1. Resume: Finky Veramitha Devi Page 1 of 5
FFIINNKKYY VVEERRAAMMIITTHHAA DDEEVVII,, SSTT
Working Experiences
Career Objective
R * E * S * U * M * E
Place & Date of Birth : Jakarta, 03 October 1978
Address : Jl. Utama Raya No.48, Cengkareng, Jakarta Barat
Email address : finkyvd@yahoo.com
Mobile Phone : 0855 99 33133
Marital Status : Married, 2 children
Last Formal Education : Graduated from Bachelor (S1) of Industrial Engineering,
Engineering Faculty, Universitas Indonesia; 1997-2001;
GPA: 3.34 (from scale: 4.00)
Pursuit a career in a challenging customer/industrial oriented company for managerial
position in Marketing, Customer Satisfction or Brand Management.
PT Astra Daihatsu Motor
Automotive business - Manufacturers of Daihatsu brand in Indonesia
OPERATION DEPT.
Supervisor ~ Fleet (corporate) Business Section, 2001 – 2008
Ensure stable growth of corporate sales to support total Daihatsu sales & manage fleet
customer relation
 Planning, developing, monitoring & reviewing fleet(corporate) sales target
 Discout scheme & SOP develoment
 Customer retention & brand awareness program
 Customer gathering
 Customer apreciation trip
 Golf tournament
 Fleet Mechanic workshop
 Direct mail (New Product preview)
 Daihatsu Plant visit
 Exhibition visit
 Sponsorship program arrangement:
 Golf tournament
 Car donation to Social Minister
 UMKM sponsorhip
 Golf ports club sponsorship (uniform, printing material, etc)

2. Resume: Finky Veramitha Devi Page 2 of 5
 Duty Free/Government sales
SALES PLANNING DEPT
Section Head ~ Fleet & Daihatsu Sales Program, Apr 2008 – 2010
Continue Fleet Customer relation management and Develop Sales Program/Campaign
 Mistery shopping to competitor
 Coutermeasure analysis and sales program proposal
 Special sales package development (Baloon payment = Kredit Impian 2010)
 Discount scheme, term & condition (Internal & External)
 Sales Promotion Tools: Direct mail, fliers & banner
 National Lucky Draw program: Daihatsu Amazing Duo in celebrating Daihatsu 2
million units ceremony, end of 2010
 Sales campaign monitoring
CUSTOMER SATISFACTION & VALUECHAIN DEPT.
Section Head of CS & Daihatsu One Stop Solution, Apr 2010 – 2014
Customer Satisfaction
Ensure Daihatsu customer satisfaction level based on customer voice (Refer to JD Power
standard)
 CS Survey Monitoring
 CS activities monitoring
 Daihatsu CS Star
 Greeting programs
 Delivery program (Memorable photo)
 Poke Program,etc.
 CS best practice sharing activities to worst CS outlet
 CS sales process enhancement
 Sales Initiation
 Dealer facility
 Sales Person
 Deal&Paperwork
 Delivery Time, Delivery Process)
 CS program improvement to keep best #2 CS (cooperation with JD Power Asia
Pacific)
 Competitor’s CS achievement monitoring
 CS mistery shopping
 CS Standard Operation Precedures development ~with JD Power Asia Pacific
 CS Standard manual guidance development
 CS Standard pocket manual development
 CS Standard Video development
 CS Standard roadshow socialization to 10 cities
One Stop Solution
Strengthen Daihatsu position in automotive industry and growing business together through
partnership with Astra Daihatsu value chain (Astra Credit Companies, Asuransi Astra Buana,
Mobil88, Astra World)
 One Stop Solution concept development
 Salesforce’s competency enhancement (credit, insurance & trade in
knowledge)
 Motivation training for one stop shopping implementation
 One Stop Solution manual guidance book for salesforce
 Credit Innovation develoment
 Kredit Impian (Baloon payment) in 2010
 SGU (Sewa Guna Usaha, special credit for commercial use) in 2012

