Duncan Alney discusses the importance of community, the evolution of community, the new community; and how to use content and conversations to build community.
4. 500+ 2nd 200+
million users largest search engine million users
93% of Americans believe a company
“should have a presence in social media.”
85% say that companies
“should also interact with consumers via social media”
[Source: eMarketer]
Tuesday, January 25, 2011
13. RELEVANT
SOCIAL BRAND
Part of the conversation. Fresh and hip.
Cross demographic appeal. Referenced
in local pop culture. Must use social
experience effectively.
Tuesday, January 25, 2011
14. TIP:
KNOW YOUR
AUDIENCE
AND STORY
Tuesday, January 25, 2011
25. CONVERSATION
IMPLEMENTATION
Must be maintained. Probing questions to
elicit responses. Ask for different
perspectives. Offer incentives.
Tuesday, January 25, 2011
31. HOW DO WE
MEASURE?
Marketing Team: web traffic, lead
conversion, engagement.
High-Level Executives: revenues,
reputation, satisfaction, intelligence.
Tuesday, January 25, 2011