To summarize the document: 1. The document discusses two home and office improvement companies - @home and Durian. @home provides interior planning services and products categorized into sleeping, living, dining, furnishing, and lighting. Durian offers plywood, furniture, accessories, and turnkey projects. 2. Both companies provide quality products and services. @home has price ranges from Rs. 1,000 to Rs. 100,000 for individual items and Rs. 39,000 to Rs. 250,000 for packages. Durian has price ranges from Rs. 8,500 to Rs. 350,000 for furniture. 3. The document discusses the founders and leadership of Durian and provides an

1. First year Retail revolution in India Paper-580/1.2 Assignments Submit by- Submit to- Kawinder jit Rakesh Kumar Enroll no.-5800800101 Checked by-

4. Unit I Visit a store selling fashion apparel, fashion accessories. Spend at least two hours in the store pretending to browse. What consumer trends can you pinpoint?

5. When we say, you are stars for us , we prove it - not with flowery words but with deeds When we make a promise to bring the latest in fashion wear and accessories, we deliver the smiles before the merchandise .

7. People make trends. Trends make fashion. Taste changes both.

23. Unit II Locate interviews with senior management of international brands which have entered India, or planning to do so. What are the reasons given for the company to want to enter the retail market ?

24. Retailing involves all activities incidental to selling to ultimate consumer for their personnel family and household use. It does this by organizing their availability on a relatively large scale and supplying them to a customers on a relatively small scale The Indian retailing industry is becoming intensely competitive, as more and more players are Vying for the same set of customers. The major retail players are Pantaloon Retail, Shoppers Stop, Reliance, etc.., Retailing is one of the biggest sectors and it is witnessing revolution in India. The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India's retail market is expected to grow tremendously in next few years. India shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing just beginning . . The new entrant in retailing in India signifies the beginning of retail revolution .

30. From the above we get to know how two different brand look the market ,their categories and how they tap India’s the burgeoning retail market.

32. Intro: The increase in the number of retail chains across the country is an indication that organized retailing is emerging as an industry and will boom in a big way in the near future. Household groceries and apparel are the key drivers in India’s organized retail industry. There are various retail formats currently in use in India. These include hyper and supermarkets, convenience stores, department stores and specialty chains. Among these notable trend there has been the development of integrated retail-cum-entertainment centers and malls as opposed to stand -alone developments.

35. SRS group began its journey in the year 2000 with entertainment multiplexes and gradually diversified into real estate and FMCG, on going to expand into the apparel and jewellery retail sector.

40. Unit III Talk on Home and Office improvement company, their products and your experience as a customer &services they provide.

41. We are zeroing on @home a Nilkamal enterprise as our home improvement company for a talk. Why we choose @home ? @home store won the Visual Merchandising & RD Retail Design award 2008 in the Home improvement category.

42. Promotion :

43. About @home: @home a Home maker store , provides for a perfect one –stop solution store for home planning with a combination of international style. It is a venture of the USD 215 million Nilkamal limited, the world leader in the molded furniture and India's number one material handling system company. Established by Vaman Parekh& Sharad Parekh, the second generation entrepreneurs Manish Parekh, Hiten & Nayan Parekh pioneered the home retailing segment @home –Mega Home Store.

44. Our vision: The home maker store is dedicated to making you proud of your home, making you feel at home.

48. Another brand in H&O improvement we take Durain.

50. Product range:

52. People behind the firm. Mr. L N Dokania The versatility of Lakshmi Narayan Dokania goes back to his 60 years dominance in the Indian Plywood Industry. His achievements with M/s. Wood Crafts Ltd - Birla Group Company, for over 30 years as its Director has made him a Doyen in the Plywood Industry. Mr. Sajjan Dokania Sajjan Dokania is a pioneering figure in the Plywood, Allied & Retail industry spanning over 30 years. Under his innovative ideas the group has ventured into manufacturing a multi range of products such as Commercial Plywood, Marine Plywood, Decorative Plywood, PVC impregnated Flush/Panel Doors, Imported Veneer Panels, Decorative Laminates, Modular Furniture and Chairs. His ever innovative business ideas have assisted Durian into venturing into imported Home & Office furniture

53. Services: We work hand-in-hand with selected architects, contactors & interior designers to create unique furniture customized to meet every clients individual requirements. • Professional achievement & interior design services. • Creative furniture packages at project prices. • Skillful interpretation of clients needs. • Space planning and design • Hotel furniture supplier and installation • Interior works Project expertise - We offer Turnkey Solutions for : • Bistros • Cafes • Restaurants • Hotels • Food Courts • Cafeterias • Outdoor Furniture We have set ourselves apart from the rest with our comprehensive and complete range of competitively priced furniture marked under the Innova & Metal Avenues brand. Staying ahead of the competition is our nature. We are perceived as trendsetters in the furniture circle launching new designs into market faster than any of the competitors. Success comes from competencies in a prompt response to market needs & the building of powerful & smart partnerships with our customers. We believe that small is beautiful .

54. Tentative Price ranges –Rs.8500 to Rs.350,000( furniture category) Rs.1000 to Rs.7500(veneers&plywood)

55. For office improvement we take example of a company named Metal Avenues a sister concern of Durian. About us Metal Avenues – a premier company since last seven years specializing in furniture for restaurants, Cafeteria, Banquets, Hotel Rooms, Gardens and Pool Side, Widely used by Hospitality industry & various institutions. We take this opportunity to highlight some of the features that make our products different, give value for money and still retain the individuality needed for them to get noticed. These bespoke pieces can be made or imported completely to your specifications. We can work with all kinds of material-wood, stainless steel, wrought iron, glass or a combination thereof, the furniture is also imported form six different countries that includes Italy , Malaysia, China & Hong Kong . This gives us an advantages of offering unlimited choices to our clients, We are having one of the largest collection of hospitality & contract furniture ( over 400 models on display) & is only one of its kind in India i.e. one stop shop for imported & Indian furniture for hotel industry. We maintain high standards of production & continuously develop new designs with our in house team of designers & engineers as we understand that our customer need to make strong statements by his choice both in terms of functional value as well as the visual appeal. We offer competitive pricing & strict delivery schedules . Our clients include major Restaurant & Cafeteria chains, 5 star Hotels, Architects & MNCs in India & Abroad

57. As company works on turn-key format and give customized services to architects, interior designers & builders . Their price range are all on as per request. Company’s contact office : Metal Avenues WZ-294, 1st Floor, Opp. IBP Petrol Pump Jail Road, Hari Nagar, New Delhi-110058 Ph: 91-11-25618697 32970033 Fax: 91-11-42851697

58. Unit IV Query Visit the websites of a department store ,discount store and a supermarket. Try to choose different than the ones you have earlier chosen .After studying the websites ,list down what you believe to be distinguishing features of these stores ,which would encourage shoppers to buy from them, and to be loyal to them.

60. Ebony

64. Department store In the case of department store I found everything matches with things mentioned in website. It fulfils customers demand.

65. Discount store A discount store is a type of department store , which sell products at prices lower than those asked by traditional retail outlets. Most discount department stores offer wide assortments of goods; others specialize in such merchandise as jewellery, electronic equipment, or electrical appliances. Discount stores are not dollar stores , which sell goods at a dollar or less. Discount stores differ because they sell branded goods and prices vary widely between different products

67. Dollar Discount Stores' Distinctive Concept Dollar Discount is a pioneer in the dollar store industry. As a franchise owner of a Dollar Discount store, you gain access to over 20 years of operating experience. Dollar Discount offers a time-tested retailing formula and a well-developed vendor distribution system that ensures you as a franchise owner receive distinctive and high-quality merchandise when you need it. In return, this assures your customers a constant flow of merchandise that is always changing, keeping them returning often to see what new and exciting things line the shelves of your franchised dollar store.

68. Merchandise Party Goods Gift Bags Greeting Cards Mylar & Latex Balloons Health & Beauty Aids Toys Household Items Gifts & Novelties Candy & Snacks

70. Discount store Discount store didn’t match my expectations as product range was less, most of the things were out of stock .

71. Super market A supermarket is a self-service store offering a wide variety of food and household merchandise, organized into departments. It is larger in size and has a wider selection than a traditional grocery store and it is smaller than a hypermarket or superstore . The supermarket typically comprises meat , fresh produce , dairy , and baked goods departments along with shelf space reserved for canned and packaged goods as well as for various nonfood items such as household cleaners, pharmacy products, and pet supplies. Most supermarkets also sell a variety of other household products that are consumed regularly, such as alcohol (where permitted), household cleaning products, medicine , clothes , and some sell a much wider range of nonfood products. it is situated near a residential area in order to be convenient to consumers. Its basic appeal is the availability of a broad selection of goods under a single roof at relatively low prices. Other advantages include ease of parking and, frequently, the convenience of shopping hours that extend far into the evening or even 24 hours a day. Supermarkets usually make massive outlays of newspaper and other advertising and often present elaborate in-store displays of products. The stores often are part of a corporate chain that owns or controls (sometimes by franchise ) other supermarkets located nearby — even transnationally — thus increasing opportunities for economies of scale .

75. Supermarket

76. Introduction In 2004, R. Subramanian, Managing Director of Subhiksha, a discount retail chain, addressed a group of management students who wanted to learn from his miracle grocery-pharmaceuticals store that changed the face of discount retailing in South India. Growing from a single outlet in Thiruvanmyur, Chennai, to the largest chain of supermarkets and pharmacies with a turnover of Rs. 235 crore and 164 outlets had not been an easy task—given the controversy about MRP and consumer prejudices against discount stores and not to mention the onslaught of big real estate businesses getting into retail. The branding strategy for this retail store was low-cost and no-frills, i.e., a reliable and trustworthy store that has the lowest prices. The image of the store as communicated through various media was that of one who cared for its customers and ensured the best deals and savings. However, there was more to Subhiksha’s strategy than low prices. It focused on building long-term relationships with its customers by giving them a lifetime of value and savings. The ability to do this stemmed from its relentless focus on value delivery rather than transactional relationships .

77. Subhiksha’s retailing format :- • Customers generally looked for accessibility of the store, availability and quality of groceries, and price of branded groceries. • Customers did not like to travel beyond 5 km for purchasing groceries. • Customers did not place any premium on shopping in posh air-conditioner set-ups.

78. Supermarket The picture I got trough the website is matching with the store up to some extent. The products are available their are in bulk but it should be more organized and maintained. The visitors should show their conduct and staff should be cooperative .

79. Unit V F rom the magazine , find a company and service provider who is offering solutions to retailers in the areas of retail security and logistic support. Learn from the website , what exactly the company offers to the retailer, and what benefits it expects the retailer to have from its services.

80. As according to assignment we zeroed in on a services provider company Dynamic Vertical Solution (DVS) who offers solution to retailers. This excerpt is taken from the article in Image Retail authored by Rakhee Nagpal the Founder and Managing Director of DVS About : DVS is a leading provider of end-to-end integrated adaptable business management applications, for organization of various sizes across various industry sector (from retail, hospitality to real estate). They provide specialized industry specific high quality & cost effective solution to company’s that want to grow and improve upon their decision making capabilities.

83. Our vision: To extend partnership without boundaries capitalizing on knowledge , innovation and technology , delivered by best brains. That is DVS is authorized Microsoft Dynamic Partner development centre in India.

84. Our mission: To be recognized as a partner of choice by 2010 for companies.

86. Second point is about Retail security; The Retail Security portal focuses on the security and safety issues specific to shops, high street stores, supermarkets, shopping centers and retail outlets, including customer and staff protection and security, protection against theft and shoplifting, loss prevention and alarms, shrinkage and vandalism solutions, rfid electronic tags, cctv cameras for article surveillance, and manned guarding.

89. Shopping mall security services ; At a shopping mall, security is a part of the comfort, customer service and functionality. We offer individual security solutions with the most extensive security services in our field of business. Physical security services Store detective services Test shopping Emergency exit checks Product alarms Event statistics Testing the condition of security systems Testing the condition of locking and actuator systems Cash transportation and processing

90. Technical surveillance Alarm response center services Transfer of video Real-time monitoring of alarm information The service and maintenance of preliminary fire extinguishers Store security systems Dome video surveillance systems Fixed cameras (also with wireless technology) Wireless intruder alarms Access control systems DRS - reporting software G4S Online reporting and evaluation software

91. Security consulting Planning for decreased losses Real estate security inspection (standards) Evaluation of intruder protection Informing of and updating standard changes Training Basic training of store security Robbery situation training Threat situation training Prevention and recognition training of losses Preliminary fire extinguishing training Emergency exiting exercises Security regulations Security system training

92. Thank you