The document provides tips for writing powerful copy, including focusing on the customer's needs and desires, generating interest, building conviction, and calling to action. It discusses techniques like using benefits, testimonials, emotional language, and highlighting exclusive offers to grab attention and motivate the desired response from the target audience. The goal is to craft messaging that people will feel in their gut and that supports the desired action.

8. 2. We… we… we…

36. a ttention i nterest d esire c onviction a ction

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67. Three reasons why your competitors choose Documentation People as their recruitment agency of choice Three ways that you can make an immediate difference to a child’s life… Three ways that you can take action and feel in control of your grief…

83. prove the benefits to me

88. The power of testimonials