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Advanced Email+Social Integration

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Christopher Penn
Christopher Penn

Advanced Email+Social Integration, as delivered by Christopher Penn at SocialFresh Charlotte.

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Advanced Email+Social Integration Christopher S. Penn (@cspenn)
A Quick Diversion into World of Warcraft
Gear Abilities Skill
“If only I had better gear...”
WoW: Marketing: Gear Tools Abilities Tactics Skill Strategy
Strategy
Metcalfe’s Law
Audience Social Search Prospects Advertising Leads Customers Email Evangelists
C Liking
 Reciprocity
 Social Proof
D Consistency
 Authority
 Scarcity
Tactics
Beginner
D C Social reminder/reinforcement
D C “Pre-Seeding”
D C Welcome Messages
D C Welcome Landing Pages w/Email
D Share with your network
D Share with your network
 C Live Data from SWYN
C Social Synchronization
http://cspenn.com/ta
Intermediate
 C The Like Button
 C Recent Activity
 Follow Button
Social Commenting  C
 C Recommendations
Find on Facebook 
 LinkedIn
 LinkedIn
 LinkedIn
 LinkedIn
Expert
 D Facebook Registration
  Like Gate
 C   Like Gate
C   Like Gate
  Influence Scoring
  Influence Scoring
Do the work
Case Study
http://cspenn.com/book
A Word on Measuring
Multichannel Funnels
Wrapup
http://amzn.to/kai9Fn
http://amzn.to/jpwGx1
http://amzn.to/kX1sEG
http://amzn.to/ke178w
http://cspenn.com/book
The Social Habit II The Edison Research/Arbitron Internet and Multimedia Study 2011 Tom Webster - Vice President, Strategy Edison Research http://ar.gy/QHy
www.whatcounts.com/emailsummit Oct. 4-5
Christopher Penn cspenn@gmail.com Twitter: @cspenn LinkedIn: cspenn.com/l Facebook: cspenn.com/f Web: christopherspenn.com

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