Startup Pitch Battle Seraphin FinTech Belgium Summit 2016

1. First Belgium digital broker
Seraphin simplifies all your insurances

2. Problems
Hard to compare contracts
Hard to understand the large differences in
coverage / prices
Hard to distinguish necessary / unnecessary
insurances
2

3. Solution
Discover in 3
minutes the
insurance you
really need
Buy your
insurance
directly from
your sofa
Keep an eye on
your
insurances,
anytime,
anywhere
Declare your
claims easily,
Seraphin does
the rest
Seraphin, the first digital broker that lets you…
3

4. Product
Insurance cover overview - Gap definition - Buy insurance directly
4

5. MARKET VALIDATION
35% are ready to
buy insurance
online
5
Source: Assuralia, 2014
75% are
WILLING to have
insurance online
access
68% are ready to
declare a claim
online

6. Target Insurance market (non -life)
€12B
€120B
€1B
€12B
Belgium
France
Acquisition &
brokerage
Yearly figures
6

7. Revenue model
• Seraphin revenues are commissions
paid by insurance companies (=> no
extra cost vs. other channels)
• Recurring revenues, with breakeven
@2000 customers
• Moins 1% of French + Belgium market
= €50M revenue
Intermediation Insurance €5B/yr.
Seraphin France + Belgique
<1%
marché =
50M€/an
7

8. Traction and validation/roadmap
• Seraphin SA registered and active as a
broker
• 16 insurers trusts Seraphin: a few of them
are initiating real-time technical
integration with Seraphin web platform
• Seraphin is supported by Innoviris in its
development
Source: ASSURALIA
8

9. Market adoption
• The start-up has started in Belgium a protected market dominated by
the brokerage <> 60% of the market
• The start-up will be scaled-up in France and in other neighbour
countries, if conditions permit.
9

10. Competition - sales
Online
Offline
Single
company
Multiple
companies
Traditionnal
physical brokers
10

11. Online competition
Seraphin
Customer assistance
1. Inform 3. Buy
4. Consult &
manage
6. Claim
process
2. Sorting
Comparator
Transactional comparator
Seraphin Online broker
5. Be
covered
1. Inform 3. Buy2. Compare
Digital Market as is
Seraphin
50 en Europe
3 principaux
en Europe
11

12. Analyse SWOT
Seraphin
• Team
• MVP
• First fundraising
• Insurance inertia
• Slow take off
• Complexe regulation
• First mover advantage
• Large market

13. Xavier Lombard
CEO, 48 years
He has started
and run Verdesis
2002-­2013
Jacques Galloy
Administrator, 45
years. Business
Ange.
Ex CFO of EVS
Vincent Becker
Drector Risk
Management
He has 28 years
of experince in
Risk
Management.
Henri Villebrun
Administrator, 46
years.
20 years of
Insurance, digital
transformation with
Proximus
Tanguy Bocquet
Director of
Developement,
25 years. Digital
Native,
experience with
ING, Canal+,
U.N.
Benoit-­Marie
Flach
Shareholder, 27
years.
Digital
transformation of
insurance –
expert in UX
The team
Thomas
Vanderstraeten
Director
Technology, 27
years.
Ex Bain & Co.
consultant,
specialized in
financial services
digitalization
12

14. Investment and use of funds
• 650.000€ has been raised amongst the funders in cash and
kind.
• Subside in process 220k€
• Seraphin is raising 1,5M€ up to 2,5M€
• Coding 300k€
• Cost of Acquisition Customers 400k€
• Development in France 1.000k€