9 A n n ua l R ep o r t CONSOLIDATED STATEMENT S OF CHANGES IN STOCKHOLDERS’ EQUITY Acc u mu l a ted Othe r Com m on Trea su ry Stock / Com p reh en s ive Ret a i n e d Stock Pa i d - In Ca p i t a l In com e Ea rn i n gs To t a l ( m i ll i ons of do ll a rs ) Balances, January 1, 1997 $ 81 $ 3 $ (76) $ 1,918 $ 1,926 C o m p rehensive income (loss) Net income (loss) (15) (15) F o reign currency items, net of tax (benefit) of $(36) (73) (73) C o m p rehensive income (loss) (88) Common stock issued 1 34 35 Dividends declared on common stock (102) (102) Balances, December 31, 1997 $ 82 $ 37 $ (149) $ 1,801 $ 1,771 C o m p rehensive income Net income 325 325 F o reign currency items, net of tax (benefit) of $(18) (34) (34) C o m p rehensive income 291 Common stock issued 1 40 41 Dividends declared on common stock (102) (102) Balances, December 31, 1998 $ 83 $ 77 $ (183) $ 2,024 $ 2,001 C o m p rehensive income Net income 347 347 F o reign currency items, net of tax (benefit) of $41 (260) (260) C o m p rehensive income 87 Common stock re p u rc h a s e d (167) (167) Common stock issued 1 48 49 Dividends declared on common stock (103) (103) Balances, December 31, 1999 $ 84 $ (42) $ (443) $ 2,268 $ 1,867 See notes to consolidated financial s tatements