3. Resume: Finky Veramitha Devi Page 3 of 5
 Kredit Asik (Step up credit) in 2013
 Kredit Seru (Step down credit) in 2013
 Insurance programe
 TLS (Total Lost Stolen ~ Special Insurance program with Garda Oto Insurance)
 Free Open Cover insurance in grass period
 Daihatsu Used Car outlet development, partnership with Mobil88
 2010 Daihatsu U-Car Bintaro
 2012 Daihatsu U-Car Surabaya Kenjeran
 2014 Daihatsu U-Car Astra Biz Center Bandung
 Study additional new U-Car outlet in Medan
 Daihatsu U-Car enhancement
 U-Car resale value enhancement (Trade In Subsidy, socialization to
branches,etc)
 Promotion material develpment (flier, x-banner, vertical banner, etc)
 Sales Promotion tools development (U-Car plate, fascia, specification board)
 Bursa Oto Seken Daihatsu 2011-2014: event concept & coordinator
 Daihatsu Trade in day in 4 cities (Jakarta, Bandung, Surabaya, Medan)
 New car sales, Trade in, C2C, auction, testdrive
 Customer gathering, entertainment, live music, bazar, food festival
 Value chain corner & benefits
 Telemarketing activites (Astra Value Chain database utilization  ACC, AHM, FIF)
 Special credit package
 Attractive gimmick (cashback, shopping voucher)
 Telemarketing script development
 Telemarketing agent briefing
 SmS blast activity during New Product launching period, IIMS, etc (Cooperate with
Astra World)
 Database screening criteria
 Script development
 Success rate measurement
 Special sales package for Astra Group
 Attractive sales package
 Easy ownership & innovative program (payroll system)
 Sales Program socialization
 Office to office exhibition
VALUECHAIN DEPT.
Section Head of Daihatsu One Stop Solution & (New) Brand Analysis Jan 2015 – Now
Continue One Stop Solution activities & Enhance Daihatsu Brand awareness
 Brand Perception survey
 Respondent criteria
 Brand survey concept development
 Interviewer briefing
Others, 2001 – Now
 2011- Now : 1-Floor operation management (Daihatsu Motor Company, Astra
Daihatsu Motor & Astra International Daihatsu join operation)
 2011 - 2012 : Daihatsu monthly SAHABAT DAIHATSU magazine development
 2010 -2014 : New Daihatsu showroom standardization overview
 2007 – 2014 : Indonesia International Motor Show OSS Program development
 2007 - 2010 : Dealer Appreciation Trip arrangement
 2012 - 2014 : Innovastra (Innovation competition among Astra group company)
~3rd winner
 2013 - 2014 : Daihatsu Value Care (I-CARE) Program enhancement coordinator
 2003 – 2015 : Acommodation, F&B arrangement for Annual National Conference
 2014 : F&B coordination for Daihatsu Arena Seru & Rute Riang

4. Resume: Finky Veramitha Devi Page 4 of 5
Education & Trainings
PT Astra Honda Motor
Motorcycle manufacturer of Honda Motor
Practical Worker, Jul-Aug 2000 (Production Planning & Control Department)
 Demand& supply management
 Production system development
PT Grundfos Pompa Indonesia
Waterpumps manufacturer, Industrial & home usage
Sales Promotion Girl, 1999-2000 Pekan Raya Jakarta & Indonesian Building Construction Expo
 Study variety of pumps specification
 Achieve sales target during exhibition
 Propose suitable pumps suits to customer demand
Trainings Organized by Period
English Course
Lembaga Bahasa LIA (Advanced
Level)
1995-1998
Product Knowledge - Water Pumps PT. Grundfos Pompa Indonesia 2000
Astra Basic Management Program
(ABMP) Workshop
Astra International 2002
The New Way of Doing Business in the
Automotive Industry Seminar
Mobil Motor magazine 2002
Excellent Customer Service
Training & Customer Relation
Department of PT. Astra Daihatsu
Motor
2003
Toyota Production System Toyota Astra Motor 2004
Daihatsu Fleet Sales Workshop
Training & Customer Relation
Department of PT. Astra Daihatsu
2005
Problem solving for line Manager PT. Astra International. Tbk. 2008
Decision Making for Line Manager PT. Astra International. Tbk. 2010
Customer satisfaction & Complain
management
Astra Daihatsu Motor 2011
CS sales & service Standard JD Power Asia Pacific 2012
Integrated Marketing
Communication
Frontier Marketing 2015

5. Resume: Finky Veramitha Devi Page 5 of 5
Personal Summary
Highlights
Organizational Experiences
Position Institution Period
Secretary, Education section
Student Senate, Engineering Faculty,
Universitas Indonesia
1999-2000
Assistant, Decision Support System
laboratory
Industrial Engineering Dept.,
Universitas Indonesia
February 2001
Secretary, Employee Union PT. Astra Daihatsu Motor 2002-2004
Proactive, self-confidence, independent, creative, trustworthy, responsible, fast learner.
 Good individual player and cooperative team work as well
 Comprehensive project management arrangement and implementation
 Capable for material presentation development and and computer skill (Word, Excel,
Power Point, internet, emails, browsing tools)
 Indonesian & English (written & speaking)