The proliferation of mobile across the globe has led to over 6 billion mobile subscribers vs 2 billion credit card subscribers. Operator billing offers the most frictionless payment on the market and has seen a massive up take globally in terms of monetising digital content and virtual goods. Popular in developed markets and gaining a vast amount of traction in emerging markets where there are high percentages of unbanked users. Mobile payments whether in-app or via Mobile or desktop web will offer higher conversion rates (up to 60% higher than traditional payment methods) and can help increase your average transaction value per user. Mobile payments also offer the added value of helping to convert users to higher paying methods. Interested in learning more about how Carrier Billing can work for you. Drop me an email on fmcaleer@mgage.com or alternatively feel free to add me on linkedIn. Follow me on Twitter for everything mobile @finnmcaleer.

1. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
It‟s
Hello.
Zaypay

2. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Zaypay – Benefits for Dating Service Providers
Finn McAleer
Sales Manager Mobile Marketing & Payments
fmcaleer@mgage.com
+31 62 784 3457
+31 8888 777 99
March 2014
Mobile Payments

3. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
 International micropayments through SMS
and phone calls via one API
 Operating since 2006
 Available in 64 countries
 Integrate mobile payments into any app,
online or mobile web service
 Flexible team for bespoke solutions
10/02/2014
Dating Industry
Zaypay enables fast, flexible and secure mobile payments
for digital content and virtual goods

4. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Over 500 successful relationships
Dating Industry

5. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Zaypay International is a leading mobile billing and
payments business and daughter company to mGage.
Our technology provides the fastest and most effective
mobile billing and payment solutions.
Dating Industry

6. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
By 2015, mobile payments will
exceed $670 billion globally“
”Juniper Research 2013
Mobile payments market
In 2013, mobile payments was worth
$235 billion globally“ ”Gartner 2013
Iovation Inc 2014
Dating Industry

7. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
What do we offer Dating Service Providers?
3/20/2014
Access to 3.7 billion mobile subscribers.
End-user support.
No set up or monthly fee‟s.
Analytical dashboard for all your
transactions, conversions and revenue per
country and per price point
Improve conversions up to 60% by offering the most frictionless payment method.
The most punctual payouts in the micropayment market, regardless of volume or size.
Remove the complexity of local market regulations, carrier requirements and compliance
updates.
Dating Industry

8. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Frictionless Payments in 3 Steps
Step 1 – Your end user has just found his perfect match and wants to send a wink. To
do this, the user needs to buy credits. Zaypay‟s payment screen pops up asking the
user to enter their phone number to commence the transaction.

9. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Frictionless Payments in 3 Steps (Cont‟d)
Step 2 – The end user receives an SMS to confirm their purchase.

10. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Frictionless Payments in 3 Steps (Cont‟d)
Step 3 – The end user simply replies OK to authorise the payment from their phone bill.
Reply with OK

11. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Frictionless Payments in 3 Steps (Cont‟d)
„Et Viola‟ …. Once we receive the SMS confirmation the payment is completed and the
end user can continue to flirt, wink and enjoy their premium credits... Its that simple.

12. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Our Dating Solutions
3/20/2014
Customisable, white label payment
screens or use Zaypay‟s payment
screen templates
Online and mobile web payments
through one API – Monetise your mobile
Wi-Fi traffic
One click In-app payments via our
Android SDK
Once-off or subscription payments for
hot listing, winking, daily, weekly or
monthly memberships
Dating Industry

13. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page3/20/2014
International Coverage
Reach over 3.7 billion consumers via our platform
Dating Industry

14. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Zaypay platform
3/20/2014
Platform availability of 99.8% per year
Throughput capacity: 400 PSMS/sec
Up scale of capacity within one week.
Geo Redundancy: servers in the
Netherlands and United Kingdom
Dedicated technical and account
management team
Dating Industry

15. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
What Next?
3/20/2014
Free, simple and just
two minutes of your
time.
Using our API or
our simple
payment screens
with automatic
translations
Our Technicians will
check your site and
review to assure
compliance Then just sit back
comfortably and watch
your revenue roll in
Dating Industry

16. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Case Studies

17. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
SkaDate.com
Preferred mobile payments partner
for Skadate.com‟s affiliates,
processing payments in 64+ markets
Enabling profile hot listing and daily,
weekly and monthly memberships
Providing mobile conversion rates of
over 86% via PSMS and IVR
Dating Industry

18. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Match.com
Mobile Internet subscription in partnership
with O2
First month free for customer acquisition
£3 per month on recurring subscription
Over 8,000 subscribers in 2011
Dating Industry

19. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Friends Reunited
19
Alternative Billing Mechanism to Credit Card
Reduce Churn
Text to receive pincode
£5 for 5 days
30% of users paid by mobile
Dating Industry

20. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Talpa 'Utopia‟
Activate your Utopia passport via
SMS to gain access to premium
content & to vote for your favorite
contestants
€2.50 monthly subscription with
first month free. End-users can opt
in by SMS via a premium short
code advertised on TV
Dating Industry

21. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Adyen
Providing secure mobile payments
via premium SMS and IVR for digital
and virtual goods
Handling over 93,000 mobile
transactions per month
Providing mobile conversion rates of
over 86%
Dating Industry

22. Presented to:
Company: Zaypay a mGage company
Presented by: Finn McAleer
Date:
www.zaypay.com
fmcaleer@mgage.com
Page
Thanks!.
For more information please contact me:
Finn McAleer
Sales Manager Mobile Marketing & Payments
fmcaleer@mgage.com
+31 62 784 3457
+31 8888 777 